At a Glance
- Tasks: Lead exciting brand campaigns and marketing strategies that resonate with parents.
- Company: Join Mamas & Papas, a trusted name in baby products and parenting.
- Benefits: Competitive salary, inclusive culture, and the chance to make a real impact.
- Other info: Diverse and inclusive workplace with opportunities for personal and professional growth.
- Why this job: Be part of a passionate team dedicated to supporting new parents worldwide.
- Qualifications: Experience in FMCG or consumer goods marketing with a customer-first mindset.
The predicted salary is between 51750 - 63250 £ per year.
Here at Mamas & Papas, we’re not just an award winning baby products brand, nor a leading nursery retailer, we are passionate about parenting and what we do for an incredible community of hopeful, expectant & new parents.
Not only are we the UKs largest branded baby retailer, but our award winning Mamas & Papas products that we design and bring to life, are available within hundreds of high street retailers, department stores, and independent nursery retailers across the UK.
You can even buy Mamas & Papas products in over 30 countries around the world!
We’re a brand of trust to an incredible community, and we’re so proud to be part of their amazing journey.
Through continued growth and the fantastic news that one of our Marketing team is about to welcome her own beautiful baby into the world we are looking to recruit a SENIOR BRAND MANAGER on a c12mth fixed term contract (maternity cover).
The role of Senior Brand Manager
The Senior Brand Manager is responsible for developing and delivering impactful, brand-led campaigns and marketing activations that strengthen brand awareness, drive engagement, and support commercial objectives.
You will own the planning and execution of key seasonal campaigns such as Christmas & Eid, promotional activation and management of strategic charity partnerships, and owning the marketing of core Mamas & Papas service offerings like our Buying for Baby appointments.
Working cross-functionally with internal stakeholders, external agencies, and international partners, they translate business priorities into compelling marketing activity that enhances brand perception and delivers measurable results across multiple markets.
f you come from an FMCG, or consumer goods marketing background, that truly puts the customer first.
If you inspire creativity and passionate about putting a smile and joy on a customer’s face, then we would love to hear from you.
Interested in this c11mth Contract? Simply take those amazing first steps to APPLY TODAY, for a member of the recruitment team to give you a call to chat through this all further.
*** We at Mamas & Papas are committed to championing people of all cultures, ethnicities and gender preferences, and in celebrating diversity in all its forms through our campaigns, recruitment and our actions.
We strongly believe in the power of inclusivity to help us all move forward in life
Senior Brand Manager employer: Mamas & Papas
Mamas & Papas is an excellent employer, offering a vibrant work culture that prioritises customer service and teamwork in the heart of Leicester. Employees enjoy competitive benefits, including discounts on products, and have ample opportunities for personal and professional growth within the retail sector, making it a rewarding place to build a career in baby and children's products.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Mamas & Papas from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Mamas & Papas specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Mamas & Papas
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Mamas & Papas, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Mamas & Papas you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Mamas & Papas that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Mamas & Papas, so think on your feet and don't hesitate to showcase your creativity!
