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- Tasks: Lead innovative marketing strategies to elevate the Mamas & Papas brand and drive growth.
- Company: Join a purpose-driven, global brand dedicated to supporting families.
- Benefits: Enjoy 33 days holiday, company bonuses, and significant staff discounts.
- Why this job: Make a real impact on families while shaping the future of nursery products.
- Qualifications: Proven experience in brand strategy and team leadership.
- Other info: Work in a supportive environment with a focus on sustainability and community.
The predicted salary is between 43200 - 72000 £ per year.
Join to apply for the Marketing Director role at Mamas & Papas.
Overview
The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities
- Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
- Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact.
- Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
- Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
- Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
- International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
- Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
- PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
- Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
- P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
- Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us
Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations. Lead impactful marketing initiatives that shape the future of nursery products. Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
Benefits
- 33 days holiday, increasing up to 40 with service.
- Buy & Sell holiday schemes.
- Company Bonus Schemes.
- Employer pension contribution from day 1 enrolment.
- Significant staff discounts for family & friends from our shops & online.
- Ongoing offers & discounts across a variety of external organisations, from holidays, travel, restaurants, gifts & services to many more worthy discounts through our Benefits Hub.
- Subsidised health & critical illness cover and insurance.
- Supportive family related leave policies (including company enhanced pay for maternity, IVF & Fertility, surrogacy, paternity, adoption, shared parental leave).
- Supportive Foster Care & Carers Leave offering.
- Support for Loss and Bereavement.
- A Menopause Friendly Employer.
- Employee Recognition and Appreciation Schemes.
At Mamas & Papas, we’re a business for the future. Every day, we help to welcome a new generation of children into the world, and we want them to grow up in a world that’s sustainable – one that’s full of opportunity and hope. Oh, and a great bunch of people to work with too.
To Apply
If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.
NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH).
Marketing Director in Huddersfield employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director in Huddersfield
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with brands similar to Mamas & Papas. A friendly chat can lead to insider info or even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and strategies. Make sure it reflects your ability to drive brand growth and connect with customers emotionally.
✨Tip Number 3
Prepare for the interview by researching Mamas & Papas thoroughly. Understand their brand values and recent campaigns, so you can discuss how your vision aligns with their goals. This shows you're genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Marketing Director in Huddersfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Marketing Director role. Highlight your experience in brand strategy and customer journey management, as these are key for us at Mamas & Papas.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for building brands and how you can contribute to our mission. Be authentic and let your personality come through.
Showcase Your Achievements: Quantify your successes in previous roles. Whether it’s driving growth or enhancing brand perception, we want to see how you've made an impact in your past positions.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any updates from our team!
How to prepare for a job interview at Mamas & Papas
✨Know the Brand Inside Out
Before your interview, dive deep into Mamas & Papas' brand values, mission, and recent campaigns. Understanding their customer journey and how they connect with families will show your genuine interest and help you align your vision with theirs.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've shaped brand strategies in the past. Highlight your experience in balancing short-term performance with long-term brand equity, as this is crucial for the Marketing Director role.
✨Be Ready for Creative Discussions
Expect questions about your approach to creative marketing and content excellence. Bring ideas on how to unify brand stories across channels and enhance engagement, demonstrating your innovative mindset and ability to drive impactful campaigns.
✨Emphasise Data-Driven Decisions
Mamas & Papas values data-led performance accountability. Be prepared to discuss how you've used consumer insights and market data to inform your marketing strategies and drive ROI in previous roles.
