Digital and Social Media Executive

Digital and Social Media Executive

Full-Time 30000 - 40000 £ / year (est.) Home office (partial)
Mandarin Oriental Hotel Group Limited

At a Glance

  • Tasks: Create and manage engaging social media content while optimising the hotel website.
  • Company: Join the luxurious Mandarin Oriental Mayfair, a leader in hospitality.
  • Benefits: Enjoy competitive pay, wellness programmes, and global stay perks.
  • Other info: Embrace a diverse culture with growth opportunities in a dynamic environment.
  • Why this job: Be part of a creative team shaping luxury experiences and brand storytelling.
  • Qualifications: Experience in digital marketing and strong communication skills are essential.

The predicted salary is between 30000 - 40000 £ per year.

  • Social Media and Digital Executive
  • 40 hours, 5 days per week
  • Mandarin Oriental Mayfair, London

Mandarin Oriental Mayfair, London is looking for a Social Media and Digital Executive to join our Sales & Marketing team.

Are you a master of craft?

Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly?

Do you embrace a growth mindset?

We invite you to become a fan of the exceptional.

Mandarin Oriental Hotel Group is the award winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline.

Increasingly recognised for creating some of the world's most sought after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting edge of luxury experiences.

Mandarin Oriental Mayfair, London is the newest jewel which has opened in the heart of Mayfair.

It's another world; an oasis of calm in the heart of the city, with the most attentive service.

A world that's all about our guests.

About the job

Based at the Mandarin Oriental Mayfair, London within the Sales & Marketing Department, the Social Media and Digital Executive is responsible for the following duties:

Responsibilities

  • Maintain and update the hotel website, ensuring content is accurate, optimised, and on brand.
  • Create and manage campaign landing pages.
  • Support the digital marketing team to ensure paid campaigns across Google Ads, Meta, and other platforms are kept up to date with relevant content and images.
  • Work with agency partners where applicable.
  • Develop and lead the hotel's social media strategy aligned with brand positioning and commercial goals.
  • Lead the day to day management of the hotels social media channels, including content planning, scheduling, publishing, community management and maintaining a consistently elevated brand presence across all platforms.
  • Develop and manage integrated social media and content calendars aligned to key campaigns, seasonal activity, partnerships, hotel moments and wider commercial priorities.
  • Own the hotel's digital storytelling across social platforms, creating and curating compelling content that strengthens brand awareness, supports audience growth and reinforces Mandarin Oriental Mayfair, London's positioning at the crossroads of art, fashion and culture.
  • Plan, coordinate and support high quality visual and written content production across photography, video and short form content, ensuring assets are delivered on time and used effectively across social, website, CRM and campaign activity.
  • Lead content shoots (photo/video), including concept development, shot lists, and coordination with internal teams and external creatives.
  • Work closely with Marketing, PR, Sales, F&B and operational teams to identify storytelling opportunities that support business objectives, drive outlet visibility and contribute to guest acquisition and revenue generation.
  • Monitor trends and proactively adapt content to remain culturally and visually relevant.
  • Drive community engagement, responding to comments and messages in a timely and brand appropriate manner.
  • Track performance metrics (reach, engagement, growth) and optimise strategy accordingly.
  • Identify and manage relationships with influencers, content creators, and brand partners.
  • Oversee collaborations from briefing through to execution and reporting.
  • Ensure partnerships align with brand values and deliver measurable impact.
  • Track and evaluate ROI and earned media value.

• Oversee and contribute to written content including

  • Website copy
  • Social captions
  • Email campaigns
  • Plan and execute targeted email campaigns and newsletters.
  • Working closely with the Revenue Team maintain OTA listings with compelling descriptions and imagery.

Qualifications

To be a successful Digital Marketing & Social Manager candidate, you will have strong organisational and multitasking skills, with a keen eye for detail.

You will showcase excellent communication and have a strong copywriting, editorial and storytelling capability.

Ideal candidates will have proven experience within luxury hospitality, luxury travel, fashion, lifestyle or cultural brands and experience in leading shoots, managing creators and coordinating content production.

  • Our commitment to you
  • Learning & Development. Your success is our success. We craft unique learning and development programmes for various stages in your career so that you grow, continuously.
  • MOstay.

When you work as hard as our colleagues do, it's important to take time off.

As a member of the , you can stay with us wherever you go in the world.

The MOstay programme offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.

  • Health & Colleague Wellness.

Finding the right work life balance is important.

Your wellbeing matters to us.

A variety of health benefits and wellness programmes are offered to all our colleagues, globally.

  • Retirement Plans. When you show commitment to us, we reciprocate. We offer different retirement plans depending on the length of your service and your role.
  • 1 paid Charity Day per year to dedicate to a charity of your choice.
  • Increased holiday entitlement with Length of Service, up to 33 days off.
  • Access to Hospitality Action's Employee Assistance Programme.
  • Sustainability at Mandarin Oriental

Corporate responsibility values are deeply ingrained in Mandarin Oriental's culture, and sustainability implications are carefully considered with every decision across the Group, aligning our sustainable development efforts with the industry criteria set by the Global Sustainable Tourism Council.

We strive for a better future for the next generation.

Protecting the environment, people and communities are the fundamental pillars to which we devote our efforts.

We are very proud of the initiatives our colleagues have implemented to help us on the path to achieving our sustainability goals, such as single use plastic elimination, ethical supply chain and procurement, community and colleague engagement, technology practices and waste reduction.

We are committed to doing the right thing, every day.

Diversity & Inclusion

We believe a diverse and inclusive culture is better for everyone.

Bringing individuals together is essential to the long term success of our people, our business and the societies and economies in which we operate.

All colleagues, regardless of ethnicity, gender, age, sexual orientation, disability, background or religion, should be treated fairly and with respect, should be given equal opportunities, and be valued for the contributions they make in their roles.

No form of bullying, intimidation, discrimination or harassment of others will be tolerated.

Eligibility to work in the UK

Please note, all candidates applying for this role must have obtained the right to work and live in the UK.

Documented evidence of eligibility will be required from candidates as part of the recruitment process.

We're Fans. Are you?

Digital and Social Media Executive employer: Mandarin Oriental Hotel Group Limited

The Mandarin Oriental Hotel Group Limited is an exceptional employer, offering a vibrant work culture in the heart of London that fosters innovation and collaboration. Employees benefit from a competitive package, continuous professional development opportunities, and unique perks that enhance both personal and career growth, making it a rewarding place to thrive in the hospitality industry.

Mandarin Oriental Hotel Group Limited

Contact Details:

Mandarin Oriental Hotel Group Limited Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital and Social Media Executive

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Mandarin Oriental Hotel Group Limited and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Mandarin Oriental Hotel Group Limited are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Mandarin Oriental Hotel Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Mandarin Oriental Hotel Group Limited. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Digital and Social Media Executive

Social Media Management
Digital Marketing
Content Creation
Copywriting
SEO Optimisation
Campaign Management
Community Engagement

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Mandarin Oriental Hotel Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Mandarin Oriental Hotel Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Mandarin Oriental Hotel Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Mandarin Oriental Hotel Group Limited

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Mandarin Oriental Hotel Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Mandarin Oriental Hotel Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.