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For Companies At a Glance
- Tasks: Lead CRM strategies to enhance customer loyalty and engagement.
- Company: Join Mamas & Papas, a global leader in parenting support and products.
- Benefits: 12-month contract with opportunities for professional growth and impact.
- Why this job: Make a real difference in parents' lives through innovative CRM solutions.
- Qualifications: Experience in digital CRM, personalisation, and loyalty programmes.
- Other info: Collaborative team environment focused on supporting new parents.
The predicted salary is between 36000 - 60000 £ per year.
Here at Mamas & Papas, our purpose is to inspire and support parents in becoming the best parents they can be: confident, capable, and loving life with their little ones. Our passion for parenting exists in everything we do. It’s evident in the advice we source, the products we design, and the experiences and insight we offer. We’re an award-winning, global omni-channel nursery/baby brand and retailer, with quality at the heart of everything we do. We give our customers insights and inspiration into the baby world and the support, tools, and resources they need to do it their way.
Through some exciting news internally, and our drive to continually move forward through an exciting next chapter in our innovative digital CRM and loyalty program over the next 12 months, we are looking to recruit a Senior CRM & Personalisation Manager on a 12-month fixed term contract.
Role of Senior CRM & Personalisation: This is a key role within our Digital/Ecommerce team, where you will collaborate with data, digital, marketing, and customer care to develop and execute strategies for loyalty and strong customer relationships. Creating product, brand, and service campaigns, gathering feedback to enhance customer sign up, engagement, personalisation, retention, and drive business growth.
As the Senior CRM Manager, you will:
- Lead the CRM team to define the CRM strategy, plans, and KPIs (x1 direct report).
- Play an integral role in the further creation and delivery of the reward programme.
- Be responsible for the development and delivery of the customer growth plan.
- Be accountable for the customer contact strategy to meet our commercial objectives, using and growing the customer database.
- Deliver the contact strategy across all channels including email, push notifications, and on-site personalisation, as well as driving delivery through the other digital channels.
- Drive the development of omni-channel multi-device CRM capabilities to maximise the quantity and quality of actionable customer data.
- Improve data collection across the Mamas & Papas ecosystem.
- Deliver and present regular analysis and KPI reporting to drive continuous improvements.
- Work closely with key stakeholders (internal and external) to deliver a rounded view of the contribution of CRM to overall sales.
- Leverage Dotdigital, Dynamic Yield, and other technologies to streamline processes and improve efficiency.
What makes this CRM role different? Our customers. Stepping into parenthood can be a confusing, daunting, overwhelming journey, but through this role and CRM/Loyalty journey, we can support them along every step to be confident, capable, and loving life with their little one. There are not many CRM roles where you can genuinely make a difference like this through the work you do.
If you come from a Digital CRM and personalisation/loyalty background and are looking to work for an innovative, thoughtful business, then simply take those amazing first steps to apply today.
Senior CRM & Personalisation Manager (12mth FTC) employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Personalisation Manager (12mth FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Mamas & Papas. A friendly chat can give you insider info and maybe even a referral. Don’t be shy; we all love a good conversation!
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Mamas & Papas, their values, and recent projects. We want to see your passion for parenting and how you can contribute to their mission. Show them you’re not just another candidate!
✨Tip Number 3
Practice makes perfect! Get a friend to do a mock interview with you. Focus on articulating your experience in CRM and personalisation clearly. We want you to feel confident and ready to impress when it’s showtime!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way. It shows you’re genuinely interested in the role and helps keep you top of mind. Plus, it’s a nice touch that we appreciate!
We think you need these skills to ace Senior CRM & Personalisation Manager (12mth FTC)
Some tips for your application 🫡
Show Your Passion for Parenting: When you're writing your application, let your passion for parenting shine through. We want to see how you connect with our purpose of supporting parents and how that aligns with your experience in CRM and personalisation.
Tailor Your Experience: Make sure to highlight your relevant experience in digital CRM and loyalty programmes. We’re looking for someone who can lead our CRM strategy, so be specific about your past achievements and how they relate to the role.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Mention any tools or technologies you've used, like Dotdigital or Dynamic Yield, and how you've leveraged data to drive customer engagement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make a real difference in the lives of parents.
How to prepare for a job interview at Mamas & Papas
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around loyalty programmes and customer engagement strategies. Be ready to discuss how you've successfully implemented similar strategies in the past and how they can be tailored to Mamas & Papas' unique customer base.
✨Show Your Passion for Parenting
Since Mamas & Papas is all about supporting parents, it’s crucial to convey your passion for parenting and understanding of the challenges new parents face. Share personal anecdotes or insights that demonstrate your empathy and connection to their mission.
✨Data-Driven Mindset
Prepare to talk about how you’ve used data to drive decisions in previous roles. Highlight specific examples where your analysis led to improved customer engagement or retention rates, and be ready to discuss how you would apply this at Mamas & Papas.
✨Collaborative Spirit
This role involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you’ve successfully partnered with marketing, digital, or customer care teams to achieve common goals.
