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- Tasks: Lead digital marketing strategies for luxury hotels across Europe, driving revenue and customer engagement.
- Company: Join Mandarin Oriental, a prestigious brand known for its luxurious hotels and exceptional service worldwide.
- Benefits: Enjoy flexible working options, health benefits, and exclusive hotel stays for you and your loved ones.
- Why this job: Be part of a dynamic team that values innovation and a customer-first approach in a thriving industry.
- Qualifications: 3+ years in Digital/eCommerce with strong project management skills and proficiency in Microsoft Office.
- Other info: This is a fixed-term contract role based in London, perfect for those seeking growth in a luxury environment.
The predicted salary is between 36000 - 60000 £ per year.
Mandarin Oriental is looking for a Regional Performance Marketing Manager Europe to join our Digital team. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional.
About the job
Based at the Mandarin Oriental Corporate Office within the Commercial Performance Marketing & eCommerce Department in London, the Regional Performance Marketing Manager Europe supports strategy and execution of global digital marketing for the group’s European hotels, enabling growth in both rooms and auxiliary revenue via the brand website, MandarinOriental.com. The role is responsible for coordinating the digital activities of the European hotels, aligning the overarching performance marketing strategy with local nuances to tailor the performance marketing approach. The Regional Performance Marketing Manager Europe prioritises innovation within performance marketing, utilising customer targeting and carefully-created marketing content to generate demand. The role focuses on generating demand through targeted performance marketing activities to grow new customers and increase Group share compared to competitors. The Regional Performance Marketing Manager Europe reports to the Regional Performance Marketing Director Europe.
Responsibilities
- Support the activation of European hotel performance marketing strategies to drive revenue through MO.com and other platforms.
- Align digital marketing strategies with business needs and manage agency partners to meet KPIs and business objectives.
- Manage digital marketing budgets across the European portfolio, ensuring optimal allocation across channels and target audiences.
- Explore new opportunities to expand performance marketing across customer segments and markets.
- Lead hotel stakeholder relations, communicating digital strategies, plans, and results effectively.
- Collaborate with consumer and brand marketing teams to develop aligned digital advertising creative and content.
- Ensure legal compliance in digital marketing activities, working with data privacy and governance teams.
- Enhance performance marketing reporting and analytics, incorporating attribution data and CRM insights.
- Engage regularly with European hotels, providing best practice guidance on digital activities.
- Be an ambassador for Mandarin Oriental’s customer-first approach.
Requirements
- Minimum of 3 years’ experience in Digital/eCommerce with a proven track record of driving results.
- Strong project and stakeholder management skills.
- Comfortable working in an agile and evolving environment.
- Self-starter with the ability to set direction and execute plans.
- Proficiency in Microsoft Office, including Excel, pivot tables, charts, and statistics.
Our commitment to you
- Learning & Development: We offer tailored programmes to support your growth at every stage.
- MOstay: Enjoy complimentary nights and attractive rates on rooms for you and your loved ones, wherever you are in the world.
- Health & Colleague Wellness: We provide health benefits and wellness programmes to support your wellbeing.
- Retirement Plans: We offer various plans depending on your role and length of service.
We’re Fans. Are you?
Regional Performance Marketing Manager, Europe (Fixed-term contract) employer: Mandarin Oriental Hotel Group Limited
Contact Detail:
Mandarin Oriental Hotel Group Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Performance Marketing Manager, Europe (Fixed-term contract)
✨Tip Number 1
Familiarise yourself with Mandarin Oriental's brand values and their approach to luxury service. Understanding their unique selling points will help you align your experience and ideas with their expectations during discussions.
✨Tip Number 2
Network with professionals in the hospitality and digital marketing sectors. Attend industry events or connect on platforms like LinkedIn to gain insights into current trends and challenges, which can be valuable talking points in interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven performance marketing results in previous roles. Highlight your ability to adapt strategies based on local market nuances, as this is crucial for the position.
✨Tip Number 4
Stay updated on the latest digital marketing tools and analytics techniques. Being knowledgeable about emerging technologies and methodologies will demonstrate your commitment to innovation and growth, which is key for this role.
We think you need these skills to ace Regional Performance Marketing Manager, Europe (Fixed-term contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and eCommerce. Focus on achievements that demonstrate your ability to drive results, especially in performance marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific experiences that align with the responsibilities outlined in the job description, such as managing digital marketing budgets or collaborating with stakeholders.
Showcase Your Skills: In your application, emphasise your project management skills and proficiency in Microsoft Office, particularly Excel. Provide examples of how you've used these skills to achieve success in previous roles.
Highlight Your Growth Mindset: Demonstrate your growth mindset by discussing how you've adapted to changes in the digital marketing landscape. Share examples of how you've embraced new strategies or technologies to improve performance.
How to prepare for a job interview at Mandarin Oriental Hotel Group Limited
✨Showcase Your Digital Expertise
Make sure to highlight your experience in digital marketing and eCommerce. Prepare specific examples of how you've driven results in previous roles, particularly in performance marketing, as this is crucial for the position.
✨Understand the Brand
Familiarise yourself with Mandarin Oriental's brand values and their approach to luxury service. Demonstrating an understanding of their unique selling points and how you can contribute to their growth will set you apart.
✨Prepare for Stakeholder Management Questions
Since the role involves managing agency partners and hotel stakeholders, be ready to discuss your project management skills. Think of examples where you've successfully aligned different teams towards a common goal.
✨Emphasise Your Growth Mindset
Mandarin Oriental values a growth mindset, so be prepared to discuss how you've embraced challenges and learned from them in your career. Share instances where you've innovated or adapted strategies to achieve better outcomes.
