At a Glance
- Tasks: Create compelling copy to boost conversion rates for health and wellness products.
- Company: Join a fast-growing DTC brand recognised by The Financial Times.
- Benefits: Competitive salary, innovative work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and data-driven success.
- Why this job: Be part of a mission-driven team making a positive impact on consumer health.
- Qualifications: 5+ years in direct response copywriting with proven results in health and wellness.
The predicted salary is between 63000 - 77000 £ per year.
Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing. Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey. As a Senior Direct Response Copywriter, you’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine. Once validated, your winning copies will be systemized into scalable frameworks—leveraging creative thinking models and AI to empower the broader writing team.
Are you passionate about driving growth through strategic, compelling copy? If you understand that true growth means creating copy that converts (i.e engaging customers, reducing churn, and turning loyal users into enthusiastic advocates), we’d love to speak with you!
What You’ll Do
- Funnel Optimization & Performance
- Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV.
- Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
- Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.
- Creative Development & Ideation
- Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
- Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
- Maintain swipe libraries and trend repositories to spark innovation across creative teams.
- Customer Psychology & Research
- Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
- Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
- Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
- Cross-Functional Collaboration
- Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
- Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
- Work with project managers to prioritize testing roadmaps and streamline execution workflows.
- Compliance & Messaging Consistency
- Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
- Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
- Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
- AI & Innovation in Copywriting
- Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
- Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
- Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.
How You’ll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad (Wo)Men (Well, not all), but Math (Wo)Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
- Key Objective #1: Drive Funnel Performance Through High-Converting Video Creatives
- Key Objective #2: Consistently Generate Fresh Creative Concepts and Iterations
- Key Objective #3: Leverage Customer Psychology to Enhance Emotional Resonance
What You Bring
- 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches.
- Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
- A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
- Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, “copymining” from forums, surveys, reviews).
- Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.
- Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
Senior Direct Response Copywriter (Health & Wellness) employer: Maneuver Marketing
Maneuver Marketing is an exceptional employer that fosters a dynamic and innovative work culture, perfect for creative minds eager to make a significant impact in the marketing landscape. With a strong focus on employee growth, we offer ample opportunities for professional development and collaboration with talented teams, all while working in a vibrant location that inspires creativity and productivity. Join us to be part of a forward-thinking company that values your contributions and supports your career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Direct Response Copywriter (Health & Wellness)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Maneuver Marketing and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Maneuver Marketing are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Maneuver Marketing on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Maneuver Marketing. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Direct Response Copywriter (Health & Wellness)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Maneuver Marketing. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Maneuver Marketing:Show us that you’ve done your homework! In your application, briefly mention what you admire about Maneuver Marketing’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Maneuver Marketing
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Maneuver Marketing will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Maneuver Marketing, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
