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- Tasks: Create and optimise fan engagement campaigns across email, SMS, and app notifications.
- Company: Join Manchester City FC, a leading Premier League club with a rich history.
- Benefits: Enjoy 26 days annual leave, private healthcare, and lifestyle discounts.
- Why this job: Make an impact on fan experiences and be part of a passionate team.
- Qualifications: Experience in CRM marketing and campaign management is essential.
- Other info: Fast-paced environment with opportunities for growth until February 2027.
The predicted salary is between 28800 - 43200 £ per year.
Manchester City is looking for a Lifecycle Marketing Executive to support the delivery of best‑in‑class fan engagement campaigns across email, app push notifications, SMS and other direct channels. Based at our Manchester HQ, this role sits within a fast‑paced marketing environment focused on personalised fan communication. You’ll take ownership of building, deploying and optimising campaigns across CRM platforms, helping drive engagement, revenue and long‑term supporter loyalty. Please be aware, this role is a fixed term contract until the end of February 2027.
Your Impact
- Build and deploy campaigns across email, app push, SMS and other lifecycle channels.
- Execute segmented, personalised communications aligned to fan journeys and engagement strategies.
- Work within CRM platforms (e.g. Braze or equivalent) to build and schedule campaigns.
- Collaborate with internal stakeholders to deliver campaign briefs accurately and on time.
- Maintain campaign calendars and ensure all activity aligns to key operational moments (e.g. matchdays, launches, retail activations).
- Monitor performance metrics and provide commentary on campaign effectiveness.
- Support ongoing optimisation of lifecycle marketing strategies.
What we are looking for
- Experience working within a CRM or lifecycle marketing role.
- Hands‑on experience building and deploying email campaigns (and ideally push/SMS communications).
- Understanding of segmentation and fan/customer journeys.
- Strong written communication skills with excellent spelling and grammar.
- Attention to detail and ability to work in a fast‑paced environment.
- Experience working with stakeholders and building effective working relationships.
- Comfortable reviewing data and understanding key KPIs.
Equal Opportunities City Football Group promotes equal opportunities in employment, and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.
Lifecycle Marketing Executive in Manchester employer: Manchester City Football Club
Contact Detail:
Manchester City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Marketing Executive in Manchester
✨Tip Number 1
Get to know the club! Dive into Manchester City's history, values, and fan culture. This will not only help you in interviews but also show your genuine passion for the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral.
✨Tip Number 3
Prepare for the interview by practising common questions related to lifecycle marketing. Be ready to discuss your experience with CRM platforms and how you've driven engagement in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining our winning team at Manchester City.
We think you need these skills to ace Lifecycle Marketing Executive in Manchester
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for Manchester City shine through! We want to see how much you care about fan engagement and how you can contribute to our community.
Tailor Your CV: Make sure your CV is tailored to the Lifecycle Marketing Executive role. Highlight your experience with CRM platforms and any campaigns you've worked on that align with our goals. We want to see how you fit into our vision!
Be Clear and Concise: Keep your written application clear and to the point. Use strong, engaging language that reflects your personality while ensuring your spelling and grammar are spot on. We appreciate attention to detail!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Manchester City Football Club
✨Know Your CRM Tools
Familiarise yourself with CRM platforms like Braze or similar. Be ready to discuss your hands-on experience with building and deploying campaigns, as this will show you understand the tools needed for the Lifecycle Marketing Executive role.
✨Understand Fan Journeys
Dive deep into the concept of fan/customer journeys. Prepare examples of how you've executed segmented, personalised communications in previous roles, as this will demonstrate your ability to align with Manchester City's engagement strategies.
✨Showcase Your Communication Skills
Since strong written communication is key, practice articulating your thoughts clearly. Bring along samples of your work if possible, and be prepared to discuss how you ensure excellent spelling and grammar in your campaigns.
✨Be Data-Driven
Brush up on your understanding of performance metrics and KPIs. Be ready to talk about how you've monitored campaign effectiveness in the past and what steps you took to optimise lifecycle marketing strategies based on data insights.