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For Companies At a Glance
- Tasks: Drive video advertising strategies and optimise performance for leading DTC brands.
- Company: Join a fast-growing health and wellness brand making waves in the industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team transforming consumer health with innovative products.
- Qualifications: 2-3 years of media buying experience, strong analytical skills, and a passion for DTC brands.
- Other info: Collaborative culture focused on creativity and impactful results.
The predicted salary is between 36000 - 60000 £ per year.
Build, Scale & Operate Leading DTC Brands alongside A-Players. Maneuver Marketing. Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth.
Your Role
This role is heavily weighted towards video advertising. You will be expected to bring deep, hands-on experience with video creative strategy and performance optimization across the full funnel.
- Systematically test and iterate on Video Ad components (hooks, openers, body, CTA) using leading indicators like thumb-stop rate, hook rate, hold rate, and retention curves.
- Analyze retention charts to pinpoint exactly where a video loses its audience and translate that into actionable creative briefs.
- Strategically deploy different video formats (VSLs, UGCs, Influencer, Partnerships, In-house, etc.) across TOF/MOF/BOF based on audience intent and funnel stage.
- Pair video assets with optimal copy (new vs. legacy) and post-click destinations (sales page, listicle, quiz, PDP) to maximize CVR and AOV.
- Identify performance patterns across video types and creative formats to inform future tests and creative strategy.
- Maintain high video testing throughput by batching variants, optimizing test setups, and eliminating launch bottlenecks.
What You’ll Do
- Problem Diagnosis & Opportunity Identification.
- Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up.
- Research the market, product, and competition proactively to contribute valuable inputs.
- Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
- Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.
- Smart Use of Video Inventory: Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge.
- Adjust post-click destinations to maximize performance.
- Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization.
You will work with the Growth Strategist and the rest of the team to identify patterns across video types to inform future creative strategy and funnel adjustments.
Data, Reporting & Collaboration
- Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data.
- Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals.
- Create comprehensive performance tracking using advanced Google Sheets capabilities.
- Provide clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making.
Optimize Testing Architecture
- Build efficient structures for testing including dedicated VSL campaigns, isolated placements, and strategic use of cost caps, bid multipliers, and volume bidding.
- Ensure video throughput velocity through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks.
- Organize and group tests across video types and creative formats.
- Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling.
Perform Media Buying Responsibilities
- Campaign management: Monitor, trim, scale, add ads, and rotate past performers.
- Brief, coordinate, and quality-check executions with virtual assistants (VAs).
- Perform weekend/holiday campaign monitoring and high priority optimizations.
- Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries.
Project Ownership
- Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results.
- Actively seek ways to contribute to project success beyond assigned tasks.
- Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement.
- Execute with agency and urgency while maintaining quality standards.
How You’ll Succeed
- Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels).
- Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable.
- Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups.
What You Bring
- At least 2 to 3 years of relevant experience working with DTC brands as a media buyer.
- Experience with mobile performance media buying is a strong plus.
- Strong work ethics.
- Analytical mindset.
- Strong media buying skills.
- Project management skills.
- Project coordination skills.
- Other important soft skills: resourcefulness, organization, independent, problem-solver.
Media Buyer employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best video ads and campaigns. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Be ready to discuss how your experience aligns with their goals, especially in video advertising and media buying. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our mission-driven team.
We think you need these skills to ace Media Buyer
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about media buying and how it can impact DTC brands. Share why you’re drawn to our mission and how you can contribute to our growth.
Tailor Your Experience: Make sure to highlight your relevant experience in media buying, especially with DTC brands. We love seeing specific examples of how you've successfully managed campaigns or optimised video ads. Don’t just list your skills; show us how you’ve used them to achieve results!
Be Data-Driven: Since this role is all about performance optimisation, include any data-driven achievements in your application. Talk about how you’ve analysed metrics to improve campaign performance or how you’ve used insights to inform your creative strategies. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive and keen to join our team!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Video Ads Inside Out
Make sure you brush up on video advertising strategies and performance metrics. Be ready to discuss how you've optimised video ads in the past, focusing on key indicators like hook rates and retention curves. This will show that you understand the nuances of video creative strategy.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical mindset by discussing specific examples where you've used data to drive decisions. Bring along any relevant reports or case studies that highlight your ability to translate numbers into actionable insights, especially in relation to media buying.
✨Familiarise Yourself with the Brand
Research the company’s DTC health and wellness brand thoroughly. Understand their mission, values, and recent achievements. This will not only help you answer questions more effectively but also allow you to ask insightful questions that show your genuine interest in being part of their journey.
✨Be Ready to Discuss Campaign Management
Think about your previous experiences managing ad campaigns. Be prepared to talk about how you've monitored, scaled, and optimised campaigns, particularly on platforms like Instagram and Facebook. Highlight any successful strategies you've implemented that align with the company's goals.