At a Glance
- Tasks: Lead growth strategies for innovative DTC brands and drive impactful marketing initiatives.
- Company: Join a top-ranked health and wellness company making waves in the industry.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Collaborative culture with access to cross-functional teams and resources.
- Why this job: Be part of a fast-growing company and shape the future of health products.
- Qualifications: 3+ years experience in managing significant ad spend and a knack for strategic thinking.
The predicted salary is between 36000 - 60000 € per year.
Build, scale and operate leading DTC brands alongside A-Players. Our vision, mission and success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality and innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APAC's top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
We are looking for a highly skilled and ambitious Growth Strategist with at least 3 years of experience, managing at least $1M per month in ad spend to join our team. Today, the role of a Senior Media Buyer has evolved into a Growth Strategist - it’s no longer enough to work inside ad accounts - effective marketing requires critical thinking, conducting deep research, translating insights into ideas, and taking those ideas through implementation. Of course, you cannot do this alone.
As a Growth Strategist at Maneuver, you will lead a product marketing team comprising a copywriter, creative strategist, designer, and media buyer to grow 2 flagship products. You’ll meet with fellow Growth Strategists to exchange ideas and best practices regularly. The product marketing team is supported by cross-functional teams: (a) Influencer & Partnerships, (b) Videos, (c) Marketplaces, (d) Measurement, (e) Retention, (f) Other Channels (e.g. AppLovin, Google), and (g) Tech - all of which are essential to grow a product to $100M+ a year profitably.
The best candidates have a track record of building something from scratch and demonstrate strong resourcefulness to overcome challenges and explore uncharted territory.
What You’ll do
- Strategic Growth Planning & Opportunity Discovery: You’ll own the development and iteration of Meta-led growth strategies grounded in first principles, real-world data, and deep DTC competitive intelligence. Identify bottlenecks and opportunities through structured root-cause analysis across creative, media, offer, funnel, and product positioning. Systematically uncover under-tapped or untapped opportunities by reverse-engineering winning DTC products and offers across Google Search, Amazon, Shopify, Meta, YouTube, and adjacent channels. Analyze why products sell well (positioning, mechanism, claims, pricing, bundles, merchandising, distribution) and map those learnings to Maneuver’s products to unlock new markets, angles, and growth paths. Prioritise high-leverage initiatives that balance short-term profitability with long-term strategic breakthroughs (new positioning, new audiences, new use cases). Act with urgency to gather new signals, test hypotheses, and adapt strategy in-market. Ruthlessly focus team energy on the highest-ROI initiatives that move core business metrics.
- Deep Market & Customer Research: You’ll lead a continuous discovery process that directly informs positioning, creative direction, funnel strategy, and media execution. Conduct social listening across Facebook Groups, Reddit, TikTok, Pinterest, reviews, and UGC ecosystems to surface pains, unmet needs, objections, and language patterns. Dive into product-level inputs (clinical studies, ingredient claims, AOV/LTV trends, customer reviews, refunds, CX tickets) to sharpen value propositions and positioning. Run deep competitive audits using tools such as Meta Ad Library, Atria, Transparency Center, VidTao, Google Search, and Amazon to identify messaging gaps, offer structures, and creative patterns. Triangulate qualitative and quantitative insights into clear strategic actions that unlock growth.
- Media Strategy: Design and manage high-performance Meta ad systems that balance testing discipline with scalable performance.
Growth Strategist in London employer: Maneuver Marketing
At Maneuver Marketing, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. Our commitment to employee growth is evident through collaborative team structures and regular knowledge-sharing sessions, allowing you to thrive alongside industry A-players. With our rapid expansion in the health and wellness sector, we offer unique opportunities for meaningful contributions and career advancement in a vibrant location that celebrates creativity and forward-thinking.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in growth strategies. We want to see how you’ve tackled challenges and driven results – make it easy for potential employers to see your value.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their products, market position, and competitors. We’re all about being informed, so come armed with insights and ideas that could help them grow even further.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Growth Strategist in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about being a Growth Strategist and how you can contribute to our mission of positive change in the health and wellness space.
Tailor Your Experience:Make sure to highlight your relevant experience in managing ad spend and driving growth. We’re looking for someone who can demonstrate their ability to build and scale DTC brands, so be specific about your achievements and how they relate to what we do at Maneuver.
Be Data-Driven:Since this role involves deep market research and analysis, include examples of how you've used data to inform your strategies in the past. We love candidates who can back up their ideas with solid insights and real-world results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, it shows you’re serious about joining us!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Numbers
As a Growth Strategist, you'll need to demonstrate your understanding of metrics. Brush up on your experience managing ad spend and be ready to discuss specific campaigns where you drove significant ROI. Bring data points that showcase your success in scaling brands.
✨Showcase Your Research Skills
Prepare to talk about how you've conducted market and customer research in the past. Be ready to share examples of how your insights led to actionable strategies. Highlight any tools or methodologies you've used to gather competitive intelligence.
✨Collaborative Mindset
This role involves leading a diverse team, so emphasise your teamwork skills. Share experiences where you've successfully collaborated with creatives, media buyers, or other cross-functional teams. Show that you can inspire and align different talents towards a common goal.
✨Be Ready to Think Critically
The interviewers will want to see your critical thinking skills in action. Prepare for scenario-based questions where you might need to identify bottlenecks or propose growth strategies. Practice articulating your thought process clearly and confidently.
