At a Glance
- Tasks: Lead brand strategy and marketing excellence across Europe and the Americas for a luxury hotel group.
- Company: Join the prestigious Mandarin Oriental Hotel Group, known for its exceptional service and luxury experiences.
- Benefits: Enjoy competitive pay, wellness programmes, travel perks, and tailored learning opportunities.
- Other info: Embrace a culture of collaboration and continuous improvement while travelling extensively.
- Why this job: Be part of a dynamic team shaping the future of luxury hospitality on a global scale.
- Qualifications: 10+ years in luxury hospitality or premium brands with strong leadership and analytical skills.
The predicted salary is between 90000 - 110000 £ per year.
- Mandarin Oriental Hotel Group is looking for a
- Regional Brand Director, Europe & Americas to join our
Brand team.
Are you a master of craft?
Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?
Do you embrace a growth mindset?
We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline.
Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental Hotel Group is seeking an experienced and highly strategic
Regional Brand Director, Europe & Americas to lead brand stewardship, marketing excellence and regional delivery across one of the Group's most important and diverse portfolios.
About The Job
This newly created role has been established to bring greater alignment, consistency and impact across Europe and the Americas reflecting our commercial structure across the region.
Acting as the bridge between Global Brand Marketing and hotel teams, the Regional Brand Director will ensure that global strategies are effectively translated into local execution while maintaining the integrity and consistency of the Mandarin Oriental brand.
The role combines strategic leadership, brand governance, commercial acumen and stakeholder management.
It requires close partnership with Area Vice Presidents, Regional commercial leadership, General Managers and Hotel Directors of Sales & Marketing to maximise brand performance, accelerate capability building and support the Group's transformation agenda.
The successful candidate will champion a more connected approach across Europe and the Americas, creating stronger collaboration between hotels and ensuring the portfolio operates as a unified global brand rather than as individual property expressions.
This position reports to the Global Vice President, Brand Marketing & Regional Delivery.
Regional Brand Director, Europe & Americas, you will be responsible for the following duties:
- Brand Stewardship & Governance
- Act as the senior guardian of the MO brand across Europe and the Americas.
- Ensure consistent application of global brand standards, guidelines and marketing frameworks across all hotels, residences and future business ventures.
- Drive compliance with brand governance processes, identifying opportunities to improve consistency while preserving local relevance.
- Provide strategic brand guidance for hotel positioning, renovations, openings, residences and major commercial initiatives.
- Regional Delivery of Global Strategy
- Translate global brand, marketing and communications strategies into actionable regional execution plans.
- Implement of global initiatives, campaigns, partnerships & brand programs.
- Ensure best practices, toolkits & playbooks are adopted across the region.
- Act as the primary regional point of contact for Global Brand Marketing.
- Portfolio Positioning & Hotel Marketing
- Collaborate with Brand Management/ Strategy team to drive positioning for hotels across Europe and the Americas, ensuring each property occupies a distinctive role within the broader Mandarin Oriental portfolio.
- Support hotels in developing annual marketing plans aligned to global objectives.
- Ensure all brand communications, content and guest-facing initiatives reflect Mandarin Oriental's desired positioning and standards.
- Commercial Collaboration
- Partner closely with Revenue Management, Sales, Digital Performance and CRM teams to support commercial objectives and drive demand generation.
- Ensure marketing investments are aligned with business priorities and measurable outcomes.
- Support hotels in developing integrated plans that maximise visibility, direct revenue and loyalty engagement
- Capability Building & Leadership
- Develop the capabilities of Directors of Sales & Marketing and marketing teams
- Create a culture of collaboration, learning and continuous improvement.
- Identify skill gaps and implement development programs to elevate regional marketing excellence – share best practices avross hotels & region
- Hotel Openings & Transformational Projects
- Support new hotel and residence openings throughout Europe and the Americas.
- Lead regional brand activities for openings, repositioning and major renovations.
- Act as a key contributor to the Group's broader transformation agenda and brand evolution initiatives
- Performance & Analytics
- Monitor regional marketing effectiveness and brand health metrics.
- Evaluate campaign and activation performance using data and insights.
- Identify opportunities to improve marketing ROI, acquisition and engagement
- Provide regular performance updates and recommendations to Global leadership
- Partnerships & Brand Visibility
- Support the development of strategic partnerships, cultural collaborations and regional brand activations.
- Strengthen relationships with luxury media, opinion leaders and relevant partners
- Identify opportunities to increase awareness, consideration and desire for Mandarin Oriental amongst affluent and high-net-worth audiences.
As a Regional Brand Director, Europe & Americas, we expect from you
- Bachelor's or Master's degree in Marketing, Communications, Business, Hospitality or a related discipline.
- Minimum 10 years of experience in luxury hospitality, luxury retail or premium consumer brands.
- Significant experience leading regional or multi-market marketing organisations.
- Proven track record of implementing global strategies across complex international markets.
- Strong understanding of luxury brand management, guest experience and commercial marketing.
- Demonstrated ability to influence senior stakeholders across multiple functions and geographies.
- Experience developing high-performing teams and building organisational capability.
- Strong analytical skills with the ability to translate insights into action.
- Excellent communication, presentation and relationship management skills.
- Comfortable operating in a fast-paced, evolving and entrepreneurial environment.
- Fluent in English; additional European languages advantageous.
- Willingness to travel extensively across the region.
- Our commitment to you
- Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay.
When you work as hard as our colleagues do, it’s important to take time off.
As a member of the #MOfamily, you can stay with us wherever you go in the world.
The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness.
Finding the right work-life balance is important.
Your wellbeing matters to us.
A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
We’re Fans. Are you?
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Regional Brand Director, Europe & Americas employer: Mandarin Oriental
Mandarin Oriental Mayfair, London is an exceptional employer that prioritises the growth and wellbeing of its employees within a luxurious and supportive environment. With a strong commitment to learning and development, generous benefits including the MOstay programme, and a focus on sustainability and diversity, the hotel fosters a culture where every team member can thrive and contribute to creating unforgettable experiences for guests. Join us in a vibrant location that embodies both elegance and opportunity.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Brand Director, Europe & Americas
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Mandarin Oriental. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Mandarin Oriental
Don't be shy about reaching out to Mandarin Oriental directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Regional Brand Director, Europe & Americas
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Mandarin Oriental and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Mandarin Oriental
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
