At a Glance
- Tasks: Lead CRM strategy and user adoption for a national professional services organisation.
- Company: Dynamic professional services firm committed to inclusivity and employee growth.
- Benefits: Competitive salary, career development opportunities, and a supportive work environment.
- Other info: Join a diverse team focused on continuous improvement and innovation.
- Why this job: Make a real impact by enhancing CRM usage and driving business value.
- Qualifications: Experience with Microsoft Dynamics CRM and strong stakeholder engagement skills.
The predicted salary is between 60000 - 80000 £ per year.
We have partnered with a client seeking a Senior CRM Manager (Dynamics 365 CRM) to lead the business adoption, value realisation and continuous improvement of their CRM platform across a national professional services organisation. The role will be business‑facing, focused on training, user adoption, stakeholder engagement, and translating business needs into clear user stories for delivery by IT and external partners. This is not a hands‑on development role and does not involve specific line management of IT or development teams. You will work closely with IT, Marketing, the Business, DevOps and third‑party suppliers to shape priorities and outcomes.
How You'll Contribute:
- Own and deliver the CRM strategy and roadmap, ensuring strong engagement and measurable business value.
- Act as the primary business interface for CRM: partnering with Partners, Directors and central teams to understand use cases and translate them into prioritised user stories.
- Lead training, change and adoption programmes, driving consistent usage and best practice across the firm.
- Monitor adoption, data quality and benefits realisation; identify opportunities for improvement and optimisation.
- Oversee CRM initiatives and enhancements, working through established DevOps processes with IT and vendors.
- Ensure CRM data is captured, governed and used in line with GDPR and firm policies.
- Enable high‑quality reporting and insights to support marketing, BD and leadership decision‑making.
- Lead CRM data migration and rollout activities linked to acquisitions.
Key Expectations:
- You will have primary responsibility for the budget and team members supporting Microsoft Dynamics CRM.
- You will lead relationships, as influencer, collaborator and trainer, with IT, all Business Pillars and Marketing, to understand, prioritise, translate, oversee development of and demonstrate value from CRM development.
- You will have the primary managerial responsibility for delivering business value from CRM activity.
- Over one to two years, you will lead the CRM to being an indispensable daily reference and the exclusive platform for Marketing activity.
Pre-requisites:
- Professional services background with senior stakeholder exposure.
- Strong experience with Microsoft Dynamics CRM.
- Proven experience working within DevOps delivery models (backlog, user stories, prioritisation, releases).
- Track record of leading training, adoption and change for enterprise systems.
- Experience translating complex business needs into clear, actionable requirements.
Skills & Personality Profile:
- Commercially minded with strong analytical and problem‑solving skills.
- Excellent communicator and influencer at Partner and Director level.
- Highly organised, able to manage multiple priorities and national initiatives.
- High integrity, ownership and attention to detail.
Our Client's Commitment to You and the Environment:
They are committed to fostering an inclusive, equitable, and diverse culture for their people. They maintain an Equal Opportunities Policy, ensuring that recruitment and employment decisions are based solely on the skills and experience required for their professional services — regardless of ethnicity, race, sexual orientation, disability, or any other protected characteristic. They believe every individual should thrive. Their learning and development programmes enable them to invest in growing their employees' careers. They aim to empower their team members to each achieve their potential.
Senior CRM Manager in London employer: Manatal
As a Senior CRM Manager at our national professional services organisation, you will thrive in a dynamic and inclusive work culture that prioritises employee growth and development. With a strong commitment to diversity and equal opportunities, we offer comprehensive training programmes and the chance to lead impactful CRM initiatives that drive measurable business value. Join us to collaborate with senior stakeholders and shape the future of our CRM strategy in a supportive environment that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at Manatal. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like Manatal before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to Manatal:Your cover letter is your chance to shine! Tell us why you want to work at Manatal specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at Manatal!
How to prepare for a job interview at Manatal
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
