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For Companies At a Glance
- Tasks: Craft engaging communications for fans across various channels and support their experience.
- Company: Join Manchester City FC, a prestigious Premier League club with a rich history and passionate fanbase.
- Benefits: Enjoy 26 days annual leave, birthday off, private healthcare, and lifestyle discounts.
- Why this job: Be part of a dynamic team enhancing fan experiences and contributing to a legendary club's future.
- Qualifications: Strong writing skills, creativity, and a degree in Communications or related field preferred.
- Other info: Experience in live events or sports is a plus; familiarity with digital tools is beneficial.
The predicted salary is between 28800 - 43200 £ per year.
Closing Date of Applications – 27/07/2025
Our Story
Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.
Our Winning Team
MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.
The Fan Communications Executive is responsible for planning, crafting, and delivering clear, engaging service and operational communications across multiple public and direct channels. The role supports fan experience from pre-event preparation to post-event engagement through timely and creative messaging. This role plays a key part in reducing support demand, enhancing self-service, and ensuring fans are informed and confident at every stage of their journey. In addition to executing day-to-day communications, the Executive also contributes to communication strategy, data analysis, and disaster response. You’ll work cross-functionally with Corporate Communications, Marketing, Fan Support, Product, and Sales teams to ensure consistency, timeliness, and quality in all communications.
This is Your City
As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.
Your Impact
1. Support the delivery and execution of communications across email, SMS, in-app messaging, website updates, Help Centre content, and support documentation for fans and visitors.
2. Draft, edit, and publish proactive messaging for fans and visitors, including service information, matchday information, product announcements, and service alerts.
3. Work closely with Fan Support (service), Operations, Product, Personalised Marketing, Technology teams to align messaging and ensure accurate, timely delivery.
4. Maintain and update the communications calendar, ensuring coordination with key matchdays, events, and campaigns.
5. Respond to evolving fan and visitor service needs with clear, empathetic messaging that supports a positive experience.
6. Maintain and improve Help Centre content, FAQs and response templates (macros), and visual guides to enable self-service and reduce repetitive queries.
7. Monitor and report on engagement metrics (e.g., open rates, click-throughs, page visits) to identify trends and suggest improvements to fan and visitor communications.
8. Contribute to live communications during matchdays or incidents, updating fans and visitors in real time as part of the stadium operations response team.
9. Support the creation of post-event summaries and reports, incorporating communication performance insights
What we are looking for
Essential
- Strong written communication and copywriting skills.
- Excellent planning and organisational abilities.
- Ability to analyse campaign performance data and apply insights to improve messaging.
- Working knowledge of digital comms tools (e.g., Tweetdeck, email campaign platforms).
- Creative and proactive in messaging approach.
- Comfortable working in live or high-pressure environments (e.g., matchday or real-time situation).
- Degree in Communications, English, Marketing, or related field preferred.
Desirable
- Experience working with content management tools (e.g., Zendesk Guide).
- Experience working in live event, sport, or entertainment environments.
- Understanding of GDPR principles for service vs. marketing communications.
- Familiarity with customer service platforms like Zendesk and CRM tools.
- Knowledge of HTML/CSS basics for formatting and template editing.
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Fan Support Communications Executive employer: Manchester City Football Club
Contact Detail:
Manchester City Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Support Communications Executive
✨Tip Number 1
Familiarise yourself with Manchester City's brand and values. Understanding the club's history and its commitment to fan engagement will help you tailor your approach during interviews and discussions, showing that you're genuinely passionate about the role.
✨Tip Number 2
Network with current or former employees of Manchester City or similar organisations. Engaging with them can provide valuable insights into the company culture and expectations for the Fan Support Communications Executive role.
✨Tip Number 3
Stay updated on the latest trends in fan engagement and communication strategies within sports. Being able to discuss recent developments or innovative practices during your interview can set you apart from other candidates.
✨Tip Number 4
Prepare examples of how you've successfully handled communications in high-pressure situations. This role requires a calm and effective approach during matchdays or incidents, so showcasing your experience in similar environments will be beneficial.
We think you need these skills to ace Fan Support Communications Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your strong written communication and copywriting skills, as well as your experience in planning and organising communications. Use specific examples that demonstrate your ability to analyse campaign performance data.
Craft a Compelling Cover Letter: In your cover letter, express your passion for fan engagement and how your proactive messaging approach aligns with Manchester City's values. Mention any relevant experience in live event or sports environments to strengthen your application.
Showcase Relevant Skills: Highlight your familiarity with digital communication tools and content management systems like Zendesk. If you have knowledge of HTML/CSS basics, be sure to mention this as it can set you apart from other candidates.
Proofread and Edit: Before submitting your application, carefully proofread your documents to ensure there are no spelling or grammatical errors. Clear and concise communication is key for this role, so make sure your application reflects that.
How to prepare for a job interview at Manchester City Football Club
✨Showcase Your Writing Skills
As a Fan Support Communications Executive, strong written communication is key. Bring examples of your previous work, such as emails or social media posts, that demonstrate your ability to craft clear and engaging messages.
✨Demonstrate Your Planning Abilities
Discuss how you have successfully managed communications in the past, especially during high-pressure situations like matchdays. Be prepared to share specific examples of how you coordinated messaging across different channels.
✨Familiarise Yourself with Digital Tools
Make sure you know the digital communication tools mentioned in the job description, like Tweetdeck and email campaign platforms. If you have experience with content management systems like Zendesk, be ready to talk about it.
✨Understand the Fan Experience
Research Manchester City FC and their fan engagement strategies. Be prepared to discuss how you would enhance the fan experience through effective communication, showing that you understand their needs and expectations.