At a Glance
- Tasks: Drive local SEO strategies and optimise Google Business Profiles to boost lead generation.
- Company: Join Rentokil Initial, a leader in pest control with a global presence.
- Benefits: Enjoy a competitive salary, hybrid working, and 23 days holiday plus bank holidays.
- Other info: Be part of an inclusive team that values diversity and encourages authentic applications.
- Why this job: Make an impact in local search marketing while developing your skills in a dynamic environment.
- Qualifications: Experience with Google Business Profile and a solid understanding of local SEO best practices.
The predicted salary is between 28800 - 48000 £ per year.
The role of the Local SEO Manager is to support the Senior Digital Performance Manager by leveraging the Google local search landscape and driving activities related to Google products like Google Business Profile (GBP), review generation, local competitor analysis, and local search performance. The goal is to support local lead flow objectives and implement SEO best practices to maximise the discoverability and performance of our websites across organic and paid channels targeting local users.
The role's key responsibilities will include:
- Delivering priority Local Search projects across Rentokil Initial and its subsidiary brands globally.
- Working across the local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries in leveraging local search volumes to drive conversions and lead flow.
- Managing and supporting the Google Business Profile (GBP) landscape across Rentokil Initial and its subsidiaries, including creation, deduplication, deletion, verification, and optimal configuration of GBP profiles for key markets.
- Liaising with Google Account Managers, Google Support, and local markets regarding profile management.
- Collaborating with the Performance Marketing Team to identify local keywords and optimise Google Post campaigns and content.
- Managing communication with local markets in conjunction with the Performance Marketing and Digital Account Management team to ensure progress tracking.
- Supporting the global roll-out of review generation in platforms like Embed Social/Podium.
- Driving and supporting markets with first and third-party review generation activities across both organic and paid channels.
Requirements:
- Experience of working with and optimising Google Business Profile.
- Good understanding and experience of Local SEO best practices.
- Understanding of search engine algorithms and their impact on organic performance.
- Knowledge of technical SEO changes.
- Ability to use 3rd party audit/SEO/Search tools for web quality audits.
- Collaborative working style with colleagues in the wider Digital Team and different departments.
- Preferably some experience with enterprise content management systems and web content creation.
- Up-to-date with current digital marketing trends and technologies.
- Experience in MS Office or Google Apps.
- Strong understanding of Google’s web monitoring and analytics tools.
Additional Competencies (advantageous but not essential):
- Knowledge and experience in paid search.
- Understanding of the web development cycle and web technologies.
- Experience using WordPress or similar platforms.
- Additional European language skills.
Qualifications:
- Undergraduate degree or qualification in Marketing, IT, or similar.
Benefits:
- Competitive salary and bonus scheme.
- Hybrid working.
- Rentokil Initial Reward Scheme.
- 23 days holiday, plus 8 bank holidays.
- Employee Assistance Programme.
- Death in service benefit.
- Healthcare.
- Free parking.
At Rentokil Initial, we take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging.
Local SEO Manager: Rentokil in Crawley employer: Manor Royal Business District
At Rentokil Initial, we pride ourselves on being an excellent employer, offering a competitive salary and bonus scheme alongside a hybrid working model that promotes work-life balance. Our inclusive work culture fosters diversity and encourages personal growth, providing employees with opportunities to develop their skills in a supportive environment. With benefits such as healthcare, an employee assistance programme, and generous holiday allowances, we ensure our team feels valued and empowered to thrive in their roles.
Contact Details:
Manor Royal Business District Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Local SEO Manager: Rentokil in Crawley
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We think you need these skills to ace Local SEO Manager: Rentokil in Crawley
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