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- Tasks: Join our CRM team to create engaging email campaigns and optimize customer journeys.
- Company: MandM is a leading online retailer in Herefordshire, specializing in branded fashion and outdoor products.
- Benefits: Enjoy competitive salary, company bonuses, staff discounts, generous holiday allowance, and more!
- Why this job: Be part of a dynamic team in a modern office, driving data-driven results and customer engagement.
- Qualifications: Team player with strong communication skills; marketing experience and HTML knowledge are a plus.
- Other info: Hybrid working model with 3 days onsite; celebrate your birthday with a day off!
The predicted salary is between 28800 - 43200 £ per year.
CRM Executive
Hereford, England, United Kingdom
Type: Permanent
Working Pattern : Hybrid (3days onsite)
Who Are we?
MandM is one of the biggest employers in Herefordshire and one of Europe’s leading online, off-price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children.
We offer our customers fantastic value by partnering with companies who we have built long term relationships with, enabling us to offer our customers big household names and up-and-coming brands, giving fantastic value all year round.
We are located in the heart of Hereford City Centre in our brand new, state of the art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity – everything that MandM is all about.
As our business continues to grow we are recruiting for a talented CRM Executive to join our growing team.
Why not come be a part of our journey to success and take advantage of all MandM can offer you!
More than a role
✨ Competitive Salary: Your talent deserves recognition
Company bonus: We succeed, you benefit
Career Growth: Opportunity to grow
Staff Discounts: Stay stylish with our exclusive discounts.
Company Pension: Secure your financial future.
️ Generous Holiday Allowance: Enjoy 5 weeks of well-deserved breaks. You even have the option to buy an extra week
Birthday Delight: Take your special day off to celebrate YOU
Free Parking
Health & Wellbeing programme; we’ll look after you
The Role Scope
Working within a fast paced, collaborative CRM team passionate about data driven results. Managing end to end campaign delivery & the execution of seamless customer journeys using personalisation with an omnichannel approach.
✨Role key responsibilities
- Create engaging, impactful and personalised email campaigns that drive customer performance
- Responsibility of the timely production and communication of email briefs to our in-house Creative team, including copy and creative requirements for markets of responsibility.
- Work with the Senior CRM Exec and CRM Manager to build comms tailored to customers on-site behaviour, increasing spend and loyalty through targeted and strategic use of data and analytics
- Drive desired customer behaviour through segmentation, personalisation, identifying new touch points and optimisation of existing customer journeys
- Launch new & optimise existing customer journeys using an omni-channel approach (Email, SMS, Web Push, App Push notifications)
- Utilise a solid understanding of A/B testing
- Optimise & enhance customer journeys across all 7 markets whilst still maintaining that localised feel in our UK and International markets
- Work closely with external teams to understand UK and International market trends & incorporate learnings in to our regular promo campaigns
- Daily reporting and analysis of CRM channel performance for markets of responsibility
- Supporting the Senior CRM Executive and CRM Manager to determine broader customer communication strategy and future planning
About You
✨Skill/competency
- Team Player with excellent communication skills at all levels
- Highly organised and able to manage and deliver several projects at the same time with short turnaround times
- Exceptional attention to detail, accuracy and grammatical skills
- The ability to work under pressure and driven by hitting targets
- A proactive, enthusiastic and ‘can-do’ attitude
- Experience within marketing (Preferred but not essential)
- Basic understanding of HTML (Preferred but not essential)
- Experience of using a ESP / CDP / CDXP and/or other reporting tools (Preferred but not essential)
About Us
At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.
The people
✨Integrity
✨Teamwork
✨Accountability
✨Entrepreneurial approach
CRM Executive employer: MandM
Contact Detail:
MandM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarize yourself with the latest trends in CRM and email marketing. Understanding current best practices will help you stand out during discussions and show your passion for the role.
✨Tip Number 2
Network with professionals in the CRM field, especially those who have experience in omnichannel strategies. This can provide you with insights and potentially valuable connections that could help you land the job.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive customer engagement in past roles. Being able to articulate your experience with A/B testing and customer journey optimization will be crucial.
✨Tip Number 4
Show your enthusiasm for the company culture at MandM. Research their values and think about how your personal values align with theirs, as cultural fit is often just as important as skills.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the CRM Executive position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Tailor Your CV: Customize your CV to highlight relevant experience in CRM, marketing, or data analysis. Emphasize any previous roles where you managed campaigns or worked with customer data, showcasing your achievements.
Craft a Compelling Cover Letter: Write a cover letter that reflects your enthusiasm for the role and the company. Mention specific examples of how you've successfully driven customer engagement or optimized campaigns in the past.
Showcase Your Skills: In your application, make sure to highlight your communication skills, attention to detail, and ability to work under pressure. Provide examples that demonstrate your organizational skills and proactive attitude.
How to prepare for a job interview at MandM
✨Show Your Passion for CRM
Make sure to express your enthusiasm for customer relationship management. Share examples of how you've successfully engaged customers in the past and how you can bring that passion to MandM.
✨Demonstrate Your Data Skills
Since the role involves data-driven results, be prepared to discuss your experience with data analysis and A/B testing. Highlight any specific tools or methodologies you've used to optimize customer journeys.
✨Emphasize Team Collaboration
MandM values teamwork, so be ready to talk about your experiences working in collaborative environments. Share instances where you contributed to a team project and how you communicated effectively with different stakeholders.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle pressure. Think of scenarios where you had to manage multiple projects with tight deadlines and how you ensured quality and accuracy in your work.
