Marketing Manager (Matchday) in Manchester

Based in Manchester, this permanent full-time role is an opportunity to shape campaigns that bring matchdays, concerts and major stadium events to life for Fans and visitors. You will help drive attendance, engagement and commercial performance across tickets, hospitality, memberships, activations, experiences and food and beverage, working across the wider matchday journey to make each event feel connected, compelling and easy to engage with.

Founded in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with teams across the globe connected by a shared belief in doing things differently. Alongside our clubs, we invest in football‑related businesses and build partnerships that help the game, and the communities around it, thrive. Everything we do is guided by our purpose: empowering better lives through football. Rooted in more than a century of “City” football, we are proud of the role our clubs play locally and globally, creating positive impact on and off the pitch.

Within our Matchday and Major Stadium Events team, we create marketing activity that connects Fans and audiences with the full Etihad Campus event experience. From football fixtures to concerts and major events, our work supports audience growth, commercial priorities and memorable moments across every stage of the matchday and event journey.

As Matchday Marketing Manager, you will plan, coordinate and deliver integrated campaigns that support matchday attendance, fan engagement and commercial outcomes across football fixtures, concerts and major stadium events. Working within the strategy set by the Matchday Marketing leadership team, you will help turn audience insight and campaign priorities into clear, joined‑up activity across multiple channels and touchpoints. You will support marketing across match tickets, premium hospitality, memberships and subscriptions, matchday experiences and activations, food and beverage, and related Medlock Square activity. This includes coordinating campaigns across digital, CRM, social, web and paid media, ensuring activity is delivered on time, within agreed parameters and in line with operational requirements and brand standards. Collaboration will be central to the role. You will work closely with CRM, Content, Social Media, Digital, Data and Insights, Commercial, Product, Operations, Activations and external partners where needed. You will also monitor campaign performance, use insight and feedback to support continuous improvement, and help ensure the wider matchday experience is presented consistently and effectively to new and existing audiences.

What You’ll Bring

• Experience delivering marketing campaigns in sport, entertainment, hospitality, live events or another consumer‑facing environment.
• Experience coordinating integrated campaigns across digital and offline channels, with an understanding of CRM, social, web or paid media touchpoints.
• Ability to manage multiple campaigns, timelines, approvals and priorities in a well‑organised and collaborative way.
• Understanding of fan engagement, audience growth and customer‑focused marketing activity.
• Clear and effective communication skills, with experience working across internal teams, stakeholders and external partners.
• Ability to use campaign insight, performance data and feedback to support decision‑making and continuous improvement.

Why Choose Us

Working at City Football Group means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work. As part of our team, you will receive 26 days annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance. You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

Equal Opportunities

City Football Group is committed to achieving workforce diversity and we pride ourselves on creating an inclusive working environment. We welcome all applications irrespective of social and cultural background, national origin, race, age, sex, gender identity, disability – physical or hidden, sexual orientation, veteran status, religious belief, or any other characteristics protected by law. We strive to provide a fully inclusive and accessible recruitment process. We encourage all applicants to reach out if they require any support or accommodations to enable them to thrive throughout our recruitment process. Please contact Hiring@cityfootball.com. Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role.