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- Tasks: Lead innovative marketing strategies that elevate our brand and connect with families.
- Company: Join a purpose-driven brand with a global presence and ambitious goals.
- Benefits: Flexible working, competitive salary, and the chance to shape impactful marketing initiatives.
- Why this job: Make a real difference in the lives of new parents while growing your career.
- Qualifications: Proven experience in brand strategy and a passion for impactful marketing.
- Other info: Work 3-4 days a week at our Huddersfield office with a dynamic team.
The predicted salary is between 36000 - 60000 £ per year.
The Marketing Director is the guardian, catalyst and growth engine of the Mamas & Papas brand. You will own the customer journey from awareness to advocacy, supporting profitable and sustainable delivery of our product, category & channel growth missions, while building, protecting, and elevating the brand’s reputation, emotional connection, and salience with customers. You will balance short-term commercial performance with long-term brand equity within our omnichannel, global & ambitious business.
Key Responsibilities including:
- Brand Strategy & Guardianship: Shape & advance the brand to fuel impact, grow equity, & unleash creative innovation.
- Category & Product Marketing Excellence: Create customer-focused, globally resonant product marketing that brings innovations to life & drives commercial impact.
- Channel Marketing Leadership: Drive integrated marketing that fuels growth, builds advocacy, & ensures every customer touchpoint amplifies the brand.
- Social Media and Influencer Impact: Own an always-on social & creator strategy that grows reach, deepens authenticity, enhances brand perception & drives insight-led action.
- Creative & Content Excellence: Drive impactful, audience-focused creative across all channels, unifying the brand story, fostering innovation to elevate reach, engagement & performance.
- International Marketing Alignment: Lead global marketing to grow the brand through culturally tuned, partner-aligned campaigns.
- Customer & Shopper Insightfulness: Leverage consumer & market insights to adapt the brand & convert understanding into advantage.
- PR & Communications: Ensure clear, aligned communication that inspires trust, safeguarding the brand at every touchpoint.
- Partnership & Community Engagement: Build strategic partnerships & community initiatives that amplify reach, boost credibility, & fosters brand advocacy.
- P&L and ROI management: Drive profitable marketing across all channels with clear, data-led performance accountability.
- Team & Culture: Build & lead a high-performing marketing team, driving accountability, collaboration, and innovation whilst retaining & attracting top talent.
Why Join Us?
- Be part of a purpose-driven, innovative brand with a global footprint & greater aspirations.
- Lead impactful marketing initiatives that shape the future of nursery products.
- Cement a career-defining role, taking an already strong heritage brand & making it famous, loved & significantly impactful to an incredible global community of new, hopeful & expectant parents.
To Apply: If you are a visionary, impactful marketing director, passionate about building brands that make a difference in families' lives, holding the above key requirements, we would love to hear from you and discuss further so apply today.
NOTE: please note that the requirements for this role being 3-4 days a week at our Huddersfield Head office (HD5 0RH).
Marketing Director employer: Mamas & Papas
Contact Detail:
Mamas & Papas Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is a great way to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company and its brand strategy. Be ready to discuss how you can contribute to their growth and elevate their reputation. Tailor your answers to show you understand their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Mamas & Papas.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for marketing and brand building shine through. We want to see how excited you are about making a difference in families' lives with our products!
Tailor Your CV: Make sure your CV is tailored to the role of Marketing Director. Highlight your experience in brand strategy, channel marketing, and team leadership. We love seeing how your skills align with our mission!
Be Authentic: We value authenticity, so don’t be afraid to show your personality in your application. Share your unique insights and experiences that make you the perfect fit for our team and culture.
Apply Through Our Website: Remember to apply through our website! It’s the best way for us to receive your application and ensures it gets into the right hands. We can’t wait to hear from you!
How to prepare for a job interview at Mamas & Papas
✨Know the Brand Inside Out
Before your interview, dive deep into Mamas & Papas' brand values, mission, and recent campaigns. Understanding their customer journey and how they connect with families will show your genuine interest and help you articulate how you can contribute to their growth.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully shaped brand strategies in the past. Be ready to discuss specific campaigns that drove both short-term results and long-term brand equity, as this aligns perfectly with the role's responsibilities.
✨Demonstrate Your Creative Flair
Bring along a portfolio or examples of your previous work that highlight your creative and content excellence. Discuss how your innovative ideas have led to increased engagement and brand loyalty, which is crucial for this position.
✨Engage with Insight-Driven Discussions
Be prepared to talk about how you've leveraged consumer insights in your previous roles. Discuss how these insights informed your marketing strategies and led to successful outcomes, as understanding the customer is key to driving advocacy and growth.
