At a Glance
- Tasks: Manage Manchester United's YouTube channel and create engaging content for fans.
- Company: Join the iconic Manchester United team in a high-performance environment.
- Benefits: Enjoy competitive pay, wellness support, and 25 days annual leave.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be part of a global brand and connect with millions of football fans.
- Qualifications: Experience in YouTube management and a passion for football required.
The predicted salary is between 35000 - 45000 £ per year.
Location: Old Trafford
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
The Role
Manchester United is seeking a cross-discipline strategic creative to manage the club’s official YouTube channel and develop our content proposition. You’ll be responsible for channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.
Key Responsibilities
- Monitor performance analytics to inform future content decisions and optimise channel growth
- Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time, and other key metrics
- Utilise the full suite of tools available to constantly drive performance across the channel (e.g. A/B testing, multi-language content)
- Lead the planning, production, and publishing of high-quality video content alongside a wider content team
- Collaborate with creative teams to develop original formats, series, and storytelling concepts tailored for YouTube audiences
- Work closely with social, editorial, and wider media teams to align video output with campaigns and key club moments
- Influence and educate creative teams on YouTube-specific content methodologies
- Contribute to shoots, interviews, and live content—including matchday, behind-the-scenes, and player-focused features
- Ensure all content meets brand and platform standards
- Stay ahead of YouTube trends, fan behaviour, and sports content innovations to keep output fresh and competitive
- Build strong relationships with YouTube to explore opportunities that grow audience reach and commercial objectives
The Person
- Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club
- Strong understanding of video production, including scripting, shooting, directing, and editing (hands‑on or via team leadership)
- Deep knowledge of YouTube best practices, content strategy, and analytics
- Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base
- Familiarity with YouTube CMS and SEO strategies
- Willingness to work around a football calendar, including weekends and evenings
- Strong football knowledge, particularly of Manchester United
Desirable
- Experience working in live environments and with high‑profile talent
- Understanding of rights usage and platform‑specific content guidelines
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools
- Self‑shooting capability using production cameras and mobile devices
- Excellent storytelling and visual communication skills
- Knowledge of other social platforms
Our Values
- Badge – Earn the badge, every day. Respect our history and heritage. Be best in class and deliver to the standards expected of Manchester United. No one is bigger than the club.
- Bravery – Be bold, be brave, and take calculated risks. Do things differently and innovate. Lead by example and do what’s right for the club, even when it’s hard.
- Spirit – Embody the spirit of Manchester United. Show strength of character, act with passion, and fight back, no matter what.
What We Offer
- Annual Incentive Scheme to reward your dedication and hard work
- 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days
- Electric Vehicle scheme via Octopus and cycle to work scheme
- Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+
- Workplace Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners
- Gym Facilities in our onsite locations and opportunities for regular social events and team‑building activities
- Enhanced family Leave Benefits and policies
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth
Our Commitment To You
We believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity, and inclusion sit at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us
If this sounds like the perfect role for you, please submit your application by Friday 10th April. Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you. It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
YouTube Channel Manager - Social in Manchester employer: Manchester United
At Manchester United, we pride ourselves on being an exceptional employer, fostering a high-performance culture that thrives on collaboration and innovation. Our iconic Old Trafford location not only offers a vibrant work environment but also provides extensive employee benefits, including wellness support, career development opportunities, and a commitment to diversity and inclusion. Join us to be part of a passionate team dedicated to elevating the standards of performance both on and off the pitch.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager - Social in Manchester
✨Tip Number 1
Get to know the club inside out! Familiarise yourself with Manchester United's history, values, and current projects. This will not only help you in interviews but also show your genuine passion for the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Show off your creativity! Prepare a portfolio of your best YouTube content or any relevant projects. Highlight how you've driven engagement and growth in previous roles—numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Manchester United family.
We think you need these skills to ace YouTube Channel Manager - Social in Manchester
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! Mention your favourite Manchester United moments or players to show us you’re not just a fan, but someone who truly understands our club's spirit.
Highlight Your YouTube Experience:Make sure to detail your experience managing YouTube channels. Share specific examples of content you've created or optimised, and how it drove engagement. We want to see your skills in action!
Be Creative with Your Application:Don’t be afraid to showcase your creativity in your written application. Use engaging language and maybe even a unique format that reflects your style. Remember, we’re looking for someone who can bring fresh ideas to our channel!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Manchester United family!
How to prepare for a job interview at Manchester United
✨Know Your YouTube Inside Out
Before the interview, dive deep into Manchester United's YouTube channel. Familiarise yourself with their content style, popular videos, and engagement metrics. Be ready to discuss what you would do differently or how you could enhance their current strategy.
✨Showcase Your Creative Flair
Prepare to present your ideas for original formats or series that could resonate with the club's global fan base. Think about storytelling concepts that align with Manchester United’s voice and tone, and be ready to explain how these ideas could drive engagement.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've used performance analytics in past roles to inform content decisions. Bring examples of how you've optimised a channel for growth, and be ready to discuss specific tools or methodologies you’ve employed.
✨Embrace the Football Culture
Show your passion for football, especially for Manchester United. Be knowledgeable about the club's history, current players, and recent performances. This will not only demonstrate your enthusiasm but also your understanding of the audience you’ll be engaging with.
