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- Tasks: Be the go-to person for fans, ensuring their voices are heard and needs met.
- Company: Join the iconic Manchester United, a global leader in football excellence.
- Benefits: Enjoy wellness support, exclusive discounts, gym access, and career development opportunities.
- Why this job: Make a real impact on fan experiences while working in a diverse and inclusive environment.
- Qualifications: Strong communication skills and a passion for football culture are essential.
- Other info: Flexible hours required, including evenings and weekends, with travel to matches.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Location: Old Trafford Stadium / Carrington Training Complex
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high‑performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
The Purpose
The Supporter Liaison Officer (SLO) acts as a key link between Manchester United and its fanbase, ensuring two‑way communication, fan engagement, and support. A Premier League and UEFA‑mandated role, the SLO is the first point of contact for all supporters, advocating for fan needs and promoting inclusive experiences across Old Trafford and Leigh Sports Village. Working within the Fan Engagement team, the SLO drives delivery of the club’s fan engagement strategy, supports official supporters’ clubs, and enhances matchday experiences. This high‑profile role requires strong communication, relationship‑building, and problem‑solving skills.
Key Responsibilities
- Serve as primary contact for all supporters, providing visible, trusted, day‑to‑day support.
- Attend all men’s home and selected away games and majority of women’s home matches to assist fans and coordinate with internal teams.
- Facilitate ongoing dialogue with fans via meetings, surveys, forums, and matchday interactions.
- Present fan feedback to leadership, ensuring supporter views inform club decisions.
- Build and maintain strong ties with official supporters’ clubs, fan groups, and national networks.
- Be an active representative in the cross Premier League network of SLOs and collaborate with other club and league SLOs to share best practices.
- Create and share fan communications including newsletters, updates, and matchday info.
- Manage and grow the global network of 350+ official supporters’ clubs, including queries, milestones, and expansion.
- Maintain and update the supporters’ club platform (The Tunnel) with key information and announcements.
- Provide fan‑focused input on operations such as ticketing, travel, safety, and matchday experience.
- Participate in match planning and security meetings with external partners including Greater Manchester Police.
- Represent the club at European away fixtures, supporting fans and gathering experience feedback.
Skills & Experience
Essential Requirements
- Outstanding interpersonal and communication skills.
- Flexible availability for evenings, weekends, and travel related to matchdays.
- Strong understanding of football culture and supporter dynamics.
- Empathy, discretion, and sensitivity in handling complex or personal issues.
- Confident in mediating and facilitating between diverse stakeholder groups.
- Self‑motivated with strong organisational skills and the ability to manage multiple priorities.
- Understanding of Manchester United’s supporter base and fan networks.
- Experience of running events.
Desirable Attributes
- Experience in supporter liaison, fan engagement, or customer service.
- Knowledge of disability inclusion, especially in sport or live events.
- Understanding of stadium safety and event management.
- Background in working with supporter or disabled communities.
- Multilingual proficiency.
- Familiarity with the UEFA SLO Handbook or related fan engagement frameworks.
What We Offer
- Annual incentive scheme.
- Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+ Workplace.
- Exclusive discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners.
- Gym facilities in our onsite locations and opportunities for regular social events and team‑building activities.
- Enhanced family leave benefits and an opportunity to purchase additional holiday days.
- Enhanced career development with access to professional learning platforms like LinkedIn Learning, and internal training programs.
- A supportive work environment that values diversity, equity and inclusion, and individual growth.
Our Commitment to You
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
If this sounds like the perfect role for you, please submit your application by Monday 5th January 2026.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks.
If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you.
It is unlawful to employ a person in a UK‑based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
Seniority level
- Entry level
Employment type
- Full‑time
Job function
- Other
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Supporter Liaison Officer employer: Manchester United
Contact Detail:
Manchester United Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Liaison Officer
✨Tip Number 1
Familiarise yourself with Manchester United's fan engagement strategies and recent initiatives. Understanding their current approach will help you demonstrate your knowledge during any discussions or interviews.
✨Tip Number 2
Network with current or former Supporter Liaison Officers or individuals in similar roles. They can provide valuable insights into the day-to-day responsibilities and expectations, which can help you tailor your approach.
✨Tip Number 3
Attend matches or fan events to immerse yourself in the supporter culture. This experience will not only enhance your understanding of fan dynamics but also give you real-life examples to discuss in your application.
✨Tip Number 4
Showcase your communication skills by engaging with fans on social media platforms. This will demonstrate your ability to connect with supporters and highlight your passion for enhancing their experiences.
We think you need these skills to ace Supporter Liaison Officer
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Supporter Liaison Officer position. Understand the key responsibilities and required skills, as this will help you tailor your application to highlight relevant experiences.
Tailor Your CV: Customise your CV to reflect the skills and experiences that align with the role. Emphasise your interpersonal and communication skills, as well as any experience in supporter liaison or fan engagement. Use specific examples to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of supporter dynamics. Highlight how your background aligns with Manchester United's values and the specific requirements of the Supporter Liaison Officer role.
Showcase Your Understanding of Inclusion: Given the emphasis on disability awareness and inclusion in the job description, be sure to mention any relevant experience or knowledge you have in this area. Discuss how you can contribute to creating an inclusive environment for all supporters.
How to prepare for a job interview at Manchester United
✨Know Your Audience
Before the interview, research Manchester United's fan engagement strategies and their supporter base. Understanding the club's culture and values will help you connect with the interviewers and demonstrate your passion for the role.
✨Showcase Your Communication Skills
As a Supporter Liaison Officer, strong communication is key. Prepare examples of how you've effectively communicated with diverse groups in the past, especially in challenging situations. This will highlight your interpersonal skills and ability to advocate for fans.
✨Demonstrate Empathy and Sensitivity
Be ready to discuss scenarios where you've had to handle complex or personal issues with empathy. This role requires discretion and understanding, so sharing relevant experiences will show that you're well-suited for the position.
✨Prepare Questions for Them
At the end of the interview, have thoughtful questions ready about the club's future initiatives in fan engagement or how they measure success in this role. This shows your genuine interest and helps you assess if the club aligns with your values.
