At a Glance
- Tasks: Lead marketing and PR strategies to boost brand visibility and member engagement.
- Company: Dynamic insurance association focused on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Join a passionate team dedicated to elevating the organisation's profile in the industry.
- Why this job: Make a real impact in a collaborative environment while enhancing your marketing skills.
- Qualifications: Experience in marketing or PR, strong communication skills, and data-driven mindset.
The predicted salary is between 45000 - 55000 £ per year.
Reporting to: Executive Team / Senior Leadership
Location: Hybrid - City of London/Remote
Contract: Full Time, Permanent
About the job
The Marketing & PR Manager will lead the planning and delivery of a leading insurance association's marketing, communications and public relations activity. The role will be responsible for strengthening the organisation's brand profile, supporting member engagement and growth, promoting events and partnerships, and ensuring all marketing activity aligns with the organisation's strategic objectives.
This is a hands-on and strategic role requiring a confident marketing and communications professional who can manage multiple channels, develop compelling messaging, work with internal and external stakeholders, and use data to improve performance and impact.
Key Responsibilities
- Develop and deliver integrated marketing, PR and communications plans that support the organisation's strategic objectives, member engagement and industry profile.
- Manage the organisation's digital channels, including website content, social media, email marketing and campaign activity.
- Create and oversee engaging content for members, sponsors, events, thought leadership and external communications.
- Lead PR activity, including media relations, press releases, industry commentary and opportunities to raise the organisation's visibility.
- Promote the organisation's events, sponsorship initiatives and partnerships through coordinated multi-channel marketing campaigns.
- Maintain consistent brand messaging, tone of voice and visual identity across all marketing and communications activity.
- Monitor, analyse and report on key performance measures across campaigns, digital engagement, PR activity and marketing KPIs, using insight to improve future activity.
- Work closely with the Executive Team, members, sponsors, agencies and suppliers to deliver high-quality activity on time and within budget.
Skills, Experience & Knowledge
- Proven experience in a marketing, PR or communications role, ideally within a membership body, trade association, professional services, financial services or insurance-related environment.
- Strong understanding of integrated marketing, PR, digital communications, content planning and brand management.
- Excellent writing, editing and proofreading skills, with the ability to adapt messaging for different audiences and channels.
- Experience managing social media, email marketing, website content and campaign activity.
- Ability to interpret data, track KPIs and use insight to improve marketing performance.
- Confident stakeholder management skills, including experience working with senior leaders, external agencies, media contacts and industry partners.
- Strong organisational skills, with the ability to manage competing priorities and deliver multiple projects to deadline.
- Commercial awareness and an interest in the MGA, insurance or wider financial services sector.
Personal Attributes
- Strategic, proactive and able to see the bigger picture while remaining hands-on with delivery.
- Confident communicator with strong interpersonal skills and professional credibility.
- Creative, curious and able to develop engaging ideas that support organisational goals.
- Highly organised, detail-focused and comfortable managing deadlines.
- Collaborative and flexible, with the ability to work effectively across a small team and with external partners.
- Data-informed and outcomes-focused, with a commitment to continuous improvement.
- Experience working with a membership organisation, trade body or association.
- Knowledge of the insurance market, MGA sector or financial services landscape.
- Experience supporting events, sponsorship campaigns or member engagement programmes.
- Experience working with PR agencies, media partners or external marketing suppliers.
- Experience using HubSpot and WordPress would be advantageous.
Key Measures of Success
- Increased visibility and recognition of the organisation across the MGA and wider insurance sector.
- Consistent and professional delivery of marketing, PR and communications activity.
- Improved member engagement, event promotion and campaign performance.
- Clear reporting of marketing activity, outcomes and recommendations for improvement.
- Effective collaboration with internal stakeholders, members, sponsors, media and external suppliers.
Candidate Summary
The successful candidate will be a confident and commercially aware marketing and PR professional who can combine strategic thinking with practical delivery. They will understand how to build a strong brand, develop engaging communications, manage stakeholder relationships and use data to demonstrate impact. This role would suit someone who enjoys working in a small, collaborative organisation and is motivated by raising the profile and influence of a specialist membership body.
Marketing And Public Relations Manager employer: Managing General Agents’ Association (MGAA)
As a leading insurance association based in the vibrant City of London, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our hybrid working model offers flexibility, while our commitment to employee growth ensures that you will have ample opportunities to develop your skills and advance your career. Join us to make a meaningful impact in the industry, supported by a team that values creativity, strategic thinking, and professional development.
Contact Details:
Managing General Agents’ Association (MGAA) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing And Public Relations Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Managing General Agents’ Association (MGAA) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Managing General Agents’ Association (MGAA) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Managing General Agents’ Association (MGAA) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Managing General Agents’ Association (MGAA). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing And Public Relations Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Managing General Agents’ Association (MGAA). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Managing General Agents’ Association (MGAA):Show us that you’ve done your homework! In your application, briefly mention what you admire about Managing General Agents’ Association (MGAA)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Managing General Agents’ Association (MGAA)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Managing General Agents’ Association (MGAA) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Managing General Agents’ Association (MGAA), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
