Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Create compelling copy to boost conversion rates for health and wellness products.
- Company: Join a fast-growing DTC brand making waves in the health industry.
- Benefits: Competitive salary, innovative work environment, and opportunities for professional growth.
- Why this job: Be part of a mission-driven team transforming consumer health with your words.
- Qualifications: 5+ years in direct response copywriting, especially in health and wellness.
- Other info: Collaborate with creative minds and leverage AI tools for impactful copy.
The predicted salary is between 48000 - 84000 £ per year.
Build, scale and operate leading DTC brands alongside A-Players. Our vision, mission and success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality and innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next Role
We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey. As a Senior Direct Response Copywriter, you’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine. Once validated, your winning copies will be systemized into scalable frameworks—leveraging creative thinking models and AI to empower the broader writing team.
Are you passionate about driving growth through strategic, compelling copy? If you understand that true growth means creating copy that converts (i.e engaging customers, reducing churn, and turning loyal users into enthusiastic advocates), we’d love to speak with you!
What You’ll Do
- Funnel Optimization & Performance
- Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV.
- Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
- Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.
- Creative Development & Ideation
- Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
- Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
- Maintain swipe libraries and trend repositories to spark innovation across creative teams.
- Customer Psychology & Research
- Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
- Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
- Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
- Cross-Functional Collaboration
- Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
- Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
- Work with project managers to prioritize testing roadmaps and streamline execution workflows.
- Compliance & Messaging Consistency
- Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
- Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
- Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
- AI & Innovation in Copywriting
- Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
- Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
- Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.
How You’ll Succeed
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad (Wo)Men (Well, not all), but Math (Wo)Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
- Key Objective #1: Drive Funnel Performance Through High-Converting Video Creatives
- Key Objective #2: Consistently Generate Fresh Creative Concepts and Iterations
- Key Objective #3: Leverage Customer Psychology to Enhance Emotional Resonance
What You Bring
- 5+ years of experience in direct response copywriting in a 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches.
- Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
- A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
- Proven framework for research, identification of psychological triggers, messages & angle testing (interviews with customers, "copymining" from forums, surveys, reviews).
- Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals.
- Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impacting copies.
Senior Direct Response Copywriter (Health & Wellness) in London employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Direct Response Copywriter (Health & Wellness) in London
✨Tip Number 1
Network like a pro! Reach out to people in the health and wellness industry on LinkedIn or other platforms. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially in the DTC space. Make sure it’s easy to navigate and showcases your ability to drive conversions—this is what will catch our eye!
✨Tip Number 3
Prepare for interviews by understanding our brand and products inside out. Familiarise yourself with our customer personas and think about how your copy can resonate with them. We love candidates who come in ready to discuss ideas!
✨Tip Number 4
Don’t just apply anywhere—apply through our website! It shows you’re genuinely interested in being part of our team. Plus, it makes it easier for us to find your application and get back to you quickly.
We think you need these skills to ace Senior Direct Response Copywriter (Health & Wellness) in London
Some tips for your application 🫡
Show Off Your Copy Skills: Make sure to include samples of your best work in your application. We want to see how you craft compelling copy that drives conversions, so pick pieces that really showcase your talent in the health and wellness niche.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with DTC brands and how you've boosted conversion rates in the past. We love seeing candidates who understand our mission and can align their skills with our goals.
Be Data-Driven: Since we’re all about numbers here at StudySmarter, make sure to mention any metrics or results from your previous roles. Whether it’s improved ROI or increased customer engagement, we want to know how your copy has made a measurable impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Audience
Before the interview, dive deep into understanding the company's target audience. Familiarise yourself with their customer personas and pain points. This will help you tailor your responses and demonstrate how your copy can resonate with their consumers.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work in direct response copywriting, especially in the health and wellness niche. Be ready to discuss specific campaigns where your copy improved conversion rates or ROI, as this will showcase your impact and expertise.
✨Prepare for Creative Challenges
Expect to face creative challenges during the interview. Prepare by brainstorming fresh hooks, stories, and CTAs that could apply to their products. This will not only show your creativity but also your proactive approach to driving growth through compelling copy.
✨Understand Compliance and Messaging
Familiarise yourself with FTC/FDA guidelines relevant to health and wellness products. Be prepared to discuss how you ensure compliance while crafting persuasive copy. This knowledge will demonstrate your professionalism and understanding of the industry's standards.