Senior Manager, Creator Partnerships & Social Commerce

Build, scale and operate leading DTC brands alongside A-Players. Our vision, mission and success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality and innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!

We are looking for a strategic, commercially minded and highly organized Senior Manager, Creator Partnerships & Social Commerce to lead and scale our creator marketing capability. You will own the end-to-end creator strategy and drive implementation for two women’s health brands. One brand offers supplements that help with symptoms and root causes, and the other offers supplements that support one’s lifestyle habits and addresses nutritional gaps.

Leading a team of two associates who execute the seeding program, you will upgrade and refine our current strategy to build a reliable community of high-quality creator partnerships that strengthen our organic presence, generate commercially valuable content and support our paid media performance. This is a hands-on management role. You will set the strategy and performance targets, develop the team, improve our systems and processes, and remain directly involved in high-value partnerships and campaign decisions.

The ideal candidate combines strong creator marketing instincts with operational discipline, commercial judgment and a clear understanding of how creator content can be transformed into effective paid advertising.

What You’ll Do

• Own the Creator Strategy Across Both Brands: Own creator strategy for two women's health brands across two distinct motions: an established seeding program producing content at volume, and a new TikTok Shop affiliate program built for direct sales. Build creator-driven demand that shows up beyond the platform it originates on.
• Lead and Develop the Creator Marketing Team: Oversee the team’s day-to-day outreach, follow-ups, creator communication, fulfilment coordination and administrative workflows.
• Build a Scalable Creator Acquisition Pipeline: Source creators across three routes: direct outreach, the TikTok Shop affiliate marketplace, and the established creator network available through our TikTok consultant.
• Build the TikTok Shop Affiliate Program: Own the TikTok Shop affiliate program for 2 products under one brand, from creator recruitment through commission structure, sample logistics and GMV performance.
• Own Campaign Execution and Creator Relationships: Oversee partnerships from initial outreach and qualification through contracting, product delivery, content production, payment and performance review.
• Turn Creator Content into Growth Assets: Secure usage rights and TikTok ad authorization at the point of partnership, not retroactively.
• Own Tools, Vendors and Operational Excellence: Manage our external partners, including scope, output quality, cost and the decision on when capability should move in-house.
• Measure and Improve Performance: You'll be measured on four things: TikTok Shop affiliate GMV, cost per usable content asset, branded search and marketplace lift attributable to creator activity, and content throughput against quality standard.

How You’ll Succeed

• You combine strategic thinking with a willingness to remain close to execution.
• You create clarity for your team, hold people accountable and help them improve.
• You build a predictable pipeline of relevant creators and commercially valuable content.
• You use data and experimentation to improve response rates, partnership quality and return on investment.
• You can recognize creators who offer strong value beyond follower count alone.
• You build effective partnerships across Creator Marketing, Paid Media, Creative, Supply, Email Marketing and E-commerce.
• You introduce structure without slowing down execution.
• You communicate clearly, act quickly and resolve problems before they affect campaigns.
• You remain resourceful in a competitive market where budgets and creator expectations may not always align.
• You care equally about relationship quality, operational accuracy and commercial outcomes.

What You Bring

• 5+ years in influencer marketing, creator partnerships or creator affiliate marketing, including at least one program you owned end to end with commercial accountability.
• Operator experience running a TikTok Shop or comparable creator affiliate program, with GMV or revenue you were personally accountable for.
• DTC or e-commerce experience in health and wellness, beauty, or another regulated consumer category.
• Experience managing or mentoring team members, with evidence you raised their output rather than just reviewed it.
• Experience managing external agencies, consultants or vendors: setting scope, holding quality, deciding when to bring work in-house.
• Strong analytical skills and a track record of using campaign data to change decisions, not just report them.
• Evidence of an AI or automation workflow you built or deployed that measurably increased throughput.

Strongly preferred

• Ownership of brand-owned organic social channels, not only creator programs.
• Working knowledge of FTC material-connection disclosure and platform claim policy in a regulated category.
• Experience collaborating with Paid Media or Creative to repurpose creator content into performance advertising.
• Hands-on with an influencer marketing platform - SARAL, Modash, Lefty or equivalent.
• Experience running influencer or creator programs across multiple brands or product categories.
• Experience partnering with healthcare professionals or subject-matter experts as brand partners.
• Understanding of paid social creative testing and direct-response fundamentals.
• Genuine interest in health, wellness, consumer behavior and social media culture.