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- Tasks: Lead innovative marketing strategies that elevate our brand and connect with families.
- Company: Join a purpose-driven brand with a global presence and ambitious goals.
- Benefits: Flexible working hours, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on the lives of new parents while shaping a beloved brand.
- Qualifications: Proven experience in marketing leadership and a passion for brand building.
- Other info: Work 3-4 days a week at our vibrant Huddersfield office.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities including:
- Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
- Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact.
- Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
- Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
- Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
- International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
- Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
- PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
- Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
- P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
- Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us?
- Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
- Lead impactful marketing initiatives that shape the future of nursery products.
- Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
To Apply: If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.
Marketing Director employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show up prepared for interviews! Research the company, understand their brand values, and be ready to discuss how your vision aligns with theirs. Bring examples of your past successes that demonstrate your ability to drive brand growth and innovation.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your enthusiasm for the role and mention something specific from the interview that resonated with you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Mamas & Papas.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for marketing and brand building shine through. We want to see how excited you are about the role and how you can contribute to our mission at Mamas & Papas.
Tailor Your CV: Make sure your CV is tailored to the Marketing Director position. Highlight your experience in brand strategy, product marketing, and team leadership. We love seeing how your past experiences align with what we're looking for!
Be Authentic: We value authenticity, so don’t be afraid to let your personality come through in your application. Share your unique insights and ideas on how you would elevate our brand and connect with our customers.
Apply Through Our Website: To make sure your application gets to us directly, apply through our website. It’s the best way to ensure we see your application and can consider you for this exciting opportunity!
How to prepare for a job interview at Mamas & Papas
✨Know the Brand Inside Out
Before your interview, dive deep into Mamas & Papas' brand values, mission, and recent campaigns. Understanding their customer journey and how they connect with families will show your genuine interest and help you articulate how you can elevate their brand.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've shaped brand strategies in the past. Highlight your experience in balancing short-term performance with long-term brand equity, as this is crucial for the Marketing Director role.
✨Be Ready to Discuss Data-Driven Decisions
Since P&L and ROI management are key responsibilities, come equipped with examples of how you've used data to drive marketing decisions. This will demonstrate your ability to manage profitable marketing across all channels effectively.
✨Engage with Creative Ideas
Think about innovative marketing initiatives you've led or would propose for Mamas & Papas. Be prepared to discuss how you can unify their brand story across various channels and enhance customer engagement through creative content.
