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- Tasks: Drive social media engagement and create interactive content to grow our audience.
- Company: Join the Manchester Evening News, a vibrant hub for local stories.
- Benefits: Enjoy 25 days holiday, bonus schemes, and flexible working options.
- Why this job: Be at the forefront of digital media, shaping community connections and engagement.
- Qualifications: Strong social media skills and experience in building engaged online communities.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Engagement Producer – Manchester Evening News
We are looking for an Engagement Producer to join us at the Manchester Evening News. The role owns day‑to‑day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations.
Location: Greater Manchester hub. Must be located in or around Greater Manchester.
What will the role involve?
- Own day‑to‑day distribution across social channels including Facebook, TikTok, Threads, Instagram, WhatsApp and other relevant platforms.
- Curate, optimise and launch newsletters that convert casual readers into loyal subscribers.
- Design and deliver engagement initiatives such as polls, Q&As, live threads and other interactive formats to grow registered users and deepen community loyalty.
- Find inventive, data‑led ways to promote content post‑publication, recirculate evergreen pieces and surface stories to new readers across off‑platform channels and apps.
- Analyse engagement metrics from every platform to refine headlines, thumbnails, formats and posting schedules for maximum impact.
- Collaborate with Audience Editors and other teams; provide cover when needed and stay ahead of digital trends.
- Responsible use of AI tools in line with company policies to improve accuracy, efficiency and engagement.
- Play a role in building a diverse and inclusive organisation that reflects the communities we serve.
Who are we looking for?
- Passionate and creative with unbeatable social media skills, especially on Facebook where you have experience turning engagement into measurable revenue.
- Expert, platform‑specific knowledge across all major social media platforms and a sharp understanding of the audiences who use them.
- Fluent in digital publishing and confident working with a CMS.
- Proven track record of building communities with a meaningful following, growing engaged audiences who return, share and subscribe.
- Clear communicator, excellent team player, adept time manager and professional under pressure.
- Adaptable and able to move from idea to execution with speed and care.
Benefits
- 25 days’ holiday (plus bank holidays) with extra days after 3, 5 and 10 years.
- Extra paid leave each year to volunteer or for life moments (marriage, house, new family).
- Bonus scheme providing a stake in success.
- Pension match up to 6% and salary‑sacrifice options.
- Supportive people policies promoting flexibility, inclusion and progression.
- Healthcare cash plan and 24/7 wellbeing support.
- Car lease scheme and interest‑free loans for technology and season tickets.
- Discounts including 15% off with Reach’s marketplace.
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Engagement Producer - Manchester Evening News employer: Manchester Evening News
Contact Detail:
Manchester Evening News Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Engagement Producer - Manchester Evening News
✨Tip Number 1
Get social! Start engaging with the Manchester Evening News on their social platforms. Comment, share, and show your passion for their content. This not only gets you noticed but also demonstrates your understanding of their audience.
✨Tip Number 2
Show off your creativity! Think of a unique engagement initiative you could propose during your interview. Whether it’s a new poll idea or an interactive format, having a fresh concept ready can really set you apart from other candidates.
✨Tip Number 3
Be data-savvy! Familiarise yourself with engagement metrics and how they impact content strategy. During discussions, mention how you’ve used data in past roles to drive engagement and subscriptions – it’ll show you’re right on the money!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Manchester Evening News.
We think you need these skills to ace Engagement Producer - Manchester Evening News
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for social media and community engagement shine through. We want to see that you’re not just looking for a job, but that you genuinely care about connecting with audiences and creating engaging content.
Tailor Your Experience: Make sure to highlight your relevant experience in social media management and audience growth. Use specific examples of how you've turned casual readers into loyal subscribers, as this will resonate with us and show you understand the role.
Be Data-Driven: We love numbers! Include any metrics or data that demonstrate your success in previous roles. Whether it’s engagement rates, subscriber growth, or successful campaigns, showing us your analytical side will make your application stand out.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep your application professional. Share a bit about yourself and your journey, but also ensure you convey your skills and how they align with our needs. And don’t forget to apply through our website!
How to prepare for a job interview at Manchester Evening News
✨Know Your Platforms
Make sure you brush up on your knowledge of social media platforms, especially Facebook. Be ready to discuss how you've used these channels to drive engagement and revenue in the past. Show them you know the ins and outs of each platform and how to tailor content for maximum impact.
✨Showcase Your Creativity
Prepare examples of innovative engagement initiatives you've designed or executed. Whether it's a successful poll, a Q&A session, or an interactive format, be ready to share how these ideas helped grow audiences and deepen community loyalty. Creativity is key!
✨Data-Driven Mindset
Familiarise yourself with engagement metrics and be prepared to discuss how you've used data to refine your strategies. Talk about specific instances where analysing metrics led to improved headlines, thumbnails, or posting schedules. This shows you're not just creative but also strategic.
✨Collaboration is Key
Highlight your experience working with different teams, like Audience Editors. Share examples of how you've collaborated to achieve common goals, and be ready to discuss how you can contribute to building a diverse and inclusive organisation. Teamwork makes the dream work!