Digital Marketing Specialist in Kingston upon Thames

Manpower are currently seeking an interim Digital Marketing Specialist to work with our global FMCG client, The Magnum Ice Cream Company, renowned for brands such as Magnum, Ben & Jerry's, Cornetto and Wall's, and become an integral part of their fast-paced FMCG environment. The position is based in Kingston upon Thames, Surrey. This is a full-time temporary role to run until the end of August 2026, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £42,000 per annum, pro rata, depending upon experience. The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

If you are passionate about digital and all the different channels that drive Digital Marketing, then this is the role for you. This role provides a unique opportunity to demonstrate an integrated digital vision to our main owned consumer-facing channels. It will be an essential role to navigate through the new UK&I HFSS regulations delivering the best user experience and a new approach to purpose, brand power and conversion. We have an opportunity to progressively profile consumers by sharing relevant and personalised content based on individual interests.

Key Responsibilities:

• Email Marketing Strategy Development and Execution: Collaborate closely with the Content & Owned Channels Lead to develop and implement a comprehensive email marketing strategy (internally known as PRM). Focus on driving consumer engagement and conducting test-and-learn initiatives to enhance campaign performance.
• Brand Support and Advisory: Align with the brand's strategic goals by supporting and advising brand leads on key moments, content, and optimal formats for PRM newsletters. Understand audience segments to provide content that resonates with their passions and interests.
• Broadcast Management: Manage the delivery of the PRM strategy with high-quality execution throughout the year.
• Performance Measurement: Maintain and evolve PRM performance metrics, including dashboards, reports, and audits, to meet business needs.
• Data Acquisition Campaigns: Lead the execution of high-quality data acquisition campaigns. Ensure requirements and quality assurance are met by collaborating with webmasters, platform partners, and other stakeholders.
• Website Content and UX: Guide brands and lead initiatives related to website content and data acquisition experiences. Ensure the best user experience (UX) and data workflow to achieve campaign targets. Oversee the implementation of UX best practices to enhance user satisfaction and engagement on digital platforms. Conduct regular UX audits and gather feedback to continuously improve digital experiences.
• General Owned Channels: Ensure all digital content and features meet the highest standards of usability and accessibility.

Key Requirements:

• Previous experience in a similar digital marketing role (preferably within FMCG).
• Excellent communicator.
• Strong working knowledge of Microsoft Office (particularly PowerPoint and Excel).
• Entrepreneurial mindset - demonstrating thought leadership; building proposals and executing plans to transform our PRM programme; building beyond the current frameworks.
• Lifelong & fast learner - keen to test, explore, experiment, iterate, pivot and succeed.
• Commercially minded; performance driven - able to identify opportunities and deliver business results through PRM, website improvements and data capture experiences.
• Bias for Action & Tenacity - the ability to make things happen quickly with large, less nimble partners and/or teams.
• Strong communicator - ability to communicate vision and execution plans effectively with team, peers, senior stakeholders and agencies.
• Collaborator - ability to naturally collaborate with peers and bring in the right skills to deliver the vision and plan.
• Balance of Creative & Analytical Mindset - ability to understand creative impact and good content for PRM while proficient in extracting insights from analytics.
• Data-Driven decision-making - You understand data and know how to collect and activate it. You have consumer analytical skills with strong business acumen: a passion for data, the ability to think critically, analyse data and make decisions accordingly.

Additional Information:

• Contractors who are based at Kingston will be eligible to get free parking at a local carpark.
• There is a Staff Shop located on the Ground Floor next to the main entrance, where Contingent Workers can buy discounted Unilever products.
• A canteen is available.
• A Gym is available for use on the Ground Floor (with subscription). Facilities in the gym include cardiovascular equipment, resistance machines, spin bikes, free weights area, boxing equipment and a stretch/matted area. Classes are also available and can be booked directly with the Gym. Shower facilities are available in the changing rooms, along with hairdryers.