At a Glance
- Tasks: Lead global marketing strategy for luxury private homes and enhance brand visibility.
- Company: Join the prestigious Mandarin Oriental team, known for exceptional luxury experiences.
- Benefits: Enjoy competitive salary, wellness programmes, and unique travel perks with MOstay.
- Other info: Dynamic role with opportunities for growth and development in a global setting.
- Why this job: Make a mark in luxury marketing while collaborating with top-tier brands and partners.
- Qualifications: 5-7 years in luxury marketing with strong leadership and analytical skills.
The predicted salary is between 49500 - 60500 £ per year.
Mandarin Oriental Exceptional Homes is looking for a Marketing Manager to join our Marketing – Mandarin Oriental Exceptional Homes team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. Mandarin Oriental Exceptional Homes is a distinctive global collection of exceptional private homes, bringing Mandarin Oriental’s approach to luxury and service to extraordinary residences around the world. Working across international markets, the MOXH team partners with owners, Mandarin Oriental properties, agencies and strategic partners to build awareness, engagement and commercial performance for the collection.
About The Job
Based at the Mandarin Oriental Corporate Office in London, within the Mandarin Oriental Exceptional Homes team, the Marketing Manager is responsible for leading the global marketing strategy for Exceptional Homes, building brand visibility, audience engagement and commercial performance through distinctive, data-led and luxury-focused marketing. The Marketing Manager reports to the Head of Exceptional Homes.
As Marketing Manager, you will be responsible for the following duties:
- Develop, own and deliver the annual MOXH marketing strategy and integrated marketing plan, setting clear objectives, priorities, KPIs, budgets and timelines aligned with Mandarin Oriental brand standards and commercial priorities.
- Lead integrated marketing activity across content, social media, CRM, eDM, website, paid media, SEO, PR and strategic partnerships, ensuring consistent and compelling storytelling across global channels.
- Act as brand guardian for Exceptional Homes, overseeing campaigns, creative assets, property content, photography, film, editorial, brochures, presentations, website listings and owner-facing materials.
- Lead the digital marketing strategy and work with digital, website, sales and operations teams to improve property discovery, qualified enquiry generation and conversion, using testing and performance insights to optimise activity and return on investment.
- Own the MOXH marketing budget and performance framework, including forecasting, expenditure tracking, KPI development and monthly and quarterly reporting for MOXH leadership, Mandarin Oriental stakeholders and Exceptional Homes owners.
- Set the PR and communications agenda and develop strategic partnerships with Mandarin Oriental hotels, luxury brands, media and other relevant organisations, including oversight of press and influencer stays, launches, events and brand experiences.
- Provide leadership and direction to the Assistant Marketing Manager and manage external agency partners, including briefing, scope management, performance reviews and delivery standards.
- Act as the senior day-to-day marketing lead for owners, agencies, partners and internal stakeholders, collaborating closely with MOXH Sales, Operations and Business Development as well as Global Brand, Digital, Website, Communications and hotel teams.
- Represent MOXH marketing in senior internal forums and contribute to wider business planning, portfolio growth and commercial decision-making, while continuously improving marketing processes and ways of working.
As Marketing Manager, We Expect From You:
- 5–7 years’ progressive experience in luxury marketing, ideally within luxury hospitality, travel, private residences, real estate or an adjacent premium sector, with experience developing and delivering integrated marketing strategies, annual plans and budgets.
- Proven multi-channel marketing leadership, with experience managing complex campaigns and agencies across digital, content, social media, CRM, PR and partnerships, together with previous line management or team leadership experience.
- Strong luxury brand and commercial judgement, with an understanding of HNWI and UHNWI audiences and the ability to connect marketing investment with audience growth, qualified demand and business performance.
- Advanced analytical and reporting capability, with experience defining meaningful KPIs, interpreting campaign and website performance data and turning insights into clear recommendations and actions.
- Strong budget, project and agency management skills, with a disciplined approach to forecasting, prioritisation, delivery and value.
- Excellent communication and stakeholder management skills, with the confidence to present to and build trusted relationships with senior stakeholders, owners, agencies and strategic partners in an international, matrix organisation.
- A high level of autonomy, accountability and attention to detail, combined with a collaborative, solutions-focused approach and genuine interest in luxury hospitality, travel and exceptional private homes.
- Proficiency in Microsoft Office and Canva, together with strong working knowledge of marketing analytics, digital campaign and website performance tools.
Our commitment to you:
- Learning & Development: Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
- MOstay: When you work as hard as our colleagues do, it’s important to take time off. As a member of the #MOfamily, you can stay with us wherever you go in the world. The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
- Health & Colleague Wellness: Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
- Retirement Plans: When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
We’re Fans. Are you?
Marketing Manger in London employer: Mandarin Oriental
Mandarin Oriental Mayfair, London is an exceptional employer that prioritises the growth and wellbeing of its employees within a luxurious and supportive environment. With a strong commitment to learning and development, generous benefits including the MOstay programme, and a focus on sustainability and diversity, the hotel fosters a culture where every team member can thrive and contribute to creating unforgettable experiences for guests. Join us in a vibrant location that embodies both elegance and opportunity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manger in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mandarin Oriental and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mandarin Oriental are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mandarin Oriental on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mandarin Oriental. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manger in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mandarin Oriental. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Mandarin Oriental:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mandarin Oriental’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Mandarin Oriental
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mandarin Oriental will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Mandarin Oriental, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
