Area Sales Manager

Area Sales Manager

Full-Time 36000 - 60000 £ / year (est.) On-site
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At a Glance

  • Tasks: Lead sales teams and drive performance at multiple show sites.
  • Company: Join Malvern Garden Buildings, a leader in premium garden buildings.
  • Benefits: Enjoy uncapped commission, a company car option, and employee discounts.
  • Other info: Flexible working across locations with excellent career growth potential.
  • Why this job: Make an impact by motivating teams and enhancing customer experiences.
  • Qualifications: Proven sales skills and strong leadership abilities required.

The predicted salary is between 36000 - 60000 £ per year.

£42,900 per annum. Based at the Hassocks Show Site, dedicating a minimum of 50% of their time there, with regular travel to the Horsham and Newhaven locations. Malvern Garden Buildings is part of the Corble Group, a family of brands renowned for manufacturing and retailing premium garden buildings across the UK. Since 2009, Malvern Garden Buildings has grown to operate 12 show sites nationwide and is on an exciting journey to strengthen its position as a brand synonymous with choice, customisation, and trend‑led innovation.

Role Summary

The Area Sales Manager is responsible for overseeing their designated show sites and leading their sales teams to drive efficient and effective daily performance, ensure compliance with Company standards, and continuously support the achievement of sales objectives and targets. As a strong people’s person, you are an expert in selling our products and motivating your teams. The position reports directly to the Sales Director.

Key Responsibilities:

  • Support Show Site Managers to deliver an excellent customer‑focused experience.
  • Oversee and improve day‑to‑day operations to maximise efficiency, productivity, and profitability.
  • Ensure consistent high standards of show site presentation.
  • Build and maintain strong relationships with manufacturers, suppliers, garden centres, head office teams, and key stakeholders.
  • Support sales teams with design consultations, site surveys, bespoke products and advanced quotations.
  • Coordinate and attend product and sales training to maintain extensive product and industry knowledge.
  • Champion customer feedback to continually enhance and improve customer service.
  • Motivate and inspire high‑performing sales teams to collaborate effectively and achieve collective goals.
  • Monitor team performance and provide ongoing coaching, critical feedback, and guidance to improve productivity.
  • Manage team schedules and rotas.
  • Ensure adherence to Company policies, operational guidelines, and training requirements.
  • Take ownership of Health and Safety compliance.
  • Help coordinate maintenance, repairs, and contractor activity.
  • Conduct HR‑related activities (as required) including hiring, onboarding, and training new staff.
  • Assist with the development, implementation, and improvement of company processes.
  • Maintain clear, consistent communication and reporting with the Leadership Team.
  • Work alongside and take an active role as part of the sales team on the monthly rota to: Close sales and contribute to meeting sales targets; Capture new enquiries and make sales appointments with customers; Manage and nurture leads using our CRM ensuring excellent communication and customer service.

Key Skills and Competences:

  • Strong problem‑solving abilities, with a practical approach to resolving operational and customer‑related challenges.
  • Proven sales skills, finding opportunities, closing deals, objection handling and guiding teams to deliver excellent customer‑focused results.
  • An expert in presenting and showcasing lifestyle products.
  • Commitment to compliance, consistently adhering to Company policies, procedures, and standards.
  • Financial management proficiency, ensuring Show Site profitability and efficient resource allocation.
  • Skilled in customer relationship management (CRM) and maintaining long‑term client satisfaction.
  • Demonstrated success in sales and managerial roles, consistently meeting or exceeding targets.
  • Exceptional written and verbal communication, with the ability to convey ideas clearly and persuasively.
  • Expertise in performance evaluation and team development, coaching staff to achieve their full potential.
  • Proficient in operational optimisation, setting site‑specific objectives to maximise efficiency and success.
  • Diligent, trustworthy, and reliable, with strong professional integrity.
  • Strong organisational, analytical, and strategic thinking, managing multiple priorities effectively.
  • Ability to train, mentor, and inspire teams in advanced sales techniques and innovative strategies.
  • Effective time management, ensuring deadlines and objectives are consistently achieved.
  • Proficient in Microsoft Office and IT systems, utilising technology to enhance operations.
  • Knowledgeable about market trends and consumer preferences, leveraging insights to drive sales.
  • Clear understanding of ideal customer profiles and how to align products with their needs.
  • Strong grasp of sales principles and customer service best practices, delivering positive experiences and repeat business.
  • Flexible and adaptable, with availability to work across multiple show sites (including weekends) as required.
  • Valid Full UK Driving Licence Essential for travelling between show sites as required by the role.
  • Clear Enhanced DBS Check Must be obtained to meet the company’s safeguarding and compliance requirements.

Benefits:

  • Uncapped commission opportunities with additional bonus incentives (quarterly and annual).
  • Optional company car or monthly car allowance.
  • Company pension.
  • Employee discount.
  • Free on‑site parking.

Apply today with an up‑to‑date CV and we will be in touch.

Area Sales Manager employer: Malvern Garden Buildings

Malvern Garden Buildings is an exceptional employer that values its employees and fosters a supportive work culture. With competitive salaries, generous bonuses, and ongoing development opportunities, you will thrive in a role that allows you to build meaningful relationships with customers while enjoying the beautiful surroundings of our show site at Old Barn Garden Centre in Horsham. Join us to be part of a growing company where your contributions are celebrated and your career can flourish.

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Contact Details:

Malvern Garden Buildings Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager

✨Leverage Your Network

In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!

✨Show Your Skills Through Real-World Results

When targeting a full-time role like Area Sales Manager at Malvern Garden Buildings, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!

✨Engage with Sales Communities

Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.

✨Direct Applications Matter

While we all know the online application route, consider sending direct applications to companies you admire, including Malvern Garden Buildings. Tailor your message to explain why you’re drawn to them and how you can contribute as a Area Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!

We think you need these skills to ace Area Sales Manager

Sales Skills
Customer Relationship Management (CRM)
Problem-Solving Abilities
Financial Management Proficiency
Team Development and Coaching
Operational Optimisation
Communication Skills

Some tips for your application 🫡

Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!

Tailor Your Message for Malvern Garden Buildings:When writing your cover letter, make sure to tailor your message specifically for Malvern Garden Buildings. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!

Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!

Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!

How to prepare for a job interview at Malvern Garden Buildings

✨Know Your Sales Methodologies

Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Malvern Garden Buildings that you understand the role and can hit the ground running in the sales game.

✨Demonstrate Your Deal-Making Skills

Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Malvern Garden Buildings that you’re not just about numbers but also about building lasting connections in business development.

✨Prepare for Role-Play Scenarios

In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!

✨Align Your Goals with the Company’s Vision

Take a moment to reflect on how your career ambitions align with Malvern Garden Buildings’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.