At a Glance
- Tasks: Manage and optimise Manchester United's YouTube channel with engaging content and analytics.
- Company: Join the iconic Manchester United team, where passion meets performance.
- Benefits: Enjoy 25 days leave, wellness support, and exclusive discounts.
- Other info: Dynamic work environment with opportunities for growth and creativity.
- Why this job: Be part of a global brand and influence football content for millions.
- Qualifications: Experience in YouTube management and a passion for football required.
The predicted salary is between 40500 - 49500 £ per year.
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.
We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
Key Responsibilities
- Monitor performance analytics to inform future content decisions and optimise channel growth.
- Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time and other key metrics.
- Utilise the full suite of tools available to constantly drive performance across the channel, for example AB testing, multi language, etc.
- Alongside a wider content team, lead the planning, production, and publishing of high-quality video content for Manchester United’s YouTube channel.
- In collaboration with other creative teams, develop original formats, series, and storytelling concepts tailored for the YouTube audience.
- Collaborate closely with the social, editorial, and wider media teams to align video output with campaigns and club moments.
- Influence and educate creative teams on YouTube specific content methodologies.
- Input on shoots, interviews, and live content, including matchday, behind-the-scenes, and player-focused features for YouTube specific requirements.
- Ensure all content meets brand and platform standards.
- Stay on top of YouTube trends, fan behaviour, and sports content innovations to keep United’s content fresh and competitive.
- Create close ties with YouTube and constantly explore opportunities to grow Manchester United’s audience growth and commercial objectives.
Skills, Knowledge and Expertise
Essential:
- Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club.
- Strong understanding of video production, including scripting, shooting, directing, and editing (hands-on or via team leadership).
- Deep knowledge of YouTube best practices, content strategy, and analytics.
- Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base.
- Familiarity with YouTube CMS and SEO strategies.
- Willingness to work around a football calendar, including weekends and evenings.
- Strong football knowledge, particularly of Manchester United.
Desirable:
- Experience working in live environments and with high-profile talent.
- Understanding of rights usage and platform-specific content guidelines.
- Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools.
- Self-shooting capability using production cameras and mobile devices.
- Excellent storytelling and visual communication skills.
- Knowledge of other social platforms.
What we offer
- Annual Incentive Scheme to reward your dedication and hard work.
- 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days.
- Electric Vehicle scheme via Octopus and cycle to work scheme.
- Simplyhealth Cash Plan: Supporting you with your everyday healthcare needs.
- Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+.
- Workplace Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners.
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities.
- Enhanced family Leave Benefits and policies.
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs.
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth.
Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please contact us, and we will be happy to discuss them with you. It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
YouTube Channel Manager in Manchester employer: Manchester United
At Manchester United, we pride ourselves on fostering a high-performance culture that champions collaboration and continuous growth. Working from our iconic offices in Manchester, employees enjoy a supportive environment with ample opportunities for professional development, wellness resources, and a commitment to diversity and inclusion. Join us to be part of a passionate team dedicated to elevating the standards of performance both on and off the pitch.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Manchester United and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Manchester United are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Manchester United on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Manchester United. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace YouTube Channel Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Manchester United. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Manchester United:Show us that you’ve done your homework! In your application, briefly mention what you admire about Manchester United’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Manchester United
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Manchester United will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Manchester United, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
