At a Glance
- Tasks: Lead innovative go-to-market strategies and drive growth for a leading freelance marketplace.
- Company: Join Malt, Europe's top freelance platform with a diverse and inclusive culture.
- Benefits: Enjoy stock options, paid sabbaticals, and free books for personal development.
- Other info: Dynamic role with opportunities for personal and professional growth.
- Why this job: Shape the future of work while collaborating with talented teams across Europe.
- Qualifications: 8+ years in B2B marketing with proven success in complex environments.
The predicted salary is between 59400 - 72600 £ per year.
London / Paris Marketing – Product Marketing / UK Permanent employee / Hybrid
Discover our galaxy Join the Future of Work! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform.
What makes us different:
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
Ready to help shape the future of work? Your next chapter starts here!
The Mission
The Situation: Malt is actively shaping the "New Way of Work." As a European scale-up with over 600 employees across Europe, UK, UAE, and more than 1 million freelancers on our platform, we are in a thrilling growth phase—bolstered by a new Executive team. As we rapidly expand our footprint, we are treating this role as the foundation of a critical internal business unit. We need an exceptional Senior Product Marketing Manager to architect the narrative and go-to-market engine for our core business initiatives, operating with high autonomy in a dynamic, high-stakes market landscape.
The mission: Drive zero-to-one growth by architecting our go-to-market strategy, uniting cross-functional teams, and translating intricate customer insights into highly scalable commercial execution. Taking full ownership of our product positioning, you will develop deep mastery in advanced marketplace economics and multi-stakeholder enablement, delivering the tangible business outputs that will directly accelerate our Gross Sales Volume (GSV) and market penetration.
Key Responsibilities
Pillar 1: Go-To-Market Launch Architecture
- Action: Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
- Output: Compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns that tell a resonant story and set us apart in the market.
- Metrics of Performance: GSV pipeline generated from new product launches and overall product adoption rates.
Pillar 2: Commercial Enablement & Revenue Acceleration
- Action: Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win.
- Output: A dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration.
- Metrics of Performance: Sales cycle velocity (time-to-close) and conversion rate optimization across the entire funnel.
Pillar 3: Product Strategy & Cross-Functional Synergy
- Action: Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
- Output: Market-validated product pilots, beta programs, and seamless cross-organizational alignment that directly shape and de-risk the product roadmap.
- Metrics of Performance: Beta-to-General-Availability successful transition rate and stakeholder alignment velocity.
Requirements & The Skills Matrix
Proven Mastery (What you have already built)
- Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
- Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
- Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
- Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
- Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
Skills You Will Deploy & Develop
- Advanced marketplace economics and dynamic matching optimization.
- Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
- Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
- Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
The Self-Selection Filter
This role is perfect for you if: Embrace ambiguity with a genuine enthusiasm for problem-solving, thrive on translating immense complexity into elegant frameworks, intuitively champion cross-functional team success, and possess the proactive drive to architect new solutions from the ground up.
This role is NOT for you if: Prefer maintaining predictable, pre-existing playbooks over building new ones, hesitate to take decisive action without explicit step-by-step guidance, or view cross-functional feedback and friction as a roadblock rather than an opportunity for collaborative optimization.
30-90-180 Day Impact Plan
Day 30: Dive deep into Malt’s marketplace mechanics, absorb our culture, and map out the current cross-functional processes. By the end of your first month, you will have built strong foundational relationships with Product and Commercial leaders while identifying and executing immediate enablement quick-wins.
Day 90: Take full ownership of the GTM pipeline and Metrics of Performance for your designated core products. You will successfully launch your first major enablement toolkit and actively influence upcoming beta programs by injecting structured, data-backed customer insights.
Day 180: Operate entirely autonomously, recognized across the organization as the definitive subject matter expert for your portfolio. You will have visibly accelerated GSV growth and conversion rates, continuously scaling and optimizing our product marketing engine across Europe.
Malt is the perfect space to thrive personally and professionally.
- Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris.
- Equity: Every Malter is entitled to stock options.
- Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave.
- Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow.
- Team building events organized every year.
At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Your profile may be subject to background screening. For more information see our candidate privacy policy.
We may use artificial intelligence tools to support parts of the hiring process, such as taking meeting notes. These tools assist our recruitment team but do not replace human judgment. If you do not want us to use AI, please send your resume at [email protected].
Senior Product Marketing Manager - GTM employer: Malt
Malt is an exceptional employer that fosters a vibrant and inclusive work culture, where equality is championed and personal growth is prioritised. With unique benefits such as stock options, fully paid sabbaticals every three years, and a commitment to continuous learning through free books, employees are empowered to thrive both personally and professionally. Located in Paris, the heart of innovation, Malt offers a dynamic environment for those looking to shape the future of work while collaborating with a diverse team across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - GTM
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Malt and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Malt are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Malt on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Malt. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marketing Manager - GTM
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Malt. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Malt:Show us that you’ve done your homework! In your application, briefly mention what you admire about Malt’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Malt
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Malt will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Malt, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
