At a Glance
- Tasks: Lead innovative go-to-market strategies and drive growth for a leading freelance marketplace.
- Company: Join Malt, Europe's top freelance platform with a diverse and inclusive culture.
- Benefits: Enjoy stock options, paid sabbaticals, and free books for personal development.
- Other info: Collaborative team atmosphere with excellent career growth opportunities.
- Why this job: Shape the future of work while making a real impact in a dynamic environment.
- Qualifications: 8+ years in B2B marketing with proven success in complex product strategies.
The predicted salary is between 56700 - 69300 £ per year.
Join the Future of Work! Malt is Europe's leading freelance marketplace, connecting over 1,000,000 talented freelancers with 100,000+ companies. Founded in 2013, we're transforming how work gets done through our tech-powered, human-centered platform.
What makes us different:
- A diverse team of 600 Malters across 6 European countries
- A culture that champions equality (50% of our Comex are women) and inclusive growth
- Backed by top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI
- A mission to give everyone the freedom to work differently
The Situation: Malt is actively shaping the "New Way of Work." As a European scale-up with over 600 employees across Europe, UK, UAE, and more than 1 million freelancers on our platform, we are in a thrilling growth phase—bolstered by a new Executive team. We need an exceptional Senior Product Marketing Manager to architect the narrative and go-to-market engine for our core business initiatives, operating with high autonomy in a dynamic, high-stakes market landscape.
The mission: Drive zero-to-one growth by architecting our go-to-market strategy, uniting cross-functional teams, and translating intricate customer insights into highly scalable commercial execution. Taking full ownership of our product positioning, you will develop deep mastery in advanced marketplace economics and multi-stakeholder enablement, delivering the tangible business outputs that will directly accelerate our Gross Sales Volume (GSV) and market penetration.
Key Responsibilities:
- Pillar 1: Go-To-Market Launch Architecture
- Action: Architect and drive comprehensive go-to-market strategies for multiple core product areas, decoding industry, market, and competitive intelligence to position Malt decisively.
- Output: Compelling, highly differentiated value propositions, messaging frameworks, and full-scale GTM campaigns that tell a resonant story and set us apart in the market.
- Metrics of Performance: GSV pipeline generated from new product launches and overall product adoption rates.
- Pillar 2: Commercial Enablement & Revenue Acceleration
- Action: Engineer and relentlessly optimize a robust commercial toolkit, empowering sales, account development, and marketing with the exact insights and narratives they need to win.
- Output: A dynamic, scalable "bill of materials" encompassing high-converting content for demand generation, client lifecycle marketing, and sales acceleration.
- Metrics of Performance: Sales cycle velocity (time-to-close) and conversion rate optimization across the entire funnel.
- Pillar 3: Product Strategy & Cross-Functional Synergy
- Action: Synthesize complex customer feedback and pilot data to proactively dictate general product releases, acting as the strategic bridge uniting Product Management, Sales, and Customer Success.
- Output: Market-validated product pilots, beta programs, and seamless cross-organizational alignment that directly shape and de-risk the product roadmap.
- Metrics of Performance: Beta-to-General-Availability successful transition rate and stakeholder alignment velocity.
Requirements:
- Orchestrated and scaled go-to-market strategies from scratch for complex B2B platforms, drawing on 8+ years of experience in enterprise software, SaaS, or marketplace environments.
- Distilled immense ambiguity into clear, actionable frameworks, demonstrating critical thinking and a relentless bias for action.
- Forged strong, collaborative partnerships across commercial, product, and marketing organizations, adjusting communication styles seamlessly to influence diverse global cultures.
- Demonstrated a proven track record of managing multiple high-stakes projects simultaneously, anticipating blockers and proactively engineering solutions.
- Leveraged Analyst Relations to successfully elevate brand positioning and market credibility in the B2B tech space.
Skills You Will Deploy & Develop:
- Advanced marketplace economics and dynamic matching optimization.
- Complex multi-stakeholder enablement, aligning Product, Marketing, and Sales under a single, unified revenue objective.
- Data-driven GTM sequencing and rapid pilot-to-launch scaling methodologies.
- Cross-border commercial storytelling designed specifically for diverse European enterprise segments.
This role is perfect for you if:
- Embrace ambiguity with a genuine enthusiasm for problem-solving, thrive on translating immense complexity into elegant frameworks, intuitively champion cross-functional team success, and possess the proactive drive to architect new solutions from the ground up.
This role is NOT for you if:
- Prefer maintaining predictable, pre-existing playbooks over building new ones, hesitate to take decisive action without explicit step-by-step guidance, or view cross-functional feedback and friction as a roadblock rather than an opportunity for collaborative optimization.
30-90-180 Day Impact Plan:
- Day 30: Dive deep into Malt’s marketplace mechanics, absorb our culture, and map out the current cross-functional processes. By the end of your first month, you will have built strong foundational relationships with Product and Commercial leaders while identifying and executing immediate enablement quick-wins.
- Day 90: Take full ownership of the GTM pipeline and Metrics of Performance for your designated core products. You will successfully launch your first major enablement toolkit and actively influence upcoming beta programs by injecting structured, data-backed customer insights.
- Day 180: Operate entirely autonomously, recognized across the organization as the definitive subject matter expert for your portfolio. You will have visibly accelerated GSV growth and conversion rates, continuously scaling and optimizing our product marketing engine across Europe.
Malt is the perfect space to thrive personally and professionally.
- Onboarding: Before easing into your new role, you’ll spend your first week learning about our culture, products, and services with other new joiners at our office in Paris.
- Equity: Every Malter is entitled to stock options.
- Malt sabbatical: Every three years, all Malters are entitled to a one month fully paid sabbatical leave.
- Free books: If you’re interested in learning more about any topic relevant to Malt’s business, just tell us the books you’d like to read, and we’ll order them for you—without any questions asked or approval processes to follow.
- Team building events organized every year.
At Malt, we are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive.
Senior Product Marketing Manager - GTM in Paris employer: Malt
Malt is an exceptional employer that fosters a vibrant and inclusive work culture, where equality is championed and personal growth is prioritised. With unique benefits such as stock options, fully paid sabbaticals every three years, and a commitment to continuous learning through free books, employees are empowered to thrive both personally and professionally. Located in Paris, the heart of innovation, Malt offers a dynamic environment for those looking to shape the future of work while collaborating with a diverse team across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - GTM in Paris
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Senior Product Marketing Manager - GTM in Paris
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Malt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Malt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Senior Product Marketing Manager - GTM at Malt.
How to prepare for a job interview at Malt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Malt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Malt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Malt.
