Head of Paid in Cwmbran

Location: NP44 3AB | Full-time in Office

Department: Client Services

Reports to: Head of Service

Level: Senior

Join One of the UK's Fastest-Growing Performance Marketing Agencies!

Mamba Marketing is a dynamic and innovative marketing services provider, committed to helping businesses grow through cutting-edge marketing strategies.

We're looking for someone to lead Mamba's paid media service, taking responsibility for strategy, delivery standards and performance across client accounts. Combine hands-on account expertise with team leadership to improve results, develop team members and ensure clients receive clear, proactive advice.

Key Responsibilities

Strategy and Commercial Performance:

• Develop paid media strategies across Meta, Google and other relevant platforms, aligned with client objectives, budgets and commercial priorities




• Review account structures, audience strategies and budget allocation, identifying opportunities to improve acquisition, remarketing and efficiency




• Set appropriate performance measures for each account and make recommendations informed by sales, leads, acquisition costs and profitability where data is available




• Identify declining performance early and agree clear actions, owners and review points

Campaign delivery and quality

• Oversee campaign setup, optimisation and testing, providing hands-on support for complex accounts and launches




• Maintain quality checks covering budgets, targeting, creative, copy, links and conversion tracking




• Work with creative and content teams to develop briefs and testing plans based on performance findings




• Review tracking and attribution limitations, coordinating with relevant colleagues or client teams to address gaps

Team Leadership and Client Communication

• Guide and develop the paid media team through regular account reviews, coaching and constructive feedback




• Coordinate workloads and priorities with account managers, escalating capacity or delivery concerns to Head of Service




• Ensure reporting and client updates explain results, actions and next steps clearly




• Join client calls where senior input is needed and improve processes for planning, reporting and ongoing account management

Essential Experience and skills:

• Substantial hands-on experience managing paid media across multiple accounts, with a proven track record on Meta Ads and Google Ads




• Ability to develop strategies, manage budgets and diagnose performance issues across different client objectives




• Strong understanding of conversion tracking, attribution, audience strategy, creative testing and landing page performance




• Ability to distinguish platform-reported results from broader business outcomes and explain the limitations of available data

Leadership and Account Management

• Experience leading or mentoring colleagues and taking responsibility for the quality of their work




• Confidence communicating with clients, presenting recommendations and managing expectations




• Strong organisation and judgement when balancing multiple accounts, deadlines and competing priorities




• A proactive approach to performance concerns, with clear follow-through on agreed actions




• Agency experience across a varied client portfolio




• Experience with TikTok Ads or other paid advertising platforms




• Experience improving team processes, reporting or campaign quality controls




• Experience supporting pitches, onboarding new clients or identifying opportunities to develop an existing account

What success looks like:

• Accounts have clear strategies, testing priorities and performance review routines




• Performance concerns are raised promptly, with practical actions and regular follow-up




• Clients receive consistent updates and understand the reasoning behind recommendations




• The team delivers accurate work and develops stronger account management skills




• Budget decisions reflect client objectives and the commercial evidence available

Report directly to the Head of Service. Work closely with account managers, the Lead Marketing Manager and creative and content to coordinate client delivery.

What We Offer

• Additional performance bonuses




• Clear and scalable career progression opportunities




• Increasing responsibility and earning potential as you develop




• Senior-level ownership and autonomy




• Regular development, coaching and support




• The opportunity to work across a broad range of clients and industries




• A role where commercial contribution is directly rewarded




• The opportunity to help shape and develop our Paid Media function

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