At a Glance
- Tasks: Lead Manchester United's global social media strategy and engage with our passionate fanbase.
- Company: Join the iconic Manchester United team at Old Trafford Stadium.
- Benefits: Enjoy competitive pay, wellness support, and exclusive club discounts.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Make a real impact in the world of football and digital engagement.
- Qualifications: Experience in social media strategy and a passion for football is essential.
The predicted salary is between 60000 - 80000 £ per year.
Location: Old Trafford Stadium/Carrington Training Ground
At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success.
The Purpose
The Head of Social Media will be responsible for leading Manchester United’s global social media strategy across all Manchester United social platforms. This is a key leadership role, responsible for strengthening fan engagement, enhancing brand equity, supporting commercial goals, and protecting the club’s online reputation. We are seeking an experienced digital strategist with a deep understanding of social media platforms, audiences and content dynamics, using strong editorial and commercial experience, and a track record of leading high-performing teams in fast-paced environments. A passion for football and a global outlook is essential.
The Role
- Lead Social Media Strategy: Develop and execute a global, platform by platform specific strategy aligned with the club’s communications, brand, marketing, and commercial goals.
- Content Oversight: Oversee creation and publishing of high-quality, engaging content across all major platforms, ensuring editorial accuracy and brand alignment.
- Team Leadership: Manage and mentor a high-performing social media team, fostering collaboration and creativity.
- Cross-Department Collaboration: Partner with internal stakeholders to support an integrated content plan, club-wide initiatives and campaigns.
- Performance measurement & Analysis: Constantly monitor channel and content performance, driving change to adapt to an ever developing environment, liaising with networks for HBR/QBRs etc.
- Community Engagement: Grow and engage our global fanbase through community management and influencer outreach.
- Creators Academy: Lead the club’s creator network, hosting events and nurturing digital storytelling.
- Performance & Insights: Monitor performance metrics, report on KPIs, and optimise content and strategy using data-driven insights.
- Reputation & Risk Management: Oversee social monitoring and response protocols, supporting crisis communication and brand protection.
- Innovation & Trends: Stay ahead of digital trends, testing new formats and technologies to maintain a competitive edge.
- Editorial Standards: Ensure all output meets journalistic and ethical standards, maintaining credibility and trust.
- Budget Management: Oversee social media budget, ensuring effective resource allocation and ROI.
- Network Relationships: Constantly communicate with social networks and explore new opportunities.
The Person
- Extensive experience leading social media for a major brand, preferably in sport or entertainment.
- Proven success delivering audience growth, engagement, and commercial impact through digital strategy.
- Deep knowledge of platform algorithms, content best practices, and emerging trends.
- Strong editorial judgment and familiarity with journalistic ethics and verification.
- Skilled in managing creative teams and cross-functional projects.
- Proficient in analytics tools and data interpretation for performance optimisation.
- Excellent written, verbal, and visual communication skills.
- Calm under pressure with ability to manage multiple priorities in a fast-paced environment.
- A genuine passion for football and strong awareness of the global football ecosystem.
Our Values
- Badge: Earn the badge, every day. Respect our history and heritage. Be best in class and deliver to the standards expected of Manchester United. No one is bigger than the club.
- Bravery: Be bold, be brave, and take calculated risks. Do things differently and innovate. Lead by example and do what’s right for the club, even when it’s hard.
- Spirit: Embody the spirit of Manchester United. Show strength of character, act with passion, and fight back, no matter what.
What We Offer
- Annual Incentive Scheme to reward your dedication and hard work.
- 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days.
- Electric Vehicle scheme via Octopus and cycle to work scheme.
- Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+.
- Workplace Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners.
- Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities.
- Enhanced family Leave Benefits and policies.
- Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs.
- A Supportive Work Environment that values diversity, equity and inclusion, and individual growth.
Our Commitment To You
At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds.
Ready to Join Us? If this sounds like the perfect role for you, please submit your application by Friday 5th June. Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you. It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.
Global Head of Social Media: Fan Growth & Brand Impact in Manchester employer: Manchester United
At Manchester United, we pride ourselves on being an exceptional employer, offering a dynamic work environment at our iconic Old Trafford Stadium and Carrington Training Ground. Our commitment to employee growth is reflected in our enhanced career development opportunities, wellness support, and a culture that values diversity and inclusion. Join us to be part of a passionate team dedicated to excellence both on and off the pitch, where your contributions will help shape the future of one of the world's most beloved football clubs.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Social Media: Fan Growth & Brand Impact in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Manchester United. Attend events, join online forums, and don’t be shy about sliding into DMs. You never know who might help you land that dream role!
✨Tip Number 2
Show off your passion for football! When you get the chance to chat with potential employers, let your love for the game shine through. Share your insights on social media trends in football and how you can elevate fan engagement at Manchester United.
✨Tip Number 3
Prepare for interviews by researching the club’s current social media strategies. Be ready to discuss how you can enhance their brand impact and engage fans globally. Tailor your ideas to fit their vision and show them you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Manchester United family. Let’s make it happen together!
We think you need these skills to ace Global Head of Social Media: Fan Growth & Brand Impact in Manchester
Some tips for your application 🫡
Show Your Passion for Football:When you're writing your application, let your love for football shine through! We want to see how your passion aligns with our values and the role. Share any relevant experiences that highlight your connection to the sport.
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Global Head of Social Media role. Highlight your experience in leading social media strategies and managing teams, and don’t forget to mention any successes you've had in growing audiences!
Be Clear and Concise:We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:Don’t forget to submit your application through our official website! This ensures that we receive all your details correctly and helps us keep track of your application. Plus, it’s the best way to show you’re serious about joining our team!
How to prepare for a job interview at Manchester United
✨Know Your Stuff
Before the interview, dive deep into Manchester United's social media presence. Familiarise yourself with their recent campaigns, engagement strategies, and any notable successes or challenges. This will not only show your passion for the club but also demonstrate your understanding of their brand and audience.
✨Showcase Your Strategy Skills
Prepare to discuss specific strategies you've implemented in previous roles that led to audience growth and engagement. Be ready to share metrics and outcomes, as this role is all about driving commercial impact through digital strategy. Use examples that highlight your ability to adapt to fast-paced environments.
✨Emphasise Team Leadership
Since this position involves managing a high-performing team, be prepared to talk about your leadership style. Share experiences where you’ve fostered collaboration and creativity within your team. Highlight how you’ve mentored others and driven results through effective team dynamics.
✨Stay Ahead of Trends
Demonstrate your knowledge of current digital trends and platform algorithms. Discuss how you’ve successfully tested new formats or technologies in past roles. Showing that you’re proactive about innovation will resonate well, especially in a role that requires staying competitive in the ever-evolving social media landscape.
