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For Companies At a Glance
- Tasks: Create compelling copy to boost conversions for health and wellness products.
- Company: Join a fast-growing DTC brand making waves in the health industry.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on data-driven results and creativity.
- Why this job: Be part of a mission-driven team transforming consumer health with innovative products.
- Qualifications: 5+ years in direct response copywriting, especially in health and wellness.
The predicted salary is between 50000 - 65000 £ per year.
Maneuver Marketing is committed to being a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we scaled our own DTC Health & Wellness brand to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide.
We’re seeking a Senior Direct Response Copywriter to boost conversion rates across our entire customer journey. You’ll craft persuasive offers and angles for our supplements, producing copy that spans advertorials, landing pages, upsells, cross-sells, static ads and video ads. You’ll take ownership of growth-oriented projects, uncover product-market fit and fuel our customer acquisition engine.
What You’ll Do
- Funnel Optimization & Performance: Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV. Implement conversion-focused improvements that deliver measurable results across key funnel stages.
- Creative Development & Ideation: Generate a consistent stream of fresh hooks, stories, arguments and CTAs. Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
- Customer Psychology & Research: Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators. Analyze competitor strategies to uncover new messaging opportunities.
- Cross-Functional Collaboration: Partner with media buyers, designers, product leads and editors to align creative execution with growth objectives.
- Compliance & Messaging Consistency: Craft claims that highlight unique product benefits without breaching guidelines. Review messaging across channels to ensure compliance alignment.
- AI & Innovation in Copywriting: Leverage multiple AI tools to scale high-performing creative production. Create AI prompts to generate structures and persuasive frameworks.
How You’ll Succeed
- Drive Funnel Performance Through High-Converting Video Creatives
- Consistently Generate Fresh Creative Concepts and Iterations
- Leverage Customer Psychology to Enhance Emotional Resonance
What You Bring
- 5+ years of experience in direct response copywriting in an 8-9 figures Brands DTC setting, ideally within Health & Wellness & Supplements niches.
- Proven ability to improve conversion rates, ROI, and overall campaign effectiveness through optimized copy.
- A strong portfolio with samples of long form and short form copy, Facebook Ads, Landing pages and Listicles written for the health / wellness / supplements niche.
- Strong collaborative skills, valuing diverse perspectives and actively contributing to cross-functional teams.
- Experienced in using AI tools like Claude & Chat GPT to conduct research and produce impactful copies.
Direct Response Copywriter (Health & Wellness) employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Direct Response Copywriter (Health & Wellness)
✨Tip Number 1
Network like a pro! Reach out to people in the health and wellness industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially in the health and wellness niche. Make it easy for potential employers to see what you can do.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like Maneuver Marketing, and express your interest in working with them. You never know what might come of it!
✨Tip Number 4
Stay updated on trends! Follow industry news and insights related to health and wellness. This knowledge will help you craft relevant and compelling copy that resonates with your audience.
We think you need these skills to ace Direct Response Copywriter (Health & Wellness)
Some tips for your application 🫡
Show Off Your Copy Skills: Make sure to include samples of your best work in your application. We want to see how you craft compelling copy that drives conversions, so pick pieces that really showcase your talent in the health and wellness niche.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience in direct response copywriting, especially in the DTC health and wellness space. Show us why you're the perfect fit for our team!
Be Data-Driven: Since we’re all about metrics here at Maneuver Marketing, make sure to mention any specific results you've achieved through your copy. Whether it’s improved conversion rates or successful campaigns, we love seeing numbers that back up your claims.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our mission to drive positive change in health and wellness.
How to prepare for a job interview at Maneuver Marketing
✨Know Your Audience
Before the interview, dive deep into understanding the health and wellness market. Familiarise yourself with the company's products and their unique selling points. This will help you tailor your responses and demonstrate your knowledge of the industry.
✨Showcase Your Copywriting Skills
Bring along a portfolio that highlights your best work in direct response copywriting. Make sure to include examples relevant to health and wellness. Be ready to discuss the strategies behind your writing and how they drove conversions.
✨Prepare for Creative Challenges
Expect to be asked about your creative process. Think of some fresh hooks or angles you could propose for their products. This shows your proactive approach and ability to generate ideas that align with their growth objectives.
✨Emphasise Data-Driven Decisions
Since the company values metrics, be prepared to discuss how you've used data to inform your copywriting decisions in the past. Share specific examples of how your optimised copy improved conversion rates or ROI in previous roles.