At a Glance
- Tasks: Design and execute impactful marketing initiatives to boost brand awareness and generate leads.
- Company: Join a dynamic global team in the tech industry with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role with opportunities to work on diverse projects and events.
- Why this job: Make a real impact in a fast-paced environment while collaborating with global teams.
- Qualifications: 3-5 years of B2B marketing experience, project management skills, and CRM proficiency.
The predicted salary is between 40000 - 50000 £ per year.
Requirements
- 3 to 5 years of B2B field or event marketing experience, preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project management skills, able to work on several projects simultaneously in a fast-paced environment.
- High comfort level with a fast-changing environment.
- Full proficiency in English is required; fluency in Spanish would be a significant plus.
- Experience and ease with tools such as Salesforce (or similar CRM), marketing automation (Marketo, Hubspot, etc.) is appreciated.
What the job involves
- Designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality leads and sales meetings, and nurture Malt clients in the UK and globally.
- Primary focus on the French market while playing a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns.
- Reporting to the global Head of Field Marketing within the Demand & Performance marketing team.
- Planning and delivering demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs, and digital marketing.
- Partnering with relevant marketing teams (Demand Gen, Communications, Product Marketing, or Brand) to create demand generation campaigns or localise global campaigns covering all business in the UK.
- Establishing the calendar of events (both digital and physical) and marketing campaigns, considering sales objectives and go-to-market strategies.
- Organising events (Malt’s run event and sponsorship to external events), leveraging resources as needed.
- Aligning with the Enterprise & global sales teams, working closely with sales leadership to align marketing activities with business needs, holding business reviews, and participating in sales meetings.
- Facilitating access to all marketing resources (events, ebooks, articles, etc.).
- Facilitating feedback loop with sales.
- Analysing results, metrics, and reports to determine the effectiveness of program activities.
- Participating in transversal projects and/or global activities.
Field Marketing Specialist (United Kingdom) in London employer: Malt
As a Field Marketing Specialist at our company, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. We offer competitive benefits, a supportive work culture that prioritises employee growth, and the opportunity to make a significant impact on our global marketing strategy. Located in the UK, you will be part of a diverse team that values your contributions and encourages professional development through various training and mentorship programmes.
We think you need these skills to ace Field Marketing Specialist (United Kingdom) in London
B2B Field Marketing
Event Marketing
Project Management
Salesforce
Marketing Automation (Marketo, Hubspot)
Lead Generation
Brand Awareness
