At a Glance
- Tasks: Design and execute impactful marketing initiatives to boost brand awareness and generate leads.
- Company: Join a dynamic tech company committed to inclusivity and diversity.
- Benefits: Enjoy hybrid work, 30 days leave, stock options, and a dog-friendly office.
- Other info: Great career growth opportunities and a supportive work environment.
- Why this job: Make a real impact in global marketing while working with a passionate team.
- Qualifications: 3-5 years in B2B marketing, project management skills, and CRM experience.
The predicted salary is between 40000 - 50000 £ per year.
As a global Field Marketing Specialist, you are responsible for designing and executing high-impact marketing initiatives that drive brand awareness, generate high-quality leads and sales meetings, and nurture Malt clients in the UK and globally. While your primary focus is the French market, you will play a pivotal role in the global marketing squad, sharing best practices and supporting cross-regional campaigns to support the global sales strategy. You will report to the global Head of Field Marketing, inside the Demand & Performance marketing team.
Key responsibilities
- Plan and deliver demand generation programs to acquire new Enterprise customers and market to existing customers, including integrated campaigns, events, ABM 1:1 programs and digital marketing.
- Partner with the relevant marketing teams (Demand Gen, Communications, Product Marketing or Brand) to create demand generation campaigns or localise global campaigns covering all our business in the UK.
- Establish the calendar of events (both digital and physical) and marketing campaigns, taking into account sales objectives and go-to-market strategies.
- Organise events (Malt’s own events and sponsorship of external events), leveraging resources as needed.
- Align with the Enterprise & global sales teams, work closely with sales leadership to align marketing activities to business needs, hold business reviews, and participate in sales meetings.
- Facilitate access to all marketing resources (events, e-books, articles, etc.).
- Facilitate feedback loops with sales.
- Analyse results, metrics and reports to determine effectiveness of program activities.
- Participate in transversal projects and/or global activities.
Qualifications
- 3 to 5 years of B2B field or event marketing experience, preferably in the tech industry.
- Experience supporting complex buying cycles and interacting effectively with large sales teams.
- Superior project-management skills, autonomous, able to work on several projects simultaneously in a fast-paced environment.
- High comfort level with a fast-changing environment.
- Full proficiency in English is required; fluency in Spanish would be a significant plus.
- Experience and ease with tools such as Salesforce (or similar CRM) and marketing automation (Marketo, HubSpot, etc.) is appreciated.
Benefits
- Hybrid remote policy – 3 days in office, 2 days from home.
- 30 days annual leave per year.
- 1 month paid sabbatical after 3 years at Malt.
- Stock options for every employee.
- Private health insurance through Bupa in the UK.
- Cycle-to-work scheme.
- Season-ticket loan.
- Pension contribution of 5% through Aviva.
- Dog-friendly office in London.
- Free books to support career growth.
We’re committed to an inclusive and diverse workplace. We recruit based on skills, experience, and potential, without discrimination related to age, gender, sexual orientation, ethnicity, religion, or disability. Our mission is to create a work environment where everyone feels valued, respected, and safe to thrive. Your profile may be subject to background screening. For more information, see our candidate privacy policy.
Demand Performance & Marketing Operations employer: Malt
Malt is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration. With a hybrid remote policy, generous annual leave, and unique benefits like a paid sabbatical and stock options, employees are empowered to grow both personally and professionally. The inclusive culture and commitment to diversity ensure that every team member feels valued and supported in their career journey.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Performance & Marketing Operations
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns and successes. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in demand generation and event marketing. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Demand Performance & Marketing Operations
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Field Marketing Specialist role. Highlight your B2B marketing experience and any specific projects that align with the responsibilities mentioned in the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your experience can help us drive brand awareness and generate leads. Keep it engaging and relevant to the position.
Showcase Your Project Management Skills:Since project management is key for this role, be sure to include examples of how you've successfully managed multiple projects in fast-paced environments. We love seeing how you handle challenges and deliver results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Malt
✨Know Your Market
Before the interview, dive deep into the French market and understand its nuances. Research current trends, challenges, and opportunities in B2B marketing within that region. This will not only show your enthusiasm but also your readiness to contribute effectively.
✨Showcase Your Project Management Skills
Be prepared to discuss specific projects you've managed in the past. Highlight your ability to juggle multiple tasks in a fast-paced environment. Use examples that demonstrate your autonomy and how you’ve successfully delivered results under pressure.
✨Align with Sales Objectives
Understand the importance of aligning marketing activities with sales goals. Be ready to talk about how you've collaborated with sales teams in previous roles. Share examples of how your marketing initiatives have directly supported sales objectives and led to successful outcomes.
✨Familiarity with Tools is Key
Brush up on your knowledge of tools like Salesforce, Marketo, or HubSpot. Be ready to discuss how you've used these platforms to enhance marketing efforts. If you have any specific metrics or results from using these tools, make sure to mention them!
