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For Companies At a Glance
- Tasks: Create compelling copy to boost conversion rates for health and wellness products.
- Company: Join a fast-growing DTC brand making waves in the health supplement industry.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborate with a diverse team and leverage AI tools for innovative copy.
- Why this job: Be part of a dynamic team driving positive change in consumer health.
- Qualifications: 5+ years in direct response copywriting with proven results in health and wellness.
The predicted salary is between 50000 - 70000 £ per year.
Maneuver Marketing is committed to being a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we scaled our own DTC Health & Wellness brand to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide.
We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey. You’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine.
What You’ll Do
- Funnel Optimization & Performance: Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV. Implement conversion-focused improvements that deliver measurable results across key funnel stages.
- Creative Development & Ideation: Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages. Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
- Customer Psychology & Research: Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators. Leverage research, surveys, and polls to extract consumer insights and pain points.
- Cross-Functional Collaboration: Partner with media buyers, designers, product leads and editors to align creative execution with growth objectives. Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
- Compliance & Messaging Consistency: Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines. Review messaging across channels to ensure a balance across direct response principles and brand consistency.
- AI & Innovation in Copywriting: Leverage multiple AI tools to scale high-performing creative production. Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
How You’ll Succeed
Maneuver is an OKRs, KPIs & data-driven company; multiple metrics will constitute the basis of your performance and success within this role.
What You Bring
- 5+ years of experience in direct response copywriting in an 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches.
- Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
- A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
- Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams.
- Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impactful copies.
Direct Response Copywriter (Health & Wellness) in London employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Copywriter (Health & Wellness) in London
✨Tip Number 1
Network like a pro! Reach out to people in the health and wellness industry on LinkedIn or other platforms. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially in the health and wellness niche. Make it easy for potential employers to see what you can do—this is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand voice and be ready to discuss how your copy can drive conversions. We want to see your passion for health and wellness come through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Direct Response Copywriter (Health & Wellness) in London
Some tips for your application 🫡
Show Off Your Copy Skills: Make sure to include samples of your best work in your application. We want to see how you craft compelling copy that converts, so pick pieces that showcase your ability to engage and persuade.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your cover letter and CV to highlight your experience in health and wellness copywriting. We love seeing how your skills align with our mission.
Be Data-Driven: Since we’re all about metrics, mention any specific results you've achieved through your copy. Whether it’s improved conversion rates or successful campaigns, we want to know how you’ve made an impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Audience
Before the interview, dive deep into understanding the health and wellness market. Familiarise yourself with the company's products and their unique selling points. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Copywriting Skills
Bring along samples of your best work that align with the job description. Highlight pieces that have driven conversions or improved ROI. Be ready to discuss the strategies behind your writing and how they can apply to the company's needs.
✨Prepare for Creative Challenges
Expect to tackle some creative exercises during the interview. Brush up on your ability to generate fresh hooks and compelling CTAs on the spot. Practising this beforehand will help you feel more confident and showcase your quick thinking.
✨Emphasise Collaboration
Since the role involves working closely with cross-functional teams, be prepared to discuss your collaborative experiences. Share examples of how you've successfully partnered with designers, media buyers, or product leads to achieve common goals.