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- Tasks: Lead impactful retail marketing initiatives and enhance customer experiences across UK and international markets.
- Company: Mamas & Papas is a trusted brand for new parents, celebrating 40 years of excellence in baby products.
- Benefits: Enjoy 33 days holiday, flexible working, significant discounts, and supportive family leave policies.
- Why this job: Join a collaborative team focused on innovation and making a positive impact for families worldwide.
- Qualifications: Experience in consumer product marketing with strong communication and collaboration skills required.
- Other info: Hybrid working model with a vibrant office culture and commitment to inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Whether it's buying that first pram, a beautiful cot, a stylish baby changing table or a little baby outfit, Mamas & Papas is the brand of choice. A brand, founded 40 years ago, that is trusted by a community of new, expectant & hopeful parents around the world. As we embark on our exciting next phase, we are looking to continue our commercial growth, brand development & product impact internationally, by recruiting a proactive Senior Marketing Executive.
The role of Senior Marketing Executive involves delivering impactful retail and in-store marketing initiatives across both UK and international markets. Reporting to the Marketing Manager, this role plays a key part in adapting and evolving POS strategies, supporting product launches, and coordinating key trading activations. You'll be responsible for ensuring consistent brand execution across all store formats—working closely with internal teams, retail partners, and international markets to develop engaging customer experiences that drive awareness, footfall, and conversion.
This is a fast-paced and collaborative role, ideal for someone with a strong understanding of retail marketing and a keen eye for detail, who thrives on bringing campaigns to life both in-store and online.
Your Application: Are you a Marketing Executive, with a background across consumer product & brand marketing? Have you successfully established and launched brand & product marketing strategies, putting the customer first? Can you communicate & collaborate cross-functionally, presenting business insights within a culture of innovation & pace? Are you keen to proactively learn & grow further, making this role your own, as we continually evolve? Then if so, simply click through to apply now. Don’t miss out.
We at Mamas & Papas are committed to championing people of all cultures, ethnicities and gender preferences, and in celebrating diversity in all its forms through our campaigns, recruitment and our actions. We strongly believe in the power of inclusivity to help us all move forward in life.
We’re a business that cares. Here’s just some of our benefits on offer:
- 33 days holiday, increasing up to 40 with service.
- Buy & Sell holiday schemes
- Company Bonus Schemes
- Employer pension contribution from day 1 enrolment.
- Significant staff discounts for family & friends from our shops & online
- Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub
- Subsidised health & critical illness cover and insurances
- Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave)
- Supportive Foster Care & Carers Leave offering
- Support for Loss and Bereavement
- A Menopause Friendly Employer
- Employee Recognition and Appreciation Schemes
At Mamas & Papas, we're a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope.
We also operate at Head Office:
- Hybrid flexi working of 3 days in the office.
- Flexi-time schemes based around core working hours whether in the office, or working from home
- Plus, free car parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms & much more.
(NB*: All benefits subject to individual schemes criteria & terms)
Mamas & Papas (Head Office) Colne Bridge Road, Huddersfield, West Yorkshire HD5 0RH
Senior Marketing Executive employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Familiarise yourself with Mamas & Papas' brand values and product offerings. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Mamas & Papas on platforms like LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations for the Senior Marketing Executive role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've successfully executed in the past. Highlight your ability to adapt strategies for different markets, as this is crucial for the role's focus on international marketing initiatives.
✨Tip Number 4
Showcase your understanding of retail marketing trends and how they apply to the baby products sector. Being able to discuss current market dynamics will demonstrate your proactive mindset and readiness to contribute to Mamas & Papas' growth.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail and consumer product marketing. Focus on specific achievements that demonstrate your ability to deliver impactful marketing initiatives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the brand and your understanding of their market. Mention how your skills align with the role's requirements, particularly in cross-functional collaboration and customer-centric strategies.
Showcase Your Marketing Knowledge: In your application, include examples of successful marketing campaigns you've led or contributed to. Highlight your understanding of both in-store and online marketing tactics, as well as any experience with POS strategies.
Demonstrate Cultural Fit: Mamas & Papas values inclusivity and diversity. Reflect this in your application by mentioning any experiences or initiatives that demonstrate your commitment to these values, and how you can contribute to their culture.
How to prepare for a job interview at Mamas & Papas
✨Know the Brand Inside Out
Before your interview, make sure you research Mamas & Papas thoroughly. Understand their product range, brand values, and recent marketing campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles that highlight your experience in retail marketing and successful campaign execution. Be ready to discuss how you've adapted strategies to meet customer needs and drive sales.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams and partners, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've effectively communicated and worked with others to achieve common goals.
✨Demonstrate a Customer-Centric Approach
Mamas & Papas values putting the customer first. Be ready to talk about how you've prioritised customer insights in your marketing strategies and how this has led to successful outcomes in previous roles.
