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For Companies At a Glance
- Tasks: Drive growth for leading DTC brands through innovative media buying strategies.
- Company: Join a fast-growing health and wellness brand making a positive impact.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Be part of a dynamic team scaling a successful brand to new heights.
- Qualifications: 4+ years in media buying with strong analytical and project management skills.
- Other info: Collaborative culture focused on innovation and achieving ambitious goals.
The predicted salary is between 36000 - 60000 £ per year.
Build, Scale & Operate Leading DTC Brands alongside A-Players. Maneuver Marketing's vision, mission & success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Role
As Maneuver scales through deeper use of AI, automation, APIs, and cross-functional media intelligence, we’re evolving the Media Buyer role from a pure execution function into a hybrid operator-strategist. You take full ownership of performance outcomes on specific projects, acting as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure, while partnering with Growth Strategists to steer spend decisions and leading end-to-end media operations to enable sustainable scaling.
What You’ll Do
- Problem Diagnosis & Opportunity Identification
- Media Buying: Identify gaps in account structure, test process, grad or win rates, targeting, placements, bid strategies, and ad set-up. Research the market, product, and competition proactively to contribute valuable inputs. Identify gaps in message-market fit, untapped niches within the market, creative formats, placement-specific performance, etc.
- Funnel: Identify gaps in post-click experience, including the landing page, mobile vs desktop, cross-sells/upsells, etc.
- Smart Use of Video Inventory: Pair videos with optimal new copy and/or resurface high-performing legacy copy that can give new videos an edge. Adjust post-click destinations to maximize performance (Sales page vs listicle vs quiz vs VSL funnel). Suggest structural changes and solve for bottlenecks in AOV, CVR, or backend monetization.
- You’ll work with Growth Strategist and the rest of the team to identify patterns across video types (VSLs, influencer, partnership, in-house) to inform future creative strategy and funnel adjustments — testing different LPs, listicles, upsell paths, or offers to maximize CVR and AOV.
Data, Reporting & Collaboration
- Partner with Growth Strategist and Haus measurement team to determine real ROAS thresholds using in-platform + post-purchase data.
- Triangulate multiple data sources to define what 'good performance' looks like and push back on misleading signals.
- Create comprehensive performance tracking using advanced Google Sheets capabilities. Familiarity with formulas like VLOOKUPs & pivot tables is compulsory.
- Provide clear, actionable analysis of the data—translating numbers into insights that help optimize performance and drive better decision-making.
Optimize Testing Architecture
- Build efficient structures for testing including dedicated VSL campaigns, isolated placements (Reels vs Feed vs Stories), and strategic use of cost caps, bid multipliers, and volume bidding.
- Ensure video throughput velocity (number of videos tested, scaled, iterated) through optimizing test setups workflow, batching creative variants, and minimizing launch bottlenecks.
- Organize and group tests across video types and creative formats (VSLs, influencer, partnership, in-house).
- Analyze and compare performance across different campaign structures post-testing to identify optimal architectures for scaling.
Perform Media Buying Responsibilities
- Campaign management: Monitor, trim, scale, add ads, and rotate past performers.
- Brief, coordinate, and quality-check executions with virtual assistants (VAs).
- Perform weekend/holiday campaign monitoring and high priority optimizations.
- Work with Creative, Compliance, and Product teams to ensure ads remain within policy boundaries — balancing creativity with delivery reliability.
Project Ownership
- Demonstrate deep understanding of strategic project outcomes and constraints, taking accountability for results.
- Actively seek ways to contribute to project success beyond assigned tasks, including taking items off Growth Strategist's and other team members' plates to help them focus on highest-value activities.
- Learn from other accounts and bridge insights across different projects to identify patterns and opportunities for improvement.
- Execute with agency and urgency while maintaining quality standards.
How You’ll Succeed
- Grow incremental Meta spend (with a focus on Instagram Feeds/Reels/Stories and Facebook Reels).
- Drive profitable blended ROAS (>1x) — even when in-platform metrics look unprofitable (e.g. 0.3x).
- Support both TOF reach and BOF/Buyer retargeting objectives using the right creative types and setups.
What You Bring
- At least 4 years of relevant experience working with DTC brands as a media buyer.
- Strong work ethics - we built our brand to 9 figures in revenue profitably with ~30 full-time employees and this would not have happened without a strong work ethic and a mission-driven culture.
- Analytical mindset - you should be comfortable working with data, analyzing key metrics, and understanding the fundamental marketing levers that drive performance.
- Strong media buying skills - experienced in managing ad budgets, experimenting with campaign structures, and understanding the basics of manual bid strategies.
- Project management – ability to identify goals, contribute to planning, and execute tasks effectively, adapting to real-time data and feedback to refine strategies and deliver quality results.
- Project coordination skills – ability to collaborate with other departments to ensure projects stay on track and within timelines.
- Other important soft skills - resourcefulness, organization, independent, problem-solver.
Media Buyer (EU) in London employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buyer (EU) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your media buying successes. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can contribute to their growth and success, especially in areas like performance optimisation and data analysis.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission-driven team.
We think you need these skills to ace Media Buyer (EU) in London
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about media buying and working with DTC brands. Share your journey and what drives you to be part of our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in media buying, especially with DTC brands. We love seeing specific examples of how you've tackled challenges and achieved results. Don’t just list your skills; show us how you’ve used them!
Be Data-Driven: Since we’re all about performance, include any data or metrics that demonstrate your success in previous roles. Whether it’s ROAS improvements or campaign scaling, numbers speak volumes and help us understand your impact.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points if needed, and don’t forget to proofread for any typos or errors before hitting send!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Numbers
As a Media Buyer, you'll need to be comfortable with data. Brush up on your metrics and be ready to discuss how you've used data to drive performance in past roles. Familiarise yourself with key terms like ROAS, AOV, and CVR, and think of specific examples where you’ve made data-driven decisions.
✨Showcase Your Strategic Mindset
This role is about more than just execution; it’s about strategy too. Prepare to discuss how you've identified opportunities for growth in previous campaigns. Think about times when you’ve adjusted targeting or creative based on performance insights and be ready to share those stories.
✨Demonstrate Collaboration Skills
You’ll be working closely with Growth Strategists and other teams, so highlight your experience in cross-functional collaboration. Be prepared to talk about how you’ve worked with creative teams or other departments to optimise campaigns and achieve project goals.
✨Be Ready to Problem-Solve
The ability to diagnose problems and identify gaps is crucial. Think of specific challenges you've faced in media buying and how you overcame them. Whether it was a campaign that underperformed or a budget that needed reallocating, have a few examples ready to demonstrate your problem-solving skills.
