At a Glance
- Tasks: Own daily campaign execution and create automated customer journeys.
- Company: Join MandM, a leading online retailer in Herefordshire.
- Benefits: Enjoy competitive salary, generous holiday allowance, and staff discounts.
- Other info: Work in a modern office with a fun, fast-paced team.
- Why this job: Make a real impact on customer engagement and retention.
- Qualifications: Experience in campaign building and technical CRM roles.
The predicted salary is between 27000 - 33000 £ per year.
About The Role
The Opportunity
We are looking for a CX and Communications Executive to take hands‑on ownership of our daily campaign execution and automated customer journeys. Reporting directly to the CX and Communications Delivery Lead, you will collaborate to build multi‑channel comms, test dynamic content, and deliver personalized customer touchpoints. If you are passionate about marketing automation, data‑driven CRM execution, and commercial growth, this is an opportunity to make a significant impact.
Who Are we?
MandM is one of the biggest employers in Herefordshire and one of Europe’s leading online, off‑price retailers, selling branded Fashion, Sport & Outdoor products for Men, Women and Children. We offer our customers fantastic value by partnering with companies we have built long‑term relationships with, enabling us to offer our customers big household names and up‑and‑coming brands, giving fantastic value all year round. We are located in the heart of Hereford City Centre in our brand new, state‑of‑the‑art office. The modern, stylish workspace was designed to encourage collaborative working, teamwork and creativity – everything that MandM is all about.
As our business continues to grow we are recruiting for a talented CX and Communications Executive to join our growing team. Why not come be a part of our journey to success and take advantage of all MandM can offer you!
- More than a role
- Competitive Salary: Your talent deserves recognition
- Giving Back: 2 days paid volunteering to support a cause you care about
- Career Growth: Opportunity to grow
- Staff Discounts: Stay stylish with our exclusive discounts.
- Company Pension: Secure your financial future.
- Generous Holiday Allowance: Enjoy 5 weeks of well‑deserved breaks. You even have the option to buy an extra week
- Birthday Delight: Take your special day off to celebrate YOU
- Free Parking
- Health & Wellbeing programme; we’ll look after you
The Role Scope
The CX and Communications Executive is responsible for the end‑to‑end build, testing, and deployment of daily trading comms (BAU and campaign) and automated customer journeys, ensuring every touchpoint across email, push, SMS, and on‑site messaging is relevant, timely, and aligned with commercial goals.
Role key responsibilities:
- CX Execution & Journey Building
- Lead the end‑to‑end build, proofing, and deployment of customer journeys across Email, Push, SMS, and on‑site/in-app messaging
- Act as the primary execution partner for the CX Lead, turning strategic user stories into functional, live customer journeys.
- Maintain technical excellence using advanced CRM platform features, including dynamic content blocks, recommendation logic, and segmentation.
- Audience & Segmentation Logic
- Execute advanced segmentation and audience building using real‑time data, aggregates, and customer properties.
- Develop sophisticated “if this, then that” logic and real‑time intent triggers to capture customer micro‑moments.
- Maintain robust audience exclusion logic to prevent over‑communication and protect data integrity across all channels.
- Trading, Content & Media Delivery
- Translate campaign requirements into detailed briefs for the in‑house design team, including copy and technical specifications.
- Execute daily BAU and promotional campaign communications to support commercial trading targets.
- Coordinate the end‑to‑end process for printed media forms (e.g., catalogues), liaising with internal and external stakeholders.
- Project Management & Technical QA
- Manage and deliver multiple projects simultaneously through Jira, ensuring tasks ladder up to Customer KPIs.
- Conduct rigorous testing, proofing, and sign-off on all communications, recommendation engines, and onsite web layers.
- Deliver channel performance analysis, monitor journey deliverability metrics, and report on A/B testing insights.
About You
What we’re looking for
- ESP & Campaign Experience: Confident and skilled in end‑to‑end campaign building within an ESP marketing platform, with proven hands‑on capability.
- Technical CRM Background: Proven experience in a technical CRM or Marketing Operations role, with CDXP experience (Bloomreach experience is highly desirable).
- QA & Precision Focus: Exceptional grammatical and proofing skills with a meticulous approach to testing and QA to ensure journeys work perfectly every time.
- Organisation & Project Management: Highly organised with strong project management skills, capable of delivering multiple campaigns simultaneously under tight deadlines using Jira.
- Analytical & Data Mindset: Ability to interpret data sets, analyse deliverability metrics, and report on multi‑channel performance.
- Proactive Team Player: Enthusiastic, target‑driven, and proactive mindset, ready to hit the ground running as an effective all‑rounder within the team.
Why Join MandM?
- Fun & Fast‑Paced Team: Become part of a supportive, collaborative, and friendly communications team.
- Career Development: Kickstart your career in a role offering clear room for growth, learning, and skill development.
- State‑of‑the‑Art Workspace: Work in a modern Hereford city centre office designed specifically for collaborative working and creativity.
- Direct Commercial Impact: Drive customer retention and engagement by delivering automated customer journeys and trading campaigns.
About Us
Our Values
At MandM, our employees are driven by a shared commitment to excellence and making a real impact in the industry. We pride ourselves on upholding these core values in everything we do.
- The people
- Integrity
- Teamwork
- Accountability
- Entrepreneurial approach
CX and Communications Executive in Hereford employer: MandM Direct Limited
MandM is an exceptional employer located in the heart of Hereford, offering a vibrant and modern workspace that fosters collaboration and creativity. With a strong commitment to employee growth, we provide ample opportunities for career development, generous benefits including paid volunteering days, staff discounts, and a health & wellbeing programme, making it a rewarding place to work. Join our fun and fast-paced team to make a direct impact on customer engagement while enjoying a supportive work culture.
StudySmarter Expert Advice🤫
We think this is how you could land CX and Communications Executive in Hereford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for MandM Direct Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like MandM Direct Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with MandM Direct Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at MandM Direct Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CX and Communications Executive in Hereford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit MandM Direct Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of MandM Direct Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about MandM Direct Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at MandM Direct Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at MandM Direct Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At MandM Direct Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
