At a Glance
- Tasks: Drive sales and build relationships across East, South East & Central England.
- Company: Join Mawsley Machinery, part of the innovative Manitou Group.
- Benefits: Enjoy a competitive salary, uncapped commission, and a company vehicle.
- Other info: Collaborative team environment with training and career advancement.
- Why this job: Make an impact in the construction sector with exciting growth opportunities.
- Qualifications: Experience in capital equipment sales and strong communication skills required.
The predicted salary is between 40000 - 50000 £ per year.
Mawsley Machinery is looking for a motivated and experienced Area Sales Manager to cover the East, South East & Central England. In this field-based role, you'll be responsible for selling our full range of Manitou telehandlers, powered access equipment, compact equipment (skid steers & tracked loaders) and industrial forklifts. You'll focus on generating new business and growing existing accounts, working directly with customers across a broad range of sectors.
What You’ll Be Doing
- Sales & Business Development
- Plan and deliver a structured sales strategy for your area.
- Identify and engage with new prospects across powered access hire, plant hire, construction and industrial markets.
- Meet with key decision makers to understand their requirements and offer tailored solutions.
- Secure orders in line with targets and maintain healthy profit margins.
- Work alongside our finance partners to provide tailored funding solutions to customers.
- Strong understanding of asset finance, with the ability to explain the advantages of Contract Hire and Op Leases as part of the sales process.
- Keep up to date with market trends, competitor activity, and pricing shifts.
- Customer Relationship Management
- Build and maintain strong, long term customer relationships.
- Conduct regular follow ups and site visits to ensure satisfaction and identify further needs.
- Be the key point of contact for enquiries, pricing, and after sales support.
- Provide detailed product knowledge and technical advice to customers.
- Sales Admin & Reporting
- Manage your sales pipeline and update activity through our CRM.
- Provide regular updates, territory performance reports, and forecasts.
- Assist with credit control and help ensure timely payments from customers.
- Team Collaboration
- Work closely with our service, parts, aftersales teams, and equipment manufacturers to ensure an excellent customer experience.
- Coordinate with marketing on events, promotions, and lead generation campaigns.
What We’re Looking For
- Proven track record in capital equipment sales within the construction and/or powered access sectors.
- Commercially aware with a solid understanding of asset finance, including Contract Hire and Operating Leases.
- Confident communicator with strong negotiation and relationship building skills.
- Well organised, proactive, and results driven.
- Proficient in CRM systems and familiar with Google Workspace, Microsoft Office or similar.
- Full UK driving licence.
What We Offer
- Competitive salary with uncapped commission structure.
- Company vehicle and credit card for business expenses.
- Company life insurance scheme.
- Training, product support and long-term career growth.
Ready to Apply? Send your CV and a brief cover letter to leon.geoghegan@mawsley.com
Area Sales Manager in Northampton employer: Manitou Americas
Mawsley Machinery, part of the Manitou Group, is an exceptional employer that values its employees by offering a competitive salary with an uncapped commission structure, a company vehicle, and comprehensive training for long-term career growth. Our collaborative work culture fosters strong relationships among team members and encourages proactive engagement with customers across diverse sectors in East, South East & Central England, making it a rewarding environment for those looking to excel in sales and business development.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales Manager in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend trade shows, local events, or even online webinars. The more faces you know, the better your chances of landing that Area Sales Manager gig.
✨Tip Number 2
Do your homework on Mawsley Machinery and the Manitou Group. Understand their products inside out, especially the telehandlers and powered access equipment. When you know your stuff, you can impress during interviews and show you're genuinely interested.
✨Tip Number 3
Practice your pitch! You’ll need to sell yourself just like you would sell their equipment. Prepare a short, engaging story about your experience in capital equipment sales and how you’ve successfully built customer relationships in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Mawsley Machinery.
We think you need these skills to ace Area Sales Manager in Northampton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your experience in capital equipment sales, especially in the construction and powered access sectors. We want to see how your skills align with what we're looking for, so don’t hold back on showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Area Sales Manager role. Mention specific experiences that demonstrate your ability to build customer relationships and drive sales.
Showcase Your Knowledge:We love candidates who are up-to-date with market trends and competitor activity. In your application, feel free to mention any insights you have about the industry or how you’ve successfully navigated challenges in the past.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Manitou Americas
✨Know Your Products Inside Out
Make sure you have a solid understanding of the full range of Manitou telehandlers, powered access equipment, and industrial forklifts. Be prepared to discuss their features, benefits, and how they can meet customer needs. This will show your expertise and help you build credibility with the interviewers.
✨Research the Market
Familiarise yourself with current market trends, competitor activity, and pricing shifts in the construction and powered access sectors. This knowledge will not only impress your interviewers but also demonstrate your proactive approach to sales and business development.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific sales situations or customer interactions. Think of examples from your past experience where you've successfully secured orders or built strong customer relationships. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Showcase Your CRM Skills
Since managing a sales pipeline and updating activity through a CRM is crucial for this role, be ready to discuss your experience with CRM systems. Highlight any specific tools you've used and how you've leveraged them to improve sales processes and customer relationship management.
