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- Tasks: Drive international marketing strategies and monitor performance across various channels.
- Company: Join Mamas & Papas, a trusted brand for new parents for over 40 years.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be the voice of consumers globally and make a real impact on brand development.
- Qualifications: Looking for proactive individuals with a passion for marketing and consumer insights.
- Other info: This role offers a unique chance to shape our international presence.
The predicted salary is between 28800 - 42000 £ per year.
Whether it’s buying that first pram, a beautiful cot, a stylish baby changing table or a little baby outfit, Mamas & Papas is the brand of choice. A brand, founded 40 years ago, that is trusted by a community of new, expectant & hopeful parents around the world. As we embark on our exciting next phase, we are looking to continue our commercial growth, brand development & product impact internationally, by recruiting a proactive INTERNATIONAL MARKETING EXECUTIVE . The role of International Marketing Executive: Reporting into our Senior International Marketing Manager, this International Marketing Executive role is a unique opportunity as we continually evolve internationally. One of the key focus areas of this position being the marketing development, execution & performance monitoring across all our international partners & channels (franchise, distributor, direct to retail) where we can reach further, innovatively maximising our omni-channel commercial impact by identifying a clear consumer need, from a clear consumer perspective. By gathering insight, & in collaboration with a multitude of other internal & external functions + partners, you will become the voice of the consumer across Europe, Middle East & Asia, driving the impact to allow us to establish ourselves further through product & a distinct brand proposition as a global brand of choice. Your Application: Are you an Internat…
International Marketing Executive employer: Mamas & Papas Careers
Contact Detail:
Mamas & Papas Careers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Marketing Executive
✨Tip Number 1
Familiarize yourself with Mamas & Papas' brand values and product offerings. Understanding their unique selling points will help you articulate how your skills can contribute to their international marketing strategy.
✨Tip Number 2
Research the current trends in international marketing, especially in the baby products sector. Being able to discuss recent developments or successful campaigns during your interview will demonstrate your proactive approach and industry knowledge.
✨Tip Number 3
Network with professionals in the marketing field, particularly those who have experience in international markets. Engaging with them can provide valuable insights and potentially useful connections that could benefit your application.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully gathered consumer insights in previous roles. Highlighting your analytical skills and ability to translate data into actionable marketing strategies will set you apart as a candidate.
We think you need these skills to ace International Marketing Executive
Some tips for your application 🫡
Understand the Brand: Dive deep into Mamas & Papas' brand values, history, and product offerings. Familiarize yourself with their target audience and current marketing strategies to tailor your application effectively.
Highlight Relevant Experience: In your CV and cover letter, emphasize any previous experience in international marketing or related fields. Showcase specific projects where you successfully executed marketing strategies or gathered consumer insights.
Showcase Analytical Skills: Since the role involves performance monitoring, demonstrate your analytical skills. Include examples of how you've used data to drive marketing decisions or improve campaign outcomes in past roles.
Craft a Compelling Cover Letter: Write a personalized cover letter that reflects your passion for the brand and the role. Discuss how your skills align with the responsibilities outlined in the job description, particularly in understanding consumer needs and driving brand impact.
How to prepare for a job interview at Mamas & Papas Careers
✨Understand the Brand's Values
Before your interview, make sure you familiarize yourself with Mamas & Papas' brand values and mission. This will help you align your answers with what the company stands for and demonstrate your genuine interest in their products and community.
✨Showcase Your International Experience
Since this role focuses on international marketing, be prepared to discuss any previous experience you have working in diverse markets. Highlight specific campaigns or projects where you successfully adapted strategies to meet local consumer needs.
✨Prepare Insight-Driven Examples
Gather insights from your past experiences that showcase your ability to identify consumer needs and drive marketing strategies. Use data and metrics to back up your claims, as this will illustrate your analytical skills and understanding of performance monitoring.
✨Collaborative Mindset
Emphasize your ability to work collaboratively with various teams and partners. Share examples of how you've successfully collaborated with internal and external stakeholders to achieve marketing goals, as this is crucial for the role.
