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For Companies At a Glance
- Tasks: Drive high-converting creative strategies for our DTC supplements brand.
- Company: Join a fast-growing health and wellness brand making a positive impact.
- Benefits: Remote work, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of health products.
- Qualifications: 5+ years in DTC advertising with a strong design portfolio.
- Other info: Collaborate with A-Players in a vibrant, innovative environment.
The predicted salary is between 36000 - 60000 £ per year.
Build, Scale & Operate Leading DTC Brands alongside A-Players. Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next Role
As a Creative Strategist, you’ll be at the forefront of driving high-converting, performance-driven assets for our DTC supplements brand. Serving a primarily female demographic aged 35-65, you’ll leverage creative insights, competitive research, and user-centric design to shape our brand's digital presence. Working across multiple platforms & channels, you’ll develop compelling static ads, short-form videos, landing pages, and more. With a clear focus on customer acquisition, you'll play a crucial role in our brand’s strategy and aesthetic, ensuring our content resonates and drives revenue.
Please note: We welcome remote applicants from any location, provided you can align at least 3 - 4 working hours daily with Singapore working hours (GMT+8).
What You’ll do
- Conduct In-Depth Visual Research: Dive into market trends, competitor strategies, and customer insights using diverse resources like forums, social media feeds, Google trends, and ad spy tools. Distil findings to inform innovative, high-performing creative strategies that resonate with our target demographic.
- Execute a Strategic Creative Testing Process: Implement top-performing direct response creative elements within our account, including formats, hooks, and angles. Develop and test new concepts by segmenting production schedules, optimizing successful elements and continuously introducing fresh ideas. Collaborate across teams to refine and scale high-performing concepts.
- Plan for Every Stage of the Customer Journey: Design creatives tailored to each stage of the customer journey, from awareness (ToFu) to conversion (BoFu) and beyond. Craft concepts that resonate at each stage, such as pain-point-driven content for awareness, UGC testimonials for consideration, and objection-handling for purchase intent.
- Create Engaging, Viral Content: Develop ads with a strong emphasis on emotional engagement, using top-of-mind awareness strategies to create viral, shareable content. Identify emerging trends and integrate them into both static and video content to drive brand visibility and emotional connection.
- Optimize Conversion Levers: Identify and address bottlenecks within the sales funnel by implementing design enhancements to boost conversion rates. Conduct A/B testing on key design elements like CTAs, proof points, and pricing tables, applying rapid-testing insights to improve overall conversion and user experience.
How you’ll Succeed
- Consistently achieve high click-through rates (CTR) and engagement ratios, with content that encourages shares and positive interactions.
- Improve key conversion metrics, including conversion rate (CVR), average order value (AOV), and customer lifetime value (LTV). Through thoughtful A/B testing and design enhancements, you’ll support sustained, efficient growth reflected in a favorable blended spend-to-ROAS ratio.
- Deliver ad concepts that meet or exceed campaign standards, maintaining a high ad grade success rate across tests.
What You Bring
- 5+ years in creative DTC advertising, A/B testing, with an emphasis on design over data.
- Strong portfolio showcasing design and video editing capabilities that enhance user experience and conversions.
- Expertise in creative research, visual storytelling, and a strategic approach to design that integrates with marketing goals.
- Solid grasp of digital platforms and performance metrics, with a high standard for design aesthetics.
- A passion for psychology, design, video, and content that translates into engaging, customer-centric creatives.
- Actively engaged in industry trends, from DTC Twitter spaces to creative testing discussions, with a proactive approach to staying updated.
Creative Strategist employer: Maneuver Marketing
Contact Detail:
Maneuver Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and join online communities. The more connections we make, the better our chances of landing that Creative Strategist role.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with DTC brands. We want to see your creative flair and how you can drive results.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their mission and values, and think about how your experience can contribute to their growth. We love candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining our team and being part of our exciting journey.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Flair: When applying, let your creativity shine through! Use your portfolio to showcase your best work that aligns with our DTC brand. We want to see how you can bring ideas to life and engage our audience.
Tailor Your Application: Make sure to customise your application for the Creative Strategist role. Highlight your experience in DTC advertising and how it relates to our mission of providing high-quality supplements. We love seeing applicants who understand our vision!
Be Data-Driven Yet Creative: While we appreciate creativity, don’t forget to mention your experience with A/B testing and performance metrics. Show us how you’ve used data to inform your creative strategies in the past. It’s all about balancing art and science!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on being part of our journey!
How to prepare for a job interview at Maneuver Marketing
✨Know Your Audience
Before the interview, take some time to understand the target demographic of the company’s DTC brand. Familiarise yourself with their preferences and pain points, especially for the female demographic aged 35-65. This will help you tailor your responses and showcase how your creative strategies can resonate with them.
✨Showcase Your Portfolio
Bring along a strong portfolio that highlights your design and video editing capabilities. Make sure to include examples that demonstrate your understanding of user experience and conversions. Be ready to discuss the thought process behind each piece and how it aligns with marketing goals.
✨Prepare for Creative Testing Discussions
Since the role involves A/B testing and optimising creative elements, be prepared to discuss your past experiences with testing strategies. Share specific examples of what worked, what didn’t, and how you adapted your approach based on insights gained from testing.
✨Stay Updated on Industry Trends
Demonstrate your passion for the industry by discussing recent trends in DTC advertising and creative strategies. Mention any relevant Twitter spaces or discussions you've engaged in. This shows that you’re proactive and committed to staying ahead in the fast-paced world of digital marketing.