At a Glance
- Tasks: Analyse digital data to help improve user experiences and drive impactful decisions.
- Company: Join the Government Digital Service, leading the way in modern digital government.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and user needs.
- Why this job: Make a real difference by solving national digital challenges and improving public services.
- Qualifications: Experience with digital analytics platforms and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Location: Bristol, Manchester
The Government Digital Service (GDS) is the digital centre of government. We are responsible for setting, leading and delivering the vision for a modern digital government. Our priorities are to drive a modern digital government by:
- joining up public sector services
- harnessing the power of AI for the public good
- strengthening and extending our digital and data public infrastructure
- elevating leadership and investing in talent
- funding for outcomes and procuring for growth and innovation
- committing to transparency and driving accountability
We are home to the Incubator for Artificial Intelligence (I.AI), the world-leading GOV.UK and at the forefront of coordinating the UK’s geospatial strategy and activity. We lead the Government Digital and Data function and champion the work of digital teams across government. We’re part of the Department for Science, Innovation and Technology (DSIT) and employ more than 1,000 people all over the UK, with hubs in Manchester, London and Bristol.
The Government Digital Service is where talent translates into impact. From your first day, you’ll be working with some of the world’s most highly-skilled digital professionals, all contributing their knowledge to make change on a national scale. Join us for rewarding work that makes a difference across the UK. You'll solve some of the nation’s highest-priority digital challenges, helping millions of people access services they need. GOV.UK is the trusted online home for government information and services, every week millions of people rely on it to complete essential and often life-changing tasks. GOV.UK also supports government colleagues to publish content, ensuring accurate and accessible information is always available to the public.
As a Performance Analyst you’ll:
- deliver analysis, especially using digital analytics, to help product owners make decisions based on evidence
- help the project team to measure and assess outcomes, for example, 'what success looks like', developing hypotheses and measurement frameworks
- identify where user experience can be improved and work with teams to overcome barriers
- work closely with user researchers to combine the ‘what’ and ‘why’ of user behaviour
- provide recommendations for action based on user data in easily understandable and engaging ways – such as show and tells, blog posts, dashboards, slide deck presentations
- work on GA4 data layer implementations from start to finish, including planning, designing schema, deployment, and ongoing optimisation
- utilise Google Tag Manager (GTM) and SQL, enabling you to implement and troubleshoot GA4 tagging
- feed into data architecture plans that ensure accurate and reliable data collection, including setting up and maintaining data validation processes specific to GA4, and contributing to data processing pipelines that create clean and useful analytics outputs
- contribute to the performance analysis community; assisting with training and knowledge sharing of digital analysis principles to wider audiences and expanding your own and others’ performance analysis skills
We’re Interested In People Who:
- can demonstrate strong proficiency with digital analytics platforms, such as Google Analytics (specifically GA4)
- are experienced using analytical environments to evaluate and analyse data, including GCP (Google Cloud Platform), for example tools such as Google BigQuery, Dataform, social media analytics and APIs
- have experience in creating performance frameworks – specifically what good looks like and how it should be measured (KPIs)
- possess experience of working in an agile, project-based environment, focussed on delivering user needs
- succeed in developing implementation strategies – including data architecture, quality assurance and administration
- have knowledge in running A/B and multivariate testing, including the selection and setting up of appropriate tooling
- understand and have practical experience of using different data tools to transform and analyse different data sets
- understand data analysis and visualisation tools, e.g. Looker Studio and languages e.g. SQL or Python
- can gather and understand technical requirements
- are able to work collaboratively with developers and other data professions to support building suitable technical solutions such as analytics tracking or data pipelines
- demonstrate strong attention to detail when working with data to ensure accuracy and reliability
Performance Analyst - Government Digital Service - SEO in Manchester employer: Manchester Digital
The Government Digital Service (GDS) is an exceptional employer, offering a dynamic work environment in Bristol and Manchester where innovation meets public service. With a commitment to professional growth, employees are empowered to tackle significant digital challenges that impact millions, while enjoying a culture of collaboration and transparency. Join us to be part of a forward-thinking team that values talent and drives meaningful change across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Analyst - Government Digital Service - SEO in Manchester
✨Dive into Local Government Events
Get yourself to local government events and public sector job fairs. These are great for meeting recruiters and understanding what different organisations, like Manchester Digital, are looking for. Plus, it shows your genuine interest in the sector!
✨Join Relevant Networks
Look for communities focused on public sector careers. Whether it’s local networking groups or online forums, connecting with professionals in the field can provide insider knowledge and opportunities that you won’t find on typical job boards.
✨Utilise Your University’s Resources
If you’re freshly graduated or still studying, make the most of your university's careers service. They often have exclusive partnerships with companies like Manchester Digital and can help you get your foot in the door for these full-time public sector roles.
✨Stay Updated with Government Initiatives
Keep your finger on the pulse regarding new government projects and policies. Understanding current initiatives can give you a leg up in interviews, showing that you are informed and genuinely interested in making a difference in the public sector.
We think you need these skills to ace Performance Analyst - Government Digital Service - SEO in Manchester
Some tips for your application 🫡
Highlight Relevant Experience:In the public sector, having experience in community engagement, policy analysis, or project management stands out. Make sure to showcase any previous roles or volunteer work that reflects your understanding of public service values and how they've shaped your career path.
Showcase Your Knowledge of the Sector:When you’re applying for a government role, it’s crucial to demonstrate your understanding of the current political landscape and public policies. Consider including articles you've written or relevant projects that underline your capability to engage with these concepts effectively.
Tailor Your CV to Reflect Core Competencies:Government positions often require a clear demonstration of competencies such as communication, teamwork, and problem-solving. Try to structure your CV to highlight these skills, using specific examples of how you’ve applied them in past experiences, ideally with quantifiable outcomes where possible.
Craft a Compelling Cover Letter:Your cover letter is your chance to tell your story and convey your passion for public service. Discuss why you want to work for Manchester Digital and how your values align with their mission. Be genuine and let your enthusiasm shine through—this can really set you apart from other candidates.
How to prepare for a job interview at Manchester Digital
✨Get to Know Public Sector Values
Before your interview with Manchester Digital, dig deep into their mission and values, especially how they align with public service and community impact. Understand the key policies or initiatives they are involved in – you’ll want to show that you genuinely care about serving the community.
✨Brush Up on Regulatory Knowledge
Brush up on the regulations, laws, and compliance standards relevant to the role you’re applying for. Since this is the government and public sector, they might throw technical questions related to policy frameworks or project management best practices that you'll need to navigate day-to-day.
✨Highlight Teamwork and Collaboration
The government sector thrives on collaboration. Be ready to discuss how you've successfully worked in diverse teams or involved stakeholders in your projects. Show us how you bring people together to get a common goal achieved – that's what public service is all about!
✨Prepare Real-Life Examples
Craft a few STAR (Situation, Task, Action, Result) stories that demonstrate your experience in similar roles. Whether it’s a project that made a difference in the community or a challenging situation you managed, be ready to express how your skills and experiences make you a valuable asset for Manchester Digital.
