At a Glance
- Tasks: Lead pricing strategy and product marketing for Europe's top freelance marketplace.
- Company: Join Malt, a diverse team transforming the future of work across Europe.
- Benefits: Enjoy hybrid remote work, 30 days annual leave, stock options, and health perks.
- Other info: Inclusive culture focused on personal and professional development.
- Why this job: Make a real impact in a dynamic environment with endless growth opportunities.
- Qualifications: 5-10 years in B2B SaaS marketing with strong analytical and leadership skills.
The predicted salary is between 56250 - 68750 £ per year.
Join the Future of Work! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we’re transforming how work gets done through our tech-powered, human-centered platform.
What makes us different:
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
As Senior Product Marketing Manager, you will be our internal authority on Malt’s pricing architecture, competitive landscape, and product GTM strategy. Reporting directly to the VP of Product Marketing, you will own Malt’s pricing and packaging strategy end-to-end, bridging Product, Commercial, Finance, and Marketing to translate product value into scalable revenue models. You lead willingness-to-pay analysis, analyst relations and commercial alignment to maximise yield, market penetration and long-term customer value.
Key Responsibilities
- Pricing & packaging strategy, design, and delivery
- End-to-end ownership: Own Malt’s global pricing and packaging strategy, fee structures, and monetisation models.
- Strategy execution: Pick up and drive ongoing pricing redesign initiatives, translating ground-level frameworks into fully operationalised plans, price points, and feature configurations.
- Market & value research: Conduct ongoing willingness-to-pay research, market benchmarking, and customer value analysis to refine tiering, discount governance, and add-on structures.
- Financial & commercial alignment: Partner with Finance, Product, Operations, and Sales to operationalize updates to pricing models, contract terms, and Salesforce workflows. Align monetisation with key business metrics (e.g., CAC, LTV, retention).
- Product partnership
- Inform product strategy: Serve as the strategic PMM partner to Product Management, bringing holistic market, pricing, and competitive insights to inform and shape the core product roadmap.
- Cross-functional enablement: Ensure full internal visibility into roadmap changes and strategic launches across revenue, marketing, and operational functions.
- Segmentation, positioning, and messaging
- Framework development: Build and refine customer personas, vertical segmentation, and messaging frameworks that differentiate Malt in the market.
- Sales collateral: Develop core sales collateral, including primary pitch decks, value propositions, and buyer guides.
- Competitive and Market Intelligence
- Intelligence grounding & tooling: Build Malt’s competitive intelligence function from the ground up, including the rollout and management of competitive intelligence tools like Crayon.
- Strategic & tactical insights: Translate competitor moves, industry trends, and internal customer signals into actionable guidance for leadership.
- Field sales enablement: Develop high-impact battlecards and objection-handling tools to enable commercial teams in competitive deals.
- Analyst relations
- Analyst engagement: Manage ongoing relationships with key industry analyst firms, serving as the main point of contact for routine briefings and periodic assessments.
- Market standing: Translate positive analyst ratings, market reports, and competitive badges into strategic marketing collateral to build trust with enterprise buyers.
About You
- 5–10 years of experience in B2B SaaS product marketing or strategy, with deep expertise in pricing, packaging, monetisation, and willingness-to-pay models
- Strong cross-functional leader with exceptional stakeholder management skills across Product, Commercial, and Finance teams, and a proven ability to manage multiple projects simultaneously
- Strategic & analytical mindset: Highly structured thinker who absorbs complex quantitative/qualitative data and rapidly forms actionable strategic recommendations quickly
- Cross-functional influencer: Excellent stakeholder manager who easily builds rapport across Commercial, Product, Finance, and Marketing organisations
- Adaptive communicator: Highly flexible in communication style across multi-cultural teams and varied organisational seniority levels. You are comfortable working in dynamic environments and have a high tolerance for ambiguity, seeking to unravel complexity and to lead and define new processes, answers and solutions
- Active learner & dot-connector: Possesses a continuous learning mindset with strong project management skills and an ability to independently connect business trends to strategic opportunities.
We request that all applications and CVs be submitted in English.
Life on planet Malt is the perfect space to thrive personally and professionally:
- Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other onboardees at our office in Paris.
- Remote work: Hybrid remote policy - 3 days office / 2 days home-office.
- Annual leave: 30 days/year.
- Sabbatical: 1 month paid sabbatical once you've been with Malt for 3 years.
- Stock options: Every Malter is entitled to stock options.
- Private health insurance: Rewarded for healthy living by our UK provider Bupa.
- Cycle to work scheme: Save on a bike and equipment.
- Season ticket loan: Save on public transport.
- Pension: Malt contributes 5% through Aviva.
- Dog friendly office: In the heart of London!
- Free books: If you’re interested in learning more about any topic relevant to your career, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow.
At Malt we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Your profile may be subject to background screening. For more information see our candidate privacy policy. We believe people hire people. While we use AI to help our team manage the high volume of applications we receive, it never replaces our personal touch. Think of AI as our administrative assistant—it helps us stay organized, but all final decisions are made by our Talent Acquisition team members who look for the unique value you bring. At Malt we believe that Ambition is the Way, so all lists of missions and responsibilities are non-exhaustive.
Senior Product Marketing Manager - Pricing and Product GTM Strategy employer: Malt
Malt is an exceptional employer that fosters a vibrant and inclusive work culture, where equality is championed and personal growth is prioritised. With unique benefits such as stock options, fully paid sabbaticals every three years, and a commitment to continuous learning through free books, employees are empowered to thrive both personally and professionally. Located in Paris, the heart of innovation, Malt offers a dynamic environment for those looking to shape the future of work while collaborating with a diverse team across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - Pricing and Product GTM Strategy
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Senior Product Marketing Manager - Pricing and Product GTM Strategy
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Malt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Malt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Senior Product Marketing Manager - Pricing and Product GTM Strategy at Malt.
How to prepare for a job interview at Malt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Malt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Malt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Malt.
