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For Companies At a Glance
- Tasks: Create interactive ad creatives that boost engagement and conversions.
- Company: Fast-growing DTC health brand with a mission for positive consumer impact.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Why this job: Join a dynamic team and push the boundaries of digital advertising.
- Qualifications: Experience in performance design and strong HTML skills required.
- Other info: Work in a collaborative environment with a focus on innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Maneuver Marketing's Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High‑Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
As an AppLovin Performance Designer, you will sit at the intersection of creative, engineering, and performance marketing—owning the production of high‑impact, interactive ad creatives that materially lift CTR and downstream conversion. You’ll work closely with Performance Marketing, Growth Strategists, and Creative Strategy to design MOF/BOF AppLovin creatives, HTML end cards, and interactive statics that outperform traditional formats. This role is ideal for a designer who thrives in experimentation, understands performance data, and wants to push beyond “static ads” into interactive, conversion-driven creative systems.
What You’ll do
- AppLovin Performance Creative Production
- Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory
- Produce net‑new assets weekly across static, interactive HTML, GIF, and short‑form video formats
- Translate creative briefs into high‑performing ad executions with speed and consistency
- HTML & Interactive Creative Development
- Build HTML‑based interactive creatives that significantly outperform static CTR benchmarks
- Convert static concepts into interactive formats (tap, swipe, reveal, demo‑style interactions)
- Develop landing‑page‑style and end‑card‑style HTML units for AppLovin environments
- Performance‑Driven Iteration & Testing
- Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
- Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
- Collaborate with Growth and Media teams to prioritize winners and scale formats
- Multi‑Format Asset Creation
- Design high‑quality statics, animated GIFs, and short looping videos for AppLovin
- Create product unboxing, product demo, testimonial‑style, and landing‑style creatives
- Embed video or GIF elements seamlessly into HTML ad units
- AI‑Augmented Creative Workflows
- Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
- Use AI to generate variations, backgrounds, compositions, and visual treatments
- Continuously evolve creative workflows using custom or multi‑tool AI stacks
How You’ll Succeed
- Key Objective #1: Increase AppLovin Creative Performance
- CTR lift vs static baselines
- Engagement rate and interaction completion rate on HTML creatives
- Volume of AppLovin‑ready assets shipped per week
- Key Objective #2: Scale Winning Creative Systems
- Number of scalable HTML templates and repeatable interactive formats built
- Speed from brief to launch for new creative concepts
- Reduction in creative fatigue through format and interaction diversity
- Key Objective #3: Creative Quality & Execution Excellence
- QA pass rate for HTML creatives across AppLovin environments
- Stakeholder satisfaction (Performance, Growth, Creative Strategy)
- Consistency in brand, product clarity, and conversion‑focused design
What You Bring
- Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks
- Strong HTML creative build capability, with examples of interactive ad units or end cards
- Ability to turn static designs into high‑CTR interactive experiences
- Solid foundation in static image design, GIFs, and short‑form video edits
- Experience creating landing‑page‑style, product demo, unboxing, and testimonial creatives
- Proficiency with AI design tools, including Nano Banana Pro
- Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools
- Bonus: Advanced AI workflows using multiple tools or custom automation
Performance Designer (AppLovin) in London employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Designer (AppLovin) in London
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially any interactive creatives you've designed. Highlight projects that demonstrate your ability to boost CTR and conversion rates, as that's what AppLovin is all about.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. Don't be shy to reach out to current or former AppLovin employees; they can give you insider tips on what the company values in a Performance Designer.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of performance marketing and creative design. Be ready to discuss how you've used data to inform your design choices and how you can push the boundaries of static ads into interactive experiences.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t forget to follow up after applying to show your enthusiasm!
We think you need these skills to ace Performance Designer (AppLovin) in London
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use engaging language and showcase your design skills right from the get-go. Remember, we’re looking for someone who can push boundaries, so don’t hold back!
Tailor Your Portfolio: Make sure to include examples of your MOF/BOF performance creatives that align with what we do at AppLovin. Highlight projects where you’ve turned static designs into interactive experiences. This will show us you understand the role and can deliver results.
Be Data-Driven: We love a good number! In your application, mention any metrics or performance data that demonstrate how your designs have improved CTR or engagement rates. This shows us you’re not just creative but also focused on performance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Stuff
Before the interview, dive deep into AppLovin's performance marketing strategies and their creative formats. Familiarise yourself with their MOF/BOF creatives and think about how your past experiences align with their needs. This will show that you're not just interested in the role but also understand the company's mission.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work, especially any interactive ad units or HTML creatives you've designed. Be ready to discuss the thought process behind each piece and how it drove performance metrics like CTR and engagement rates. This is your chance to shine!
✨Be Data-Driven
Since this role focuses on performance, come prepared with examples of how you've used data to inform your design decisions. Discuss specific metrics you've improved in previous roles and how you iterated on designs based on performance feedback. This will demonstrate your analytical mindset.
✨Embrace Collaboration
Highlight your experience working with cross-functional teams, especially in performance marketing and creative strategy. Share examples of how you've collaborated with others to create winning campaigns. This shows that you can thrive in a team environment and contribute to their success.