Commercial Insights Manager in Manchester

At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high‑performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals.

Manchester United is seeking a talented and driven individual to join our Commercial Division within the Commercial Operations department. The Commercial Insights Manager will report to the Head of Commercial Analytics & Insights, playing a key role in driving best‑in‑class partnership propositions through distinctive storytelling and the effective application of data, research and insights. You will work closely with the Sales & Partnerships team, supporting partnership sales, measurement, and retention through data‑driven insights.

• Partner with the Sales team to understand prospect objectives and define how Manchester United delivers against business, brand and marketing goals.
• Develop customised, insight‑led, brand‑focused presentations aligned to prospect and partner business objectives.
• Translate consumer, brand, media and sponsorship intelligence into clear, compelling commercial presentations.
• Work alongside Sales and Partnerships teams, and with colleagues across Commercial Analytics & Insights, to continuously evolve how Manchester United positions itself in the market and articulates the business value it drives for commercial partners.
• Drive innovation in insights methodologies, recommending new data sources, measurement frameworks and analytical approaches, remaining ahead of industry trends.
• Shape and standardise best‑in‑class pitch frameworks, ensuring all partnership propositions are clear, compelling and aligned to business objectives.
• Lead the analysis of complex datasets to deliver strategic insights and clear, actionable recommendations that inform commercial decision‑making.
• Drive thought leadership in sponsorship and sports marketing, proactively sharing intelligence and trends across the club.
• Anticipate shifts in consumer behaviour, media consumption and brand investment strategies, ensuring the club remains ahead of industry dynamics.
• Understand emerging sectors, growth categories and brand priorities, guiding the ongoing evolution of partnership propositions and use of research and insights.
• Input on the development of a suite of dashboards and reporting tools that deliver timely, accurate and relevant business and consumer intelligence.
• Promote the use of data‑driven thinking across the organisation, championing best practices and raising data literacy.
• Manage and develop team members, elevating analytical capability, storytelling standards and overall team performance.

• Experience in an insights, research or strategy role, ideally within a brand, rights holder or agency environment.
• Proven track record supporting new business pitches, sponsorship strategy or brand partnerships with data, research and insights.
• Experience developing high‑quality sales presentations and commercial materials.
• Strong understanding of the role of sponsorship within the marketing mix, why brands invest in sport and entertainment marketing, and how partnerships are evaluated and measured by brands.
• Familiarity with the key consumer, media and brand research, and sponsorship intelligence tools used across the industry.

• Excellent organisational skills, with the ability to manage multiple concurrent projects effectively.
• Demonstrated success in cross‑functional collaboration, working across departments to achieve shared goals.
• Skilled in translating data insights into strategic recommendations that drive revenue, operational efficiency, and fan experience improvements.
• Confident presenting complex insights to non‑technical stakeholders in a clear and compelling way.
• Comfortable operating at both strategic and tactical levels, with a proven ability to thrive in ambiguous, fast‑paced environments.
• Highly numerate, with the ability to interpret and work with complex datasets including demographic, behavioural and transactional data.
• Strong expertise in conducting in‑depth data analysis and producing high‑quality, insight‑led outputs.
• Experienced in building impactful data visualisations that communicate insights and tell meaningful stories.
• Strong proficiency in Microsoft Excel and Keynote (or PowerPoint).

• Excellent communication skills, both written and verbal.
• Analytical, strategic thinker with a problem‑solving mindset.
• Self‑starter who is resourceful, independent and takes initiative.
• Strong time management and prioritisation skills, able to handle competing demands.
• Hands‑on, pragmatic approach to getting things done.
• High attention to detail and commitment to quality.
• Skilled in managing relationships with senior stakeholders, building trust and credibility.

• Annual Incentive Scheme to reward your dedication and hard work.
• 25 days annual leave (plus bank holidays) and an opportunity to purchase additional holiday days.
• Electric Vehicle scheme via Octopus and cycle to work scheme.
• Wellness Support with access to mental health resources, digital health checks, and nutritionists through Aviva Digicare+ Workplace.
• Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners.
• Gym Facilities in our onsite locations and opportunities for regular social events and team‑building activities.
• Enhanced family Leave Benefits and policies.
• Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs.
• A Supportive Work Environment that values diversity, equity and inclusion, and individual growth.