At a Glance
- Tasks: Drive international marketing strategies and campaigns to boost the university's global presence.
- Company: Join Manchester Metropolitan University, a diverse and inclusive institution in vibrant Manchester.
- Benefits: Enjoy 25 days annual leave, a fantastic pension scheme, and flexible working options.
- Other info: Opportunities for professional development and a commitment to inclusivity await you.
- Why this job: Be part of a dynamic team making a real impact on international student recruitment.
- Qualifications: Experience in marketing, project management, and digital content creation is essential.
The predicted salary is between 30000 - 40000 £ per year.
Working closely with the Marketing Manager, this role is responsible for advancing the profile and reputation of the University overseas, through a wide range of international marketing activities.
Typically, you will:
- Develop and deliver impactful strategic and tactical activity to support the Future Students marketing strategy.
- Work closely with designated colleagues in the International Office to support the implementation of the Internationalisation Strategy, through a wide range of international marketing activities.
- Lead in the delivery of global multi-channel marketing campaigns targeted at prospective students, co-ordination of an international-specific communications plan and digital-based international-specific conversion activity.
- Manage a rolling programme of creative rich media content to support the international student recruitment journey.
- Represent the International Marketing team by being a central point of knowledge and expertise in the University in respect of international marketing activity.
The ideal candidate:
- An outward-looking, forward-thinking marketing professional.
- Career background in marketing, project management and content production.
- Digital marketing experience essential, international marketing experience would be an advantage.
- Analytical thinker with a data-led approach and significant attention to detail.
About the Future Students team:
The Future Students team will have responsibility for all future students marketing activity and plans including Foundation, UG, PGT, PGR, UG-PG, International. Working with Faculties to align marketing strategy, implementing creative and impactful plans to support their priorities. International is a key area of growth at the University, and this is an exciting opportunity to join a dynamic team providing the opportunity to work in a forward-thinking and well supported environment.
Working at Manchester Metropolitan:
Based in central Manchester, you will enjoy a generous annual leave allowance (25 days, plus Christmas Closure, plus Bank Holidays), a fantastic pension scheme, access to retail discounts and Employee Assistance Program, cycle to work scheme, plus many more rewards and benefits.
Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals. We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support. Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups. Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the attached Job Description for that vacancy.
Marketing Officer (International Marketing) employer: Manchester Metropolitan University
Manchester Metropolitan University offers a vibrant and inclusive work environment for students, providing flexible shifts that fit around academic commitments. As a Kitchen Assistant, you'll gain valuable experience in a dynamic catering setting while enjoying opportunities for personal growth and development. Join a supportive team that values your contributions and fosters a sense of community on campus.
Contact Details:
Manchester Metropolitan University Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (International Marketing)
✨Tip Number 1
Network like a pro! Reach out to current employees at the University or in similar roles on LinkedIn. A friendly chat can give you insider info and might even lead to a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or a presentation that highlights your past marketing campaigns, especially those with an international focus. This will help you stand out during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest digital marketing strategies and international student recruitment trends. Being knowledgeable will impress interviewers and show your passion for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Manchester Met.
We think you need these skills to ace Marketing Officer (International Marketing)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Officer role. Highlight your experience in international marketing and digital campaigns, as this will show us you understand what we're looking for.
Showcase Your Creativity:Since this role involves managing creative content, don’t shy away from sharing examples of your previous work. Whether it’s a campaign you led or content you produced, we want to see your flair!
Be Data-Driven:We love analytical thinkers! Include any metrics or data that demonstrate the success of your past marketing efforts. This will help us see how you approach strategy and decision-making.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our official website. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Manchester Metropolitan University
✨Know Your Audience
Before the interview, research Manchester Metropolitan University and its international marketing strategies. Understand their goals and how your skills can contribute to advancing their profile overseas. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Digital Savvy
Since digital marketing experience is essential for this role, be prepared to discuss specific campaigns you've worked on. Bring examples of your work, such as successful social media strategies or content production projects, to demonstrate your expertise and analytical thinking.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities and creativity. Think of scenarios where you've had to develop impactful marketing strategies or manage projects under tight deadlines. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Emphasise Inclusivity and Diversity
Manchester Met values diversity and inclusivity, so be sure to highlight any experiences you have working in diverse teams or with international audiences. Discuss how you can contribute to fostering an inclusive culture within the marketing team and the wider university community.
