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For Companies At a Glance
- Tasks: Join our team to execute exciting marketing events and campaigns that boost brand visibility.
- Company: Be part of Malvern Panalytical, a global leader in innovative analytical technologies.
- Benefits: Enjoy competitive salary, bonuses, hybrid work, gym discounts, and more perks!
- Why this job: Make a real impact in a collaborative environment while driving growth for a purpose-led company.
- Qualifications: BA/BS required; 4+ years in B2B marketing with strong communication and organisational skills.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Role: Marketing Program Specialist
Location: Malvern, UK – Hybrid
Benefits: Competitive Salary + Bonus + Benefits + Pension Scheme + Holiday, plus more!
Partners in Discovery. Together, we achieve more.
About the Role
As a member of our Regional Marketing team, you’ll play a key role in our journey towards becoming a more global, customer-centric marketing organization. The Marketing Program Specialist will support the execution of impactful field marketing activities across the UK and region, driving brand visibility, generating leads, and creating memorable customer experiences through events and campaigns.
This is an exciting opportunity to make a real impact in a collaborative and fast-paced environment, working closely with colleagues across Sales, Marketing, and other business functions.
Responsibilities
- Support and execute the annual events programme to strengthen Malvern Panalytical’s brand and customer engagement.
- Drive demand generation, pipeline acceleration, and nurturing programs that deliver measurable business growth (MQLs, Opportunities, Revenue).
- Partner with stakeholders across the business to deliver localized campaigns, events, product demonstrations, and customer-focused initiatives.
- Ensure marketing programs are executed efficiently, on time, and within budget, while maintaining GDPR and compliance standards.
- Monitor, forecast, and report on marketing performance, optimizing tactics across webinars, campaigns, and digital platforms.
- Contribute to the professional image of Malvern Panalytical and positively influence customer satisfaction.
Qualifications
- Education: BA or BS degree required; Master’s or MBA preferred.
- Experience: 4+ years in B2B marketing, with proven success in events, demand generation, and sales enablement.
- Experienced in data-driven marketing strategy, planning, and budget allocation.
- Strong communicator, able to influence stakeholders across local, regional, and global levels.
- Culturally agile, with the ability to work effectively with geographically dispersed teams.
- Strong organizational and time management skills, with attention to detail.
- Ability to analyse and report on campaign effectiveness, and continuously improve outcomes.
- Knowledge of trends in B2B marketing; foreign language skills and non-English website experience are a plus.
Why Join Us?
- Be part of an ambitious, fast-growing, and international company with a friendly and inclusive culture.
- Help drive growth in a purpose-led organization that partners with customers to make the world a better place.
- Work in our modern Malvern offices with hybrid flexibility.
- Access to great benefits, including bonus scheme, share options, pension, gym discounts, volunteering days, and more.
#LI-CS2
About us – Malvern Panalytical, Micromeritics and SciAps. Together we are a powerful and highly complementary combination of market leading technologies.
We are the toolmakers for the world\’s most innovative companies, academic institutions, and government laboratories. We are their partners in discovery.
Malvern Panalytical instruments analyze the chemical, physical and structural nature of materials, from proteins to polymers and semiconductors to minerals. Our leading technologies measure particle size, shape, concentration and zeta potential, biomolecular interactions and stability, elemental concentrations and crystallographic structure.
Micromeritics manufactures systems for the characterization of particles, powders, and porous materials for a wide-range of end markets including catalysts, chemicals, building materials, clean-tech and battery. Our leading technologies measure surface area, porosity, density, adsorption and particle activity.
SciAps specializes in portable X-ray fluorescence (XRF), laser-based (LIBS) and near-infrared (NIR) analyzers to measure any element in any environment. SciAps is the Center of Excellence for our handheld instruments. We have a global footprint with R&D and manufacturing sites in North America, Europe, and Asia.
We are more than 2,500 employees in a customer-focused organization with sales and service offices in 20 countries, all committed to delivering expert and responsive customer support.
Part of Spectris plc, a publicly traded FTSE 250 company, Spectris combines precision with purpose, delivering progress for a more sustainable world. Precision is at the heart of what we do – our leading, high-tech instruments and software equip our customers to solve some of their greatest challenges to make the world cleaner, healthier and more productive.
Malvern Panalytical, Micromeritics & SciAps
Your Partners in Discovery
Malvern Panalytical, Micromeritics and SciAps, part of the Spectris Group, are committed to a diverse and inclusive culture where everyone can thrive and achieve a fulfilling career. Changing the world isn’t something you can do on your own, or with a single way of thinking; it takes a wide collection of experiences, stories, knowledge, and expertise. We encourage applications from underrepresented individuals and people with diverse backgrounds. Although we always select the most qualified applicant for each role and make all decisions without regard to race, sex, age, or any other protected class, we are an inclusive, equal opportunity organization that prizes diversity. Your unique perspective is important to us.
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Marketing Program Specialist employer: Malvern Panalytical Ltd
Contact Detail:
Malvern Panalytical Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Program Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially around events and demand generation. This knowledge will not only help you during interviews but also demonstrate your commitment to staying current in the field.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in field marketing or similar roles. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully executed marketing campaigns or events in the past. Highlighting measurable outcomes will showcase your ability to drive results, which is crucial for this role.
✨Tip Number 4
Understand the importance of GDPR and compliance standards in marketing. Being able to speak knowledgeably about these topics will set you apart as a candidate who is not only skilled but also responsible and aware of legal considerations.
We think you need these skills to ace Marketing Program Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in events and demand generation. Use specific examples that demonstrate your success in these areas.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the role. Mention how your skills align with the responsibilities outlined in the job description, such as executing marketing programmes and driving brand visibility.
Showcase Data-Driven Achievements: Include quantifiable achievements in your application. For instance, mention how you have successfully driven measurable business growth or improved campaign effectiveness through data analysis.
Highlight Soft Skills: Emphasise your strong communication and organisational skills in your application. Provide examples of how you've influenced stakeholders or managed multiple projects effectively in a fast-paced environment.
How to prepare for a job interview at Malvern Panalytical Ltd
✨Know Your Marketing Metrics
Familiarise yourself with key marketing metrics such as MQLs, opportunities, and revenue. Be prepared to discuss how you've used data-driven strategies in past roles to drive demand generation and measure campaign effectiveness.
✨Showcase Your Event Experience
Highlight your experience in executing successful events and campaigns. Share specific examples of how you’ve driven brand visibility and customer engagement through these activities, and be ready to discuss the outcomes.
✨Demonstrate Stakeholder Collaboration
Prepare to talk about your experience working with various stakeholders across different levels. Emphasise your communication skills and provide examples of how you've influenced decisions or collaborated on projects.
✨Understand GDPR and Compliance
Since compliance is crucial in marketing, ensure you understand GDPR regulations and how they apply to marketing activities. Be ready to discuss how you’ve maintained compliance in previous roles while executing marketing programmes.