At a Glance
- Tasks: Design and execute impactful marketing initiatives to boost brand awareness and generate leads.
- Company: Join Malt, Europe's leading freelance marketplace with a diverse and inclusive culture.
- Benefits: Enjoy a hybrid work model, 30 days annual leave, and stock options.
- Other info: Dog-friendly office in London and free books for your career development.
- Why this job: Make a real impact in a fast-paced environment while working with a global team.
- Qualifications: 3-5 years of B2B marketing experience, preferably in tech, with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
Overview Malt is Europe's leading freelance marketplace, connecting over 850,000 talented freelancers with 90,000+ companies. Founded in 2013, we are transforming how work gets done through a tech‑powered, human‑centered platform. A diverse team of 600 employees across 6 European countries, a culture that champions equality, and backing from top investors including ISAI, Serena Capital, Eurazeo Growth, Goldman Sachs, and BPI drive our mission to give everyone the freedom to work differently.
As a global Field Marketing Specialist you are responsible for designing and executing high‑impact marketing initiatives that drive brand awareness, generate high‑quality leads and sales meetings, and nurture Malt clients in the UK and globally. While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross‑regional campaigns.
Key Responsibilities
- Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1to1 programs and digital marketing.
- Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localise global campaigns covering all our business in the UK.
- Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go‑to‑market strategies.
- Organise events (Malt’s own events and sponsorship of external events), leveraging resources as needed.
- Align with the Enterprise & global sales teams; work closely with sales leadership to align marketing activities to business needs and participate in sales meetings.
- Facilitate access to all marketing resources (events, e‑books, articles, etc.).
- Facilitate a feedback loop with sales.
- Analyse results, metrics and reports to determine effectiveness of program activities.
- Participate in transversal projects and/or global activities.
Qualifications
- 3 to 5 years of B2B field or event marketing experience, preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project management skills with the ability to work on several projects simultaneously in a fast‑paced environment.
- High comfort level with a fast‑changing environment.
- Full proficiency in English; fluency in Spanish would be a plus.
- Experience and ease with tools such as Salesforce, marketing automation (Marketo, Hubspot, etc.).
Benefits
- Hybrid remote policy – 3 days office / 2 days home‑office.
- Annual leave: 30 days per year.
- Sabbatical: 1 month paid once you have been with Malt for 3 years.
- Stock options: every employee is entitled to stock options.
- Private health insurance with Bupa.
- Cycle to work scheme.
- Season ticket loan.
- Pension: Malt contributes 5% through Aviva.
- Dog‑friendly office in the heart of London.
- Free books for career development.
Equal Opportunity
We are committed to fostering an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without any form of discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Your profile may be subject to background screening. For more information see our candidate privacy policy.
Field Marketing Specialist - UK employer: Malt
Malt is an exceptional employer that prioritises a diverse and inclusive work culture, offering employees the freedom to work differently while being part of a dynamic team in the heart of London. With generous benefits such as a hybrid remote policy, 30 days of annual leave, and opportunities for professional growth through free career development resources, Malt empowers its employees to thrive both personally and professionally. Join us to be part of a transformative journey in the freelance marketplace, where your contributions directly impact our mission and success.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Specialist - UK
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Field Marketing Specialist - UK
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Malt.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Malt and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Field Marketing Specialist - UK at Malt.
How to prepare for a job interview at Malt
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Malt.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Malt. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Malt.