At a Glance
- Tasks: Lead channel effectiveness strategies to optimise revenue and customer value across all channels.
- Company: Join the prestigious Mandarin Oriental Hotel Group, known for luxury and exceptional service.
- Benefits: Enjoy learning opportunities, wellness programmes, and complimentary stays at our hotels worldwide.
- Other info: Be part of a collaborative team that values integrity, respect, and growth.
- Why this job: Make a real impact in a global role that drives strategic investment decisions.
- Qualifications: 5+ years in analytics or commercial strategy within hospitality; strong analytical and communication skills.
The predicted salary is between 60750 - 74250 £ per year.
- Mandarin Oriental Hotel Group is looking for a
- Director, Channel Effectiveness to join our
Consumer Marketing, Channel team in the Corporate Office, London.
Are you a master of craft?
Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?
Do you embrace a growth mindset?
We invite you to become a fan of the exceptional.
Mandarin Oriental is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline.
Increasingly recognised for creating some of the world’s most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences.
Mandarin Oriental’s Corporate Office in London supports the Group’s global operations and development strategy, partnering closely with hotels and regional teams worldwide.
Our Corporate Office colleagues play an important role in driving operational excellence, innovation, and collaboration across the business.
About the job
Based in London within the Consumer Marketing, Channel Department, the
Director, Channel Effectiveness will act as the enterprise authority on channel investment, allocation and return across all revenue-generating channels, including Direct, OTA and Reservations.
The role is responsible for guiding where, when and how Mandarin Oriental invests to drive profitable demand, balancing short-term revenue delivery with long-term customer value.
Working closely with Channel Leads, Revenue Management, Finance and Digital, the Director will translate performance evidence into clear investment decisions, funding reallocations and strategic trade-offs.
The role has global scope and reports to the Global Head of Performance Marketing & Ecommerce.
- As Director, Channel Effectiveness, you will be responsible for the following duties:
- Acting as the single point of accountability for channel effectiveness and providing clear recommendations on budget allocation, scale and efficiency across all commercial channels.
- Advising channel leaders across Direct, OTA, Reservations and third parties on where incremental investment should be deployed or withdrawn, based on profitability, incrementality and customer value.
- Partnering with Revenue Management to align commercial performance perspectives, including rate, mix and displacement, with marketing and distribution effectiveness.
- Leading quarterly and annual channel investment reviews and translating performance insights into actionable funding decisions.
- Supporting annual operating plans through evidence-based forecasts, scenarios and investment cases.
- Establishing a clear governance model for how channel performance is evaluated, challenged and optimised.
- Creating a unified commercial KPI framework across Digital, OTA, Property Direct and Distribution, focused on shared outcomes such as profit, margin and customer lifetime value.
- Defining principles and decision frameworks covering incremental demand, new and repeat customer investment, margin and volume trade-offs, and short-term revenue versus long-term value.
- Chairing a cross-functional Channel Effectiveness Steering Group to resolve conflicts and align investment priorities.
- Leading the Valtech data stream and maintaining a clear backlog and roadmap aligned with the Group’s vision for channel measurement.
- Advancing incrementality testing, experimentation, attribution, Marketing Mix Modelling and Customer Lifetime Value measurement.
- Partnering with Assembly’s Business Intelligence teams in London and Hong Kong to deliver key projects and build a best-in-class effectiveness setup.
- Managing the relationship with Adobe, including ownership of the contractual process, to ensure Mandarin Oriental receives high-quality support and fair value from the partnership.
- Promoting an experimentation mindset and helping create a culture in which decisions begin with data rather than assumptions.
- Translating complex analysis into clear and compelling commercial narratives that enable senior leaders to act decisively.
- Coaching channel leaders to interpret effectiveness insights and adjust their strategies and investment accordingly.
- Acting as a trusted commercial advisor who is prepared to challenge existing channel assumptions when the evidence indicates a different direction.
As Director, Channel Effectiveness, we expect from you
- A Bachelor’s degree in Business, Economics, Data Analytics, Hospitality Management or a related field.
- More than five years of experience in analytics, revenue management or commercial strategy within the hospitality industry.
- A deep understanding of hotel distribution channels, including Direct, OTA, GDS, Wholesale and Corporate channels.
- Strong analytical capabilities and proficiency in data visualisation and reporting tools such as Power BI, Tableau or Looker Studio.
- Experience working with hotel systems, including PMS, CRS, RMS and CRM platforms, as well as digital marketing platforms.
- Proven ability to analyse complex datasets and present clear, actionable insights to senior stakeholders.
- Exceptional communication and storytelling skills, with the ability to influence and collaborate across different functions.
- A commercially driven and evidence-led mindset, with the confidence to challenge assumptions and guide strategic investment decisions.
- The ability to simplify complex analysis and turn insights into clear recommendations that senior leaders can act upon.
- Our commitment to you
- Learning & Development
Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
MOstay
When you work as hard as our colleagues do, it’s important to take time off.
As a member of the #MOfamily, you can stay with us wherever you go in the world.
The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
Health & Colleague Wellness
Finding the right work-life balance is important. Your wellbeing matters to us. A variety of health benefits and wellness programmes are offered to all our colleagues, globally.
Retirement Plans
When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
We’re Fans. Are you?
Director, Channel Effectiveness employer: Mandarin Oriental Hotel Group
Mandarin Oriental Hotel Group is an exceptional employer, offering a vibrant work culture that prioritises service excellence and sustainability. Located in the heart of London, our Hyde Park spa provides employees with unique growth opportunities through tailored development programmes, comprehensive health benefits, and exclusive discounts, making it an ideal place for those passionate about delivering outstanding guest experiences in a luxury environment.
Contact Details:
Mandarin Oriental Hotel Group Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Director, Channel Effectiveness
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We think you need these skills to ace Director, Channel Effectiveness
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mandarin Oriental Hotel Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Mandarin Oriental Hotel Group
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At Mandarin Oriental Hotel Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
