Assistant Brand Manager
Assistant Brand Manager

Assistant Brand Manager

Temporary 36000 - 48000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive digital marketing strategies for iconic brands like Magnum and Ben & Jerry's.
  • Company: Join a global FMCG leader with a vibrant culture and innovative projects.
  • Benefits: Competitive salary, flexible working, gym access, and discounts on products.
  • Why this job: Make an impact in digital marketing while working with beloved brands.
  • Qualifications: Experience in digital marketing, strong communication skills, and a creative mindset.
  • Other info: Dynamic work environment with opportunities for personal and professional growth.

The predicted salary is between 36000 - 48000 £ per year.

Manpower are currently seeking an interim Assistant Brand Manager to work with our global FMCG client, The Magnum Ice Cream Company, renowned for brands such as Magnum, Ben & Jerry's, Cornetto and Wall's, and become an integral part of their fast-paced FMCG environment. The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run until the end of August 2026, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £42,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

If you are passionate about digital and all the different channels that drive Digital Marketing, then this is the role for you. This role provides a unique opportunity to demonstrate an integrated digital vision to our main owned consumer-facing channels. It will be an essential role to navigate through the new UK&I HFSS regulations delivering the best user experience and a new approach to purpose, brand power and conversion. We have an opportunity to progressively profile consumers by sharing relevant and personalised content based on individual interests.

Key Responsibilities:

  • Email Marketing Strategy Development and Execution: Collaborate closely with the Content & Owned Channels Lead to develop and implement a comprehensive email marketing strategy (internally known as PRM). Focus on driving consumer engagement and conducting test-and-learn initiatives to enhance campaign performance.
  • Brand Support and Advisory: Align with the brand's strategic goals by supporting and advising brand leads on key moments, content, and optimal formats for PRM newsletters. Understand audience segments to provide content that resonates with their passions and interests.
  • Broadcast Management: Manage the delivery of the PRM strategy with high-quality execution throughout the year.
  • Performance Measurement: Maintain and evolve PRM performance metrics, including dashboards, reports, and audits, to meet business needs.
  • Data Acquisition Campaigns: Lead the execution of high-quality data acquisition campaigns. Ensure requirements and quality assurance are met by collaborating with webmasters, platform partners, and other stakeholders.
  • Website Content and UX: Guide brands and lead initiatives related to website content and data acquisition experiences. Ensure the best user experience (UX) and data workflow to achieve campaign targets. Oversee the implementation of UX best practices to enhance user satisfaction and engagement on digital platforms. Conduct regular UX audits and gather feedback to continuously improve digital experiences.
  • General Owned Channels: Ensure all digital content and features meet the highest standards of usability and accessibility.

Key Requirements:

  • Previous experience in a similar digital marketing role (preferably within FMCG).
  • Excellent communicator.
  • Strong working knowledge of Microsoft Office (particularly PowerPoint and Excel).
  • Entrepreneurial mindset - demonstrating thought leadership; building proposals and executing plans to transform our PRM programme; building beyond the current frameworks.
  • Lifelong & fast learner - keen to test, explore, experiment, iterate, pivot and succeed.
  • Commercially minded; performance driven - able to identify opportunities and deliver business results through PRM, website improvements and data capture experiences.
  • Bias for Action & Tenacity - the ability to make things happen quickly with large, less nimble partners and/or teams.
  • Strong communicator - ability to communicate vision and execution plans effectively with team, peers, senior stakeholders and agencies.
  • Ability to influence the same group.
  • Collaborator - ability to naturally collaborate with peers and bring in the right skills to deliver the vision and plan.
  • Balance of Creative & Analytical Mindset - ability to understand creative impact and good content for PRM while proficient in extracting insights from analytics.
  • Data-Driven decision-making - You understand data and know how to collect and activate it. You have consumer analytical skills with strong business acumen: a passion for data, the ability to think critically, analyse data and make decisions accordingly.

Additional Information:

  • Kingston working environment: Contractors who are based at Kingston will be eligible to get free parking at a local carpark.
  • There is a Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
  • A canteen.
  • A Gym is available for use on the Ground Floor (with subscription). Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.

Assistant Brand Manager employer: Manpower

At Magnum Ice Cream Company, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in Kingston upon Thames, our team enjoys unique benefits such as free parking, access to discounted products, and a well-equipped gym, all while working in a dynamic FMCG environment that prioritises employee growth and innovation. Join us to be part of a forward-thinking company where your contributions directly impact our brand's success and consumer engagement.
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Contact Detail:

Manpower Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Assistant Brand Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, especially those connected to the Magnum Ice Cream Company. A friendly chat can open doors that a CV just can't.

✨Tip Number 2

Prepare for interviews by researching the company and its brands. Show your passion for digital marketing and how you can contribute to their goals. We want to see that spark!

✨Tip Number 3

Practice your pitch! Be ready to explain how your skills align with the role of Assistant Brand Manager. Highlight your experience in email marketing and data-driven decision-making.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace Assistant Brand Manager

Digital Marketing
Email Marketing Strategy Development
Consumer Engagement
Performance Measurement
Data Acquisition Campaigns
User Experience (UX) Design
Content Creation
Microsoft Office (PowerPoint and Excel)
Analytical Skills
Commercial Acumen
Collaboration
Creative Thinking
Data-Driven Decision Making
Communication Skills
Project Management

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Assistant Brand Manager role. Highlight your digital marketing experience, especially in FMCG, and showcase any relevant projects that demonstrate your skills in email marketing and data-driven decision-making.

Craft a Compelling Cover Letter: Your cover letter should tell a story about why you're passionate about this role and how your background aligns with the company's goals. Use specific examples to illustrate your entrepreneurial mindset and ability to collaborate effectively.

Showcase Your Analytical Skills: Since the role requires a balance of creative and analytical thinking, make sure to include examples of how you've used data to drive marketing decisions. This will show us that you can not only create engaging content but also measure its impact.

Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!

How to prepare for a job interview at Manpower

✨Know Your Brands

Before the interview, dive deep into the brands you'll be working with, like Magnum and Ben & Jerry's. Understand their marketing strategies, target audiences, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and show how you can contribute to their success.

✨Showcase Your Digital Savvy

Since this role focuses on digital marketing, be prepared to discuss your experience with various digital channels. Bring examples of past campaigns you've worked on, especially those that involved email marketing or data acquisition. Highlight your ability to analyse performance metrics and how you've used data to drive decisions.

✨Emphasise Collaboration Skills

This position requires a lot of teamwork, so be ready to share examples of how you've successfully collaborated with others in previous roles. Discuss how you’ve worked with different stakeholders to achieve common goals, and how you can bring those skills to the table at Magnum Ice Cream Company.

✨Prepare Questions

Interviews are a two-way street, so come armed with thoughtful questions about the company culture, team dynamics, and future projects. This shows your genuine interest in the role and helps you assess if it's the right fit for you. Plus, it gives you a chance to engage with your interviewers on a deeper level.

Assistant Brand Manager
Manpower

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